TV Ratings Sunday: Olympics Closing Ceremony Ends NBC’s London 2012 Coverage on a High Note, ‘Secret Millionaire’ and ‘Extreme Makeover: Weight Loss Edition’ Rebound


Adults 18-49: Rating/Share 7.8/22 1.3/4 1.2/3 0.9/3 0.9/2
Adults 18-34: Rating/Share 5.9/19 1.6/5 0.7/2 0.7/2 0.8/3
Total Viewers (million) 26.920 2.806 4.711 3.468 2.426

Note: Due to an overrun of  PGA coverage, CBS ratings will be subject to more than typical adjustments in the final ratings, which will be posted tomorrow.

NBC was number one in adults 18-49  and among total viewers.

UPDATED: The preview of Animal Practice that aired at 10:58 PM averaged  a 4.1 rating in adults 18-49 and 12.8 million viewers overall. Click here for more.

On NBC the closing ceremonies of the XXX Olympic Games, earned a 9.1 rating from 8:30-11PM,  up  32% from the Fast Nationals of the Closing Ceremonies four years ago in Beijing. Earlier in the night, the London Gold  special earned a 5.7 adults 18-49 rating.

On CBS, Big Brother was delayed due to a PGA programming overrun, but the remainder of an episode of 60 Minutes and the portion of Big Brother that aired at the 8PM hour earned a 1.9 rating, down from last week’s  2.1 adults 18-49 rating. However, major adjustments are likely due to the overrun, so keep an eye out for the final ratings tomorrow for a more accurate number. Earlier in the night, the PGA overrun and 60 Minutes episode that aired at 7PM earned a 1.0 rating.

On ABC, Secret Millionaire earned a 1.0 rating, up from last week’s series low 0.8 among adults 18-49.  At 9PM Extreme Makeover: Weight Loss Edition earned a 0.9 rating, up a tenth from last week’s 0.8 adults 18-49 rating.



Broadcast primetime ratings for Sunday, August 12, 2012:



Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM NBC London Gold (7-8:30PM) 5.7 18 20.839
CBS PGA Overrun/60 Minutes 1.0 4  5.977
ABC America’s Funniest Home Videos -R 0.9 3   4.242
FOX American Dad -R 0.8 3  1.881
7:30 PM FOX Cleveland Show -R 1.0 3  2.095
8:00 PM CBS 60 Minutes/Big Brother 1.9 6  5.646
FOX The Simpsons -R 1.5 4  3.039
ABC Secret Millionaire 1.0 3  3.794
8:30PM NBC XXX Olympics Closing Ceremony (8:30-11PM) 9.1 23  30.569
FOX Cleveland Show -R 1.4 4  2.871
9:00PM FOX Family Guy -R 1.8 5  3.644
CBS Big Brother/Criminal Minds-R 1.0 3  3.565
ABC Extreme Makeover: Weight Loss Edition (9-11) 0.9 2  2.821
9:30 PM FOX American Dad -R 1.6 4  3.308
10:00PM CBS Criminal Minds -R /The Mentalist -R 0.7 2  3.658

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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