Through 16 Days, 31.1 Million Average Primetime Viewership for London Olympics on NBC is Best for Non-U.S. Summer Olympics in 36 Years

Categories: Network TV Press Releases

Written By

August 12th, 2012

via press release:

Through 16 Days, 31.1 Million Average Primetime Viewership for London Olympics on NBC is Best for Non-U.S. Summer Olympics in 36 Years

 

 

31.1 Million Average Viewership Through Saturday Tops Beijing by 12% and Athens by 25%

 

 

21.8 Million Average Viewership in Primetime Last Night Topped Comparable Night From Beijing by 30%

 

 

15th Time in 16 Nights that Primetime Viewership Topped Comparable Nights from the 2008 Beijing Olympics

 

 

LONDON – August 12, 2012 – Through 16 days, the London Olympics has averaged 31.1 million viewers in primetime, making it the most-watched non-U.S. Summer Olympics since the Montreal Olympics in 1976.

 

· The 16-day average primetime viewership of 31.1 million is up 12% from the first 16 nights from the 2008 Beijing Olympics (27.7 million) and up 25% from the first 16 nights from the 2004 Athens Olympics (24.9 million).

 

· The 16-night average household rating of 17.6/30 is 9% higher than the first 16 nights from Beijing (16.2/28), and 16% higher than the first 16 nights from Athens (15.2/27), the last European Summer Olympics.

 

Last night’s primetime coverage of the London Olympics on NBC drew an average of 21.8 million viewers, the most-watched final Saturday of competition for a non-U.S. Summer Olympics since 1988 (Seoul). Last night marked the 15th time in 16 nights that the average viewership for the London Olympics surpassed the Beijing Olympics.

 

Last night’s average viewership of 21.8 million topped the comparable night from the Beijing Olympics by 30% (16.8 million) and the Athens Olympics by 21% (18.0 million).

 

· The 30% margin over Beijing last night marked the biggest viewership advantage for of any night of the London Olympics vs. Beijing.

 

Last night’s primetime coverage on NBC (9-11:25 p.m. ET/PT) earned a 12.6/23 national rating/share, the highest-rated final Saturday night of competition for a non-U.S. Summer Olympics since 1992 (Barcelona). The 12.6 rating is 22% higher than the comparable night from Beijing (10.3/19), and 14% higher than the comparable night from Athens (11.1/21), the last European Olympics.

 

# # #

 

 

16-DAY METERED MARKET AVERAGE (ALL 56 METERED MARKETS):

 

1. Salt Lake City

25.1/45

 

2. Kansas City

22.6/38

 

3. Milwaukee

22.3/37

 

4. Denver

22.2/42

 

5. Columbus OH

22.0/37

 

6. Norfolk

21.3/33

 

7. Indianapolis

21.0/36

 

8. San Diego

20.9/37

 

T9. West Palm Beach

20.6/34

 

T9. Richmond

20.6/33

 

11. Albuquerque-Santa Fe

20.4/34

 

12. Portland, OR

20.2/42

 

T13. Minneapolis-St. Paul

19.9/38

 

T13. Oklahoma City

19.9/32

 

T15. Atlanta

19.7/32

 

T15. Washington

19.7/36

 

T15. Sacramento-Stockton

19.7/37

 

T15. Austin, TX

19.7/35

 

T19. San Francisco

19.5/39

 

T19. Nashville

19.5/31

 

21. Ft. Myers-Naples

19.4/35

 

22. St. Louis

19.0/32

 

23. Los Angeles

18.8/35

 

24. New Orleans

18.6/27

 

T25. Greensboro-High Point

18.4/29

 

T25. Tulsa

18.4/29

 

27. Knoxville

18.3/29

 

T28. Chicago

18.2/32

 

T28. Phoenix

18.2/31

 

T28. Cleveland

18.2/31

 

T31. New York

18.1/31

 

T31. Jacksonville

18.1/29

 

33. Louisville

18.0/30

 

34. Seattle-Tacoma

17.9/36

 

35. Orlando-Daytona Beach

17.8/31

 

36. Cincinnati

17.7/30

 

37. Philadelphia

17.5/29

 

38. Dallas-Ft. Worth

17.4/31

 

T39. San Antonio

17.3/27

 

T39. Memphis

17.3/27

 

T41. Detroit

17.2/29

 

T41. Baltimore

17.2/28

 

43. Pittsburgh

17.0/30

 

T44. Boston

16.7/31

 

T44. Houston

16.7/29

 

T44. Birmingham, Alabama

16.7/25

 

T47. Hartford-New Haven

16.6/28

 

T47. Las Vegas

16.6/29

 

T47. Buffalo

16.6/29

 

48. Greenville-Spartanburg

16.4/26

 

51. Miami-Ft. Lauderdale

16.1/27

 

52. Tampa-St. Petersburg

15.8/29

 

T53. Providence-New Bedford, RI

15.7/27

 

T53. Dayton

15.7/26

 

55. Raleigh-Durham

15.0/25

 

56. Charlotte

14.0/25

 

 

 

 

HIGHEST RATED BY TIME ZONE (THROUGH 16 DAYS):

 

Mountain

20.3/36

 

Pacific

19.0/36

 

Central

18.6/32

 

Eastern

17.8/30

 

 

 

 

 

 

 
  • ChadCronin

    I think overall the games were really good. The coverage was somewhat lackluster as certain parts were cut, but to me I think I wouldn’t have minded when they aired as I recorded it anywhere. I hope in 2016 they don’t cut any men’s gymnastics rotations

  • JS

    The high ratings of the AWFUL Olympics coverage by the worst network in the history of broadcasting only further exemplifies the stupidity of the brainwashed, SCAMerican viewing public. Pathetic. This just in: NBC will delay coverage of the CLOSING ceremonies til November- so they can capitalize on sweeps month. Back to your .09s- (N)ot (B)roadcasting (C)orrectly idiots!

  • PinoyTvCritic

    @JS

    The high ratings of the AWFUL Olympics coverage by the worst network in the history of broadcasting only further exemplifies the stupidity of the brainwashed, SCAMerican viewing public. Pathetic. This just in: NBC will delay coverage of the CLOSING ceremonies til November- so they can capitalize on sweeps month. Back to your .09s- (N)ot (B)roadcasting (C)orrectly idiots!

    Haters gonna hate!

    NBC’s coverage may have been lackluster but its quite good. The ratings speak for itself. People like you who doesn’t have work may have felt furious because of the delay telecast. But for working people….NBC’s coverage is good for primetime where viewers are already at home.

    Blind haters like you are always inconsiderate!

  • BJG

    The people that watched are not “brainwashed” or “Scammed”…it’s called PATRIOTISM and rooting for the home team regardless of how the coverage is presented! Even though I knew the results of many of the events, I still watched!

  • Greg

    Well next time, the tape delay will not really be a factor because the time zone in Rio is just one over from the East coast. More live events during the daytime and a few in prime time.

  • I HATE ANIMAL PRACTICE

    What is JS talking about?

    The Olympics is one of the few things that NBC has done right in the past 8 years.

    If you want to rant on something rant on how bad Animal Practice was and how it cut stuff out of the Closing Ceremonies.

  • herewego

    Hope they fix the delay issues by the time the 2014 Winter Games come… *sigh*.. Thank goodness for the live feeds on the internet…

  • Carl

    @herewego,

    What delay issue can they fix? They aren’t going to do events in the middle of the night just to make it match US primetime schedules. The live streaming on the internet seemed like a good compromise. Within a few years or so I think most people will have their TVs hooked up to the internet in a way that will let you watch streamed events just like normal TV.

    I have some issues with what NBC chose to show and not show (e.g. minimal coverage of non-running track and field events, little or no weightlifting), but the tape delay is not something that can be fixed.

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