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TV Ratings Thursday: Olympics Down But Still Victorious, 'Big Brother' & 'Wipeout' Up , 'Rookie Blue' Flat as Pre-Season Football Impacts the Numbers in Many Markets

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August 10th, 2012

 

Scoreboard NBC CBS ABC UNI FOX CW
Adults 18-49: rating/Share 6.8/20 1.7/5 1.6/5 1.5/4 1.0/3 0.3/1
Adults 18-34: Rating/Share 5.2/17 1.1/4 1.2/4 1.6/5 0.9/3 0.3/1
Total Viewers (million) 22.403  5.832 5.059 3.963 2.744 0.774


NBC was the number one network among adults 18-49 and total viewers.

Note: Due to local market NFL Pre-emptions, FOX/ABC/CBS ratings are all inflated. and will be adjusted in the final ratings which will be available this afternoon.

On NBC,  coverage of the XXX Olympic Games scored a 6.8 adults 18-49 rating, down 39% from an 11.2 for last Thursday, and  down 6% from a 7.2 fast national for night 12 of the Beijing Olympics.

On CBS, Big Brother earned a 2.1 among adults 18-49, up 5% from last week's 1.9 rating.

On ABC a new episode of Wipeout at 9PM earned a 1.7 adults 18-49 rating, up 21% from last week's series-low of 1.3. Rookie Blue garnered a 1.5 adults 18-49 rating matching the performance of its last new episode on July 26.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, August 9, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC XXX Olympics (8-11PM) 6.8/20 22.40
CBS The Big Bang Theory - R 1.8/6 6.90
ABC Wipeout -R 1.6/5 5.34
FOX Rasing Hope -R 1.1/4 2.64
CW The Vampire Diaries - R  0.3/1  0.92
8:30 CBS Two and a Half Men - R 1.7/5 6.19
FOX Rasing Hope -R 1.1/3 2.84
9:00 CBS Big Brother 2.1/6 6.22
ABC Wipeout 1.7/5 4.83
FOX Glee - R 1.0/3 2.75
CW The L.A. Complex - R  0.2/1  0.62
10:00 ABC Rookie Blue 1.5/4 5.01
CBS Person Of Interest - R 1.1/3 4.73

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • William

    Great Rookie Blue last night!

  • Martin

    Where is The CW numbers??

  • Networkman

    So now we are at the point where the ratings of the London Olympic Games is actually worse than they were in 2008 for Beijing. A large part of the decline has to deal with the lack of connection with many of the US track runners. There is no one that really has a strong charismatic personality like Usain Bolt. In my opinion, alot of people were more invested in the US Track and Field athletes in previous Olympics. Carl Lewis, Gail Devers, Michael Johnson and Jackie Joyner Kearse really had more of a connection with the public. Spectators really rooted them on.

    The new crop including Alyson Felix really don’t have an appealing imagine. We are happy to see them win because they represent US. But they are not as beloved as the former Olympians. I think things really went down hill in 2000 with Marion Jones.

  • Nick

    Last week Wipeout was 1.4, not 1.3.

    Wipeout needs to be moved to 8 pm. It’s the only show on ABC that thrives in the death slot. Here’s what I think ABC should do next summer:

    Mon-
    8: Bachelorette
    10: new reality

    Tue-
    8: Secret Millionaire
    9: Extreme Makeover: WLE

    Wed-
    8: Comedy repeats
    10: drama repeats

    Thu-
    8: Wipeout
    9: Rookie Blue
    10: Final Witness

    Fri-
    8: reality repeats
    10: 20/20

    Sat-
    8: drama repeats/ burn-offs

    Sun-
    7: AFV repeats
    8: OUAT repeat
    9: Revenge repeat
    10: 666 Park/Nashville repeats

  • Nick

    Sorry, change my sched to include Mistresses Mon @10

  • Melanie

    Too bad Janelle got evicted on BB last night. She is my favorite player, but this season she didn’t seem to have the spunk she did in previous seasons. Still don’t understand why Britney, Dan, Wil and Ashley turned on her when in previous weeks, they all wanted Frank out. Seems like this season, the houseguests are all turning into sock puppets so Boogie and Frank can manipulate them all only to stab them in the back so they can be the final two. The others better get a backbone and fast.

  • Hillbilly

    What got into LA Complex? Those are the best numbers I’ve seen them get in a long time. ;)

  • joethehobo

    As a true Big Brother fan it makes me cringe when I see people saying “Now that ___ was evicted, I’m not going to watch anymore.” I thought last season you guys were complaining because you had this insane theory that the producers were interfering with the game? Did I love Janelle? Of course I did. I think this has been one of the greatest starts to a season in a long time, though I have enjoyed each and every season. The newbies actually are doing something, and it’s not just vets vs newbies again. Big Brother is a strategic game. If you can’t handle that go watch The Amazing Race.

  • JohnnyRico

    The noobies are morons. Ian is like Adam last year who wants to play with his idols instead of play for himself. Shane let Britney control his HOH and Daniele let Dan control hers. And the rest of the noobs are as idiotic. Congrats in advance to Boogie or Dan for the winning this season .

  • sally

    i will be glad when the olympics are over.who cares about china,korea,mexico and etc.chinnese girl looks like a guy

  • Restless

    The CW numbers:

    The Vampire Diaries 0.3 and 922,000 viewers
    The LA Complex 0.2 and 626,000 viewers

  • The End

    @sally

    There’s no need to hate on other countries and make statements that come accross as ignorant.

    Chinese females don’t look like guys, it’s not their fault if they’re flatter than western women.

    The Olympics may not be your cup of tea but don’t hate.

  • Christina

    … if they could count the amount of people watching The L.A. Complex online (cwtv.com, hulu.com, ect), then ratings would be higher, cuz, alot of people are watching it online, so, I wish that it would count.

  • The Bandit

    The olympics decline had little to do with NFL Preseason.

    It had everything to do with no gymastics.

    Women don’t want to watch track and field. It’s pretty simple. NBC’s nightly broadcast is catered to women, and there just aren’t enough events out there that women care about.

    If I was NBC, I would demand that the IOC put on Gymastics every night for two weeks next time.

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