‘Animal Practice’ Preview Draws 12.8 Million Viewers
via press notes:
* NBC’s Sunday 10:58-11:20 p.m. ET preview of “Animal Practice,” following coverage of the London Olympics Closing Ceremony, generated solid sampling for the new series, averaging a 4.1 rating in adults 18-49 and 12.8 million viewers overall, according to “fast official” ratings from Nielsen Media Research.
* While the special telecast gave the broad Olympic audience an opportunity to sample the new NBC comedy, last night’s preview of “Animal Practice” aired without commercials and will not be measured in official national Nielsen reports and will not be included in averages for the night, week or season.
* Versus Olympics results in the 10:30 half-hour, “Animal Practice” retained 49 percent of that lead-in rating in 18-49 (4.1 vs. 8.4), in line with the 54 percent of last Wednesday’s similar “Go On” preview. In total viewers, “Animal Practice” retained 47 percent of the Olympic average in the 10:30 half-hour (12.8 million vs. 27.4 million), versus 52 percent for “Go On.”