via press release:
NBC’s Weekday Daytime Show is Most-Watched in History of Non-U.S. Summer Olympics
***NOTE THESE ARE VIEWERSHIP AND RATINGS NUMBERS FROM FRIDAY. SATURDAY’S DATA WILL BE AVAILABLE LATER TODAY***
Average Viewership of 7.1 Million for Weekday Daytime Shows tops Beijing Olympics Daytime by 31%
Every Weekday Daytime Show from London Olympics tops Each Comparable Day from Beijing
212.7 Million Total Viewers for the London Olympics Through Friday is 2nd Most-Watched Event in U.S. Television History (Only Behind Beijing's 215 Million)
31.5 Million Average Viewership Through 15 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 Years
22.5 Million Viewers in Primetime Friday Night; 14th Time in 15 Nights that Primetime Viewership Topped Comparable Nights from the 2008 Beijing Olympics
Friday Night’s Viewership is 26% Ahead of Comparable Night in Beijing, Widest Margin of ANY Night of the London Games
LONDON – August 12, 2012 – The London Olympics weekday daytime show, co-hosted by Al Michaels and Dan Patrick, has set numerous viewership records. Average viewership of 7.1 million for all 10 telecasts makes it the most-watched weekday daytime show of any non-U.S. Summer Olympics in history; EVERY weekday daytime telecast from the London Olympics has topped the viewership of the comparable day in Beijing; Average viewership is up 31% from the Beijing Olympics (5.4 million) and up 37% from the Athens Olympics (5.2 million), the last European Summer Olympics.
MOST WATCHED WEEKDAY DAYTIME SHOW (NON-U.S. SUMMER OLYMPICS):
1.
London – 2012
7.1 million
2.
Barcelona – 1992
5.9 million
3.
Seoul – 1988
5.5 million
4.
Beijing – 2008
5.4 million
5.
Athens – 2004
5.2 million
6.
Sydney – 2000
3.3 million
LONDON OLYMPICS NOW THE 2nd MOST-WATCHED EVENT IN U.S. TELEVISION HISTORY: With 212.7 million total viewers, the London Olympics now stands as the second most-watched event in U.S. television history behind only the Beijing Olympics (215 million). After 15 days, Beijing’s total audience number was 208.7 million viewers. The London Games surpassed the Atlanta Games (209 million) on Thursday.
THROUGH 15 NIGHTS IN PRIMETIME – BEST VIEWERSHIP FOR NON-U.S. SUMMER GAMES IN 36 YEARS:
Through the first 15 days, the London Olympics has averaged 31.5 million viewers in primetime, making it the most-watched non-U.S. Summer Olympics since the Montreal Olympics in 1976.
· The 15-day average primetime viewership of 31.5 million viewers is 3.4 million more viewers than the first 15 nights from Beijing (28.1 million) and 6.2 million more than the first 15 nights from Athens (25.3 million).
· The 15-night average household rating of 17.8/30 is 8% higher than the first 15 nights from Beijing (16.5/28), and 15% higher than the first 15 nights from Athens (15.5/27), the last European Summer Olympics.
Friday night’s primetime coverage of the London Olympics on NBC drew an average of 22.5 million viewers, the most-watched second Friday of competition for non-U.S. Summer Olympics since the 1988 Seoul Olympics (23.5 million). Last night marked the 14th time in 15 nights that the average viewership for the London Olympics surpassed the Beijing Olympics.
Friday night’s coverage, which featured the U.S. women winning gold in the 4x100 meters and the U.S. men taking silver in the 4x400 meters, drew 22.5 million viewers, topping the comparable night from the Beijing Olympics by 26 percent (17.9 million) and the Athens Olympics (20.1 million) by 12 percent.
· The 26% margin over Beijing Friday night marked the biggest viewership advantage for of any night of the London Olympics vs. Beijing.
Friday night’s primetime coverage on NBC (9-11:14 p.m. ET/PT) earned a 13.2/24 national rating/share, up 23% vs. comparable night from Beijing (10.7/19), and up 6% over Athens (12.5/23), the last European Olympics.
# # #
15-DAY METERED MARKET AVERAGE (ALL 56 METERED MARKETS):
1. Salt Lake City
25.6/45
2. Kansas City
23.1/38
3. Milwaukee
22.8/38
4. Denver
22.6/43
5. Columbus, OH
22.4/37
6. Norfolk
21.9/34
7. Indianapolis
21.5/37
8. San Diego
21.3/38
9. Richmond
21.1/33
10. West Palm Beach
21.0/35
11. Albuquerque-Santa Fe
20.8/35
12. Portland, OR
20.5/42
13. Minneapolis-St. Paul
20.3/39
14. Oklahoma City
20.2/32
T15. Washington
20.1/37
T15. Sacramento-Stockton
20.1/37
T17. Atlanta
20.0/33
T17. Nashville
20.0/31
T17. Austin, TX
20.0/36
20. Ft. Myers-Naples
19.9/35
21. San Francisco
19.8/40
22. St. Louis
19.6/33
23. Los Angeles
19.1/35
24. New Orleans
19.0/27
T25. Chicago
18.7/33
T25. Phoenix
18.7/32
T25. Tulsa
18.7/30
T28. Greensboro-High Point
18.6/30
T28. Knoxville
18.6/30
T30. Cleveland
18.5/31
T30. Jacksonville
18.5/29
T32. New York
18.4/31
T32. Seattle-Tacoma
18.4/37
34. Louisville
18.3/31
T35. Orlando-Daytona Beach
18.1/32
T35. Cincinnati
18.1/30
37. Philadelphia
17.9/30
38. Dallas-Ft. Worth
17.8/31
T39. Detroit
17.7/29
T39. Baltimore
17.7/29
T39. San Antonio
17.7/28
42. Memphis
17.6/27
43. Pittsburgh
17.4/30
44. Houston
17.2/30
T45. Boston
17.1/32
T45. Birmingham, Alabama
17.1/25
47. Buffalo
17.0/29
48. Las Vegas
16.9/29
T49. Hartford-New Haven
16.8/28
T49. Greenville-Spartanburg
16.8/27
51. Miami-Ft. Lauderdale
16.4/27
52. Tampa-St. Petersburg
16.1/29
T53. Providence-New Bedford, RI
16.0/28
T53. Dayton
16.0/26
55. Raleigh-Durham
15.3/25
56. Charlotte
14.3/25
HIGHEST RATED BY TIME ZONE (THROUGH 15 DAYS):
Mountain
20.7/36
Pacific
19.4/37
Central
19.1/32
Eastern
18.2/31
NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.
