NBC’s Weekday Daytime Show is Most-Watched in History of Non-U.S. Summer Olympics

Categories: Network TV Press Releases

Written By

August 12th, 2012

via press release:

NBC’s Weekday Daytime Show is Most-Watched in History of Non-U.S. Summer Olympics

 

 

***NOTE THESE ARE VIEWERSHIP AND RATINGS NUMBERS FROM FRIDAY. SATURDAY’S DATA WILL BE AVAILABLE LATER TODAY***

 

 

Average Viewership of 7.1 Million for Weekday Daytime Shows tops Beijing Olympics Daytime by 31%

 

 

Every Weekday Daytime Show from London Olympics tops Each Comparable Day from Beijing

 

 

212.7 Million Total Viewers for the London Olympics Through Friday is 2nd Most-Watched Event in U.S. Television History (Only Behind Beijing's 215 Million)

 

 

31.5 Million Average Viewership Through 15 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 Years

 

 

22.5 Million Viewers in Primetime Friday Night; 14th Time in 15 Nights that Primetime Viewership Topped Comparable Nights from the 2008 Beijing Olympics

 

 

Friday Night’s Viewership is 26% Ahead of Comparable Night in Beijing, Widest Margin of ANY Night of the London Games

 

 

LONDON – August 12, 2012 – The London Olympics weekday daytime show, co-hosted by Al Michaels and Dan Patrick, has set numerous viewership records. Average viewership of 7.1 million for all 10 telecasts makes it the most-watched weekday daytime show of any non-U.S. Summer Olympics in history; EVERY weekday daytime telecast from the London Olympics has topped the viewership of the comparable day in Beijing; Average viewership is up 31% from the Beijing Olympics (5.4 million) and up 37% from the Athens Olympics (5.2 million), the last European Summer Olympics.

 

MOST WATCHED WEEKDAY DAYTIME SHOW (NON-U.S. SUMMER OLYMPICS):

 

1.

London – 2012

7.1 million

 

2.

Barcelona – 1992

5.9 million

 

3.

Seoul – 1988

5.5 million

 

4.

Beijing – 2008

5.4 million

 

5.

Athens – 2004

5.2 million

 

6.

Sydney – 2000

3.3 million

 

 

 

LONDON OLYMPICS NOW THE 2nd MOST-WATCHED EVENT IN U.S. TELEVISION HISTORY: With 212.7 million total viewers, the London Olympics now stands as the second most-watched event in U.S. television history behind only the Beijing Olympics (215 million). After 15 days, Beijing’s total audience number was 208.7 million viewers. The London Games surpassed the Atlanta Games (209 million) on Thursday.

 

 

THROUGH 15 NIGHTS IN PRIMETIME – BEST VIEWERSHIP FOR NON-U.S. SUMMER GAMES IN 36 YEARS:

 

Through the first 15 days, the London Olympics has averaged 31.5 million viewers in primetime, making it the most-watched non-U.S. Summer Olympics since the Montreal Olympics in 1976.

 

· The 15-day average primetime viewership of 31.5 million viewers is 3.4 million more viewers than the first 15 nights from Beijing (28.1 million) and 6.2 million more than the first 15 nights from Athens (25.3 million).

 

· The 15-night average household rating of 17.8/30 is 8% higher than the first 15 nights from Beijing (16.5/28), and 15% higher than the first 15 nights from Athens (15.5/27), the last European Summer Olympics.

 

Friday night’s primetime coverage of the London Olympics on NBC drew an average of 22.5 million viewers, the most-watched second Friday of competition for non-U.S. Summer Olympics since the 1988 Seoul Olympics (23.5 million). Last night marked the 14th time in 15 nights that the average viewership for the London Olympics surpassed the Beijing Olympics.

 

Friday night’s coverage, which featured the U.S. women winning gold in the 4x100 meters and the U.S. men taking silver in the 4x400 meters, drew 22.5 million viewers, topping the comparable night from the Beijing Olympics by 26 percent (17.9 million) and the Athens Olympics (20.1 million) by 12 percent.

 

· The 26% margin over Beijing Friday night marked the biggest viewership advantage for of any night of the London Olympics vs. Beijing.

 

Friday night’s primetime coverage on NBC (9-11:14 p.m. ET/PT) earned a 13.2/24 national rating/share, up 23% vs. comparable night from Beijing (10.7/19), and up 6% over Athens (12.5/23), the last European Olympics.

 

# # #

 

 

15-DAY METERED MARKET AVERAGE (ALL 56 METERED MARKETS):

 

1. Salt Lake City

25.6/45

 

2. Kansas City

23.1/38

 

3. Milwaukee

22.8/38

 

4. Denver

22.6/43

 

5. Columbus, OH

22.4/37

 

6. Norfolk

21.9/34

 

7. Indianapolis

21.5/37

 

8. San Diego

21.3/38

 

9. Richmond

21.1/33

 

10. West Palm Beach

21.0/35

 

11. Albuquerque-Santa Fe

20.8/35

 

12. Portland, OR

20.5/42

 

13. Minneapolis-St. Paul

20.3/39

 

14. Oklahoma City

20.2/32

 

T15. Washington

20.1/37

 

T15. Sacramento-Stockton

20.1/37

 

T17. Atlanta

20.0/33

 

T17. Nashville

20.0/31

 

T17. Austin, TX

20.0/36

 

20. Ft. Myers-Naples

19.9/35

 

21. San Francisco

19.8/40

 

22. St. Louis

19.6/33

 

23. Los Angeles

19.1/35

 

24. New Orleans

19.0/27

 

T25. Chicago

18.7/33

 

T25. Phoenix

18.7/32

 

T25. Tulsa

18.7/30

 

T28. Greensboro-High Point

18.6/30

 

T28. Knoxville

18.6/30

 

T30. Cleveland

18.5/31

 

T30. Jacksonville

18.5/29

 

T32. New York

18.4/31

 

T32. Seattle-Tacoma

18.4/37

 

34. Louisville

18.3/31

 

T35. Orlando-Daytona Beach

18.1/32

 

T35. Cincinnati

18.1/30

 

37. Philadelphia

17.9/30

 

38. Dallas-Ft. Worth

17.8/31

 

T39. Detroit

17.7/29

 

T39. Baltimore

17.7/29

 

T39. San Antonio

17.7/28

 

42. Memphis

17.6/27

 

43. Pittsburgh

17.4/30

 

44. Houston

17.2/30

 

T45. Boston

17.1/32

 

T45. Birmingham, Alabama

17.1/25

 

47. Buffalo

17.0/29

 

48. Las Vegas

16.9/29

 

T49. Hartford-New Haven

16.8/28

 

T49. Greenville-Spartanburg

16.8/27

 

51. Miami-Ft. Lauderdale

16.4/27

 

52. Tampa-St. Petersburg

16.1/29

 

T53. Providence-New Bedford, RI

16.0/28

 

T53. Dayton

16.0/26

 

55. Raleigh-Durham

15.3/25

 

56. Charlotte

14.3/25

 

 

 

 

HIGHEST RATED BY TIME ZONE (THROUGH 15 DAYS):

 

Mountain

20.7/36

 

Pacific

19.4/37

 

Central

19.1/32

 

Eastern

18.2/31

 

 

 

 

NBCUniversal, presenting its 13th Olympics, the most by any U.S. media company, will make an unprecedented 5,535 hours of the 2012 London Olympics coverage available across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

 

 

 

 

 
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