Huge ‘Today’ Ratings Win in Olympic Week 2

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via press release:

 

HUGE ‘TODAY’ RTGS WIN – OLYMPIC WEEK 2
TODAY CONTINUES TO WIN RATINGS GOLD IN SECOND WEEK OF LONDON OLYMPICS 

TODAY Grew Gap Over GMA Compared to Same Weeks in Beijing

 

GMA Posts Lowest Single-Day Delivery In a Year

NEW YORK – August 13, 2012 – Based on Nielsen national fast program ratings, for the second week of the London Olympics (Monday, August 6 – Friday, August 10) NBC’s TODAY has scored ratings gold once again with live broadcasts from Olympic Park.For the week, TODAY averaged nearly 6 million viewers, 1.6 million ahead of GMA. In the key demo A25-54, TODAY averaged a 2.0 (2.433 million), 7 tenths ahead of GMA (+825,000). GMA had its lowest total viewer delivery since the week of August 15, 2011.

Compared to the same week-over-week lift that TODAY experienced in Beijing, TODAY’s second week in London has increased its advantage gap over GMA by a whopping 11 percentage points.

Jim Bell is the executive producer of “Today” (Mon.-Fri., 7-11am. ET).

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