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TV Ratings Saturday: Final Night of Olympic Competition Down But Still Wins Big; 'NYC 22' Finale Up

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August 12th, 2012

Scoreboard NBC FOX ABC CBS
Adults 18-49: Rating/Share 5.0/18 0.8/3 0.7/2 0.6/2
Total Viewers (million) 18.57 2.45 2.69 2.94


NBC was number one among adults 18-49  and in total viewers.

From 8-11PM, the XXX Olympics averaged a 5.0 among adults 18-49 from 8-11PM, down from a 7.8 for last week's fast nationals and down 2% from a 5.1 fast national for the second Saturday night of the Beijing Olympics on August 24, 2008.

On CBS, the series finale of NYC 22 earned a 0.5 adults 18-49 rating,  up from last week.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Broadcast primetime ratings for Saturday, August 11, 2012

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC XXX Summer Olympics 2.9/12 12.39
FOX COPS - R 0.9/4 2.75
ABC The Game Plan 0.6/3 2.38
CBS NYC 22 (Series Finale) 0.5/2 2.83
8:30 NBC XXX Summer Olympics 3.3/13 14.11
FOX COPS - R 0.9/4 2.84
ABC The Game Plan 0.7/3 2.41
CBS NYC 22 (Series Finale) 0.5/2 2.41
9:00 NBC XXX Summer Olympics 4.7/17 18.01
ABC The Game Plan 0.7/3 2.72
FOX Mobbed - R 0.7/3 2.04
CBS 48 Hours Mystery - R 0.5/2 2.67
9:30 NBC XXX Summer Olympics 5.5/19 20.53
ABC The Game Plan 0.8/3 3.10
FOX Mobbed - R 0.8/3 2.17
CBS 48 Hours Mystery - R 0.5/2 3.09
10:00 NBC XXX Summer Olympics 6.3/21 22.26
CBS 48 Hours Mystery - R 0.6/2 2.96
ABC Castle - R 0.6/2 2.64
10:30 NBC XXX Summer Olympics 7.0/23 24.05
CBS 48 Hours Mystery - R 0.7/2 3.28
ABC Castle - R 0.6/2 2.88

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Saturday's Ratings Via TV Media Insights
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • jj

    So glad these stupid Olympics are over. Now time for real sports like football

  • Chris

    Here are the stations carrying NFL practice games on Saturday:

    Houston @ Carolina – 7:00 PM ET – NFL Network

    Texans broadcast:
    (Joel Meyers, Spencer Tillman)
    KTRK 13 (ABC; Houston)
    KSAT 12 (ABC; San Antonio)
    KVUE 24 (ABC; Austin)
    KBMT 12 (ABC; Beaumont)
    KFXK 51 (FOX; Tyler)
    XRIO 2 (FOX; Brownsville)
    KCEN ThisTV 6.2 (Waco)**Grande 280; Time Warner 132; Suddenlink 118
    KPEJ 24 (FOX; Odessa)
    KDBC 4 (CBS; El Paso)

    Panthers broadcast:
    (Mike Morgan, Mike Rucker)
    WCCB 18 (FOX; Charlotte)
    WTVD 11 (ABC; Raleigh/Durham)
    WFMY 2 (CBS; Greensboro)
    WFXI 8/14 (FOX; Greenville NC)
    WSFX 26 (FOX; Wilmington NC)
    WSPA 7 (CBS; Spartanburg SC)
    WACH 57 (FOX; Columbia SC)
    WCSC 5 (CBS; Charleston SC)
    WWMB 21 (CW; Myrtle Beach SC)
    WVEC 13 (ABC; Norfolk VA)
    WJBF 6 (ABC; Augusta GA)
    WAPK 36 (MyTV; Bristol TN)

    —————————————————————————-

    Tennessee @ Seattle – 10:00 PM ET – NFL Network

    Titans broadcast:
    (Cory Curtis, Keith Bulluck)
    WKRN 2 (ABC; Nashville)
    WATE 6 (ABC; Knoxville)
    WDSI 61 (FOX; Chattanooga)
    WJHL 11 (CBS; Johnson City)
    WZDX 54 (FOX; Huntsville AL)

    Seahawks broadcast:
    (Curt Menefee, Warren Moon)
    KCPQ 13 (FOX; Seattle)
    KPTV 12 (FOX; Portland OR)
    KAYU 28 (FOX; Spokane)
    KCYU 41 (FOX; Yakima WA)
    KFFX 11 (FOX; Tri-Cities WA)
    KEVU 23 (MyTV; Eugene OR)
    KFXO 39 (FOX; Bend OR)
    KMVU 26 (FOX; Medford OR)
    KIVI 6 (ABC; Boise)
    KTBY 4 (FOX; Anchorage)

  • Max

    So glad Olympics will be over tonight. Now, NBC can go back to the #3 network.

  • Monkey Man

    Wow olympics Did worse that American idol

  • rob60990

    ^ what a ridiculous comparison.

  • Tyson

    People like watching Olympic sports. They don’t want to watch documentaries, as evidenced by Friday’s Dream Team special and last night’s Tom Brokaw piece on World War II.

  • GARebelman

    Everybody say goodbye to people actually watch Saturday night TV. Won’t see this again until the Olympics return!

  • K

    Glad these games are finally over, though what NBC has in store is not much better (save for football)

  • Dake

    LOL

    “Football” is a term you Americans stole from us Europeans. You call the REAL Football Soccer. And American Football is a lame sport.

    Monkey Man said : “Wow olympics Did worse that American idol”

    LOL again, you can’t compare those 2. Of course Olympics have lower ratings when there is no interest in sports where there is no Americans who win gold medals.

  • a p garcia

    I am a sports fan and I am not to trilled about NBC doing a History Documentary or documantaries of any kind execpt sports during the Olympics.

  • JS

    NBC is number 4 network- not 3. They suck beyond any network in history. I think it’s hysterical that people are telling stories about watching live on their computers– Eventually, network television will be gone..and I can’t wait. Let everything be PPV on their computers and they’ll realize what crap these networks have been putting out for years.

  • DomCA25

    I thought the piece on the London Blitz was awesome. Believe or not there are some americans who know very little about history. If the games were held in NYC im sure foreign broadcasts would have pieces on 9/11 etc. The games were held in London and a hr long documentary on the city seemed fitting. Plus it was on saturday at 8pm. It wasnt a thursday night at 9pm. Any chance that network television has to get a audience to appreciate history is a good thing in my opinion.

  • david

    I agree the world war ii documentary had nothing to do withe the olympics they showed on NBC last night in the first hour. I can understand why people did not watch the first hour. They should have saved that for MSNBC or CNBC or some other time but not last night.

  • Snoot

    @Dake

    Get real. Real Football is American Football. Everyone knows that.

  • Gabe

    @ Snoot
    If anything American Football is Rugby, which again is European.
    get your facts straight…

  • Ultima

    @Garebelman
    Everybody say goodbye to people actually watch Saturday night TV. Won’t see this again until the Olympics return!

    Nonsense. Saturday night NFL playoff games pull in 25+ million viewers…

    @JS
    They suck beyond any network in history.

    Right. NBC sucks so much more than DuMont, UPN, WB, CW, Ion, and MyNetworkTV. Over the past 18 years, NBC has been the highest rated network nine times, FOX eight times, ABC once, and CBS and everyone else haven’t been on top at all. NBC is awful, and there’s no possible way that ratings dominance is cyclical, despite decades of evidence to the contrary.

    I think it’s hysterical that people are telling stories about watching live on their computers

    The women’s soccer gold medal game was the most streamed event in Olympic history at 1.5 million viewers and it would have been much lower if the game had been on NBC or if NBCSN had reached basic cable levels of availability. If you’re waiting for online streaming to replace broadcast, you’re going to be waiting a long, long time.

  • The End

    @Snoot

    Know your history.

    Football(Soccer) originated in England and was around long, and by god do I mean long, before American Football aka NFL even existed.

    Dake is 100 percent correct, even if his attitude sucks.

  • The End

    @Gabe

    It’d be easier and more respectful to say NFL is Americas take on Rugby, it has enough differences to be considered a unique sport.

    Love a good sports chat :) Rarely happens here.

  • bigcheez99@hotmail.com

    NYC22 is still on.

  • USAmerica1st

    Ha! The football, soccer, rugby arguments are endless. I for one am sorry to see the Olympics go, it was fun while it lasted and the audience was huge despite being fragmented over channels, streamed live, and ‘spoiled’ by the afternoon news: people watched anyway. Thanks, London, you were/are great! See you in Rio, NBC.

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