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TV Ratings Saturday: Final Night of Olympic Competition Down But Still Wins Big; 'NYC 22' Finale Up

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August 12th, 2012

Scoreboard NBC FOX ABC CBS
Adults 18-49: Rating/Share 5.0/18 0.8/3 0.7/2 0.6/2
Total Viewers (million) 18.57 2.45 2.69 2.94


NBC was number one among adults 18-49  and in total viewers.

From 8-11PM, the XXX Olympics averaged a 5.0 among adults 18-49 from 8-11PM, down from a 7.8 for last week's fast nationals and down 2% from a 5.1 fast national for the second Saturday night of the Beijing Olympics on August 24, 2008.

On CBS, the series finale of NYC 22 earned a 0.5 adults 18-49 rating,  up from last week.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Broadcast primetime ratings for Saturday, August 11, 2012

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC XXX Summer Olympics 2.9/12 12.39
FOX COPS - R 0.9/4 2.75
ABC The Game Plan 0.6/3 2.38
CBS NYC 22 (Series Finale) 0.5/2 2.83
8:30 NBC XXX Summer Olympics 3.3/13 14.11
FOX COPS - R 0.9/4 2.84
ABC The Game Plan 0.7/3 2.41
CBS NYC 22 (Series Finale) 0.5/2 2.41
9:00 NBC XXX Summer Olympics 4.7/17 18.01
ABC The Game Plan 0.7/3 2.72
FOX Mobbed - R 0.7/3 2.04
CBS 48 Hours Mystery - R 0.5/2 2.67
9:30 NBC XXX Summer Olympics 5.5/19 20.53
ABC The Game Plan 0.8/3 3.10
FOX Mobbed - R 0.8/3 2.17
CBS 48 Hours Mystery - R 0.5/2 3.09
10:00 NBC XXX Summer Olympics 6.3/21 22.26
CBS 48 Hours Mystery - R 0.6/2 2.96
ABC Castle - R 0.6/2 2.64
10:30 NBC XXX Summer Olympics 7.0/23 24.05
CBS 48 Hours Mystery - R 0.7/2 3.28
ABC Castle - R 0.6/2 2.88

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Saturday's Ratings Via TV Media Insights
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • The End

    As of 30 minutes ago, the Olympics officially ended, the flame is now out and everyone going home. Great event and closing ceremony.

    Lots to love there, and a fine way to end things.

  • K

    @The End

    O happy day.

  • I HATE ANIMAL PRACTICE

    I am going to miss the Olympics more than ever, they gave me a reason to actually pay attention to my television for hours and hours everyday.

    THAT STUPID MONKEY ON NBC!

  • me

    I enjoyed this year’s Olympics. They were lots of fun! I like gymnastics and swimming the best. and Track and field, beach volleyball, and diving were also very good. NBC did a great job with the coverage. The Opening ceremonies and Closing ceremonies were both nice too. and I saw Animal Practice last night too. I didn’t think it was all that bad. parts of it were funny. and I thought that monkey was cute!

  • PHIL

    I thought Big Brother aired

  • Lisa

    I enjoyed the Olympics a lot! The only sour note was when NBC aired a history lesson for the first hour of Saturday’s supposed Olympic coverage. I tuned in to watch sports. Otherwise, I was okay with the tape delay, and I saw a lot of the material online as well, including sports I wouldn’t normally watch but enjoyed anyway.

  • The End

    @Lisa

    What’s wrong with History? Some people here have proven the can benefit from it.

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