NBC Dominates the Week of August 6-12, As Coverage of the 2012 London Olympics Accounts for the Top Eight Programs in All Key Categories

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August 14th, 2012

via press release:

NBC DOMINATES THE WEEK OF AUGUST 6-12, AS COVERAGE OF THE 2012 LONDON OLYMPICS ACCOUNTS FOR THE TOP EIGHT PROGRAMS IN ALL KEY CATEGORIES
NBC WINS THE WEEK BY EVERY KEY MEASURE, AS THE SEVEN NIGHTS OF OLYMPIC TELECASTS COMBINE WITH SUNDAY’S ‘OLYMPIC GOLD’ SPECIAL TO DOMINATE ALL KEY RANKERS FOR THE WEEK

FOR THE 2011-12 BROADCAST YEAR TO DATE, NBC IS #2 IN 18-49 AND TOTAL VIEWERS, PULLING WITHIN A TENTH OF A POINT OF #1 IN 18-49

NBC’S WEEKLY MARGINS OF VICTORY OVER THE LAST TWO WEEKS ARE THE TWO BIGGEST IN THE 25-YEAR HISTORY OF PEOPLE METERS

NBC’S PRIMETIME OLYMPIC COVERAGE AVERAGES 31.1 MILLION VIEWERS, HIGHEST FOR A NON-U.S. SUMMER GAMES SINCE 1976

WITH 219 MILLION AMERICANS WATCHING SOME OR ALL OF THE COVERAGE ON THE NETWORKS OF NBCUNIVERSAL, THE LONDON OLYMPICS ARE THE MOST-WATCHED EVENT IN U.S. TV HISTORY

ON MONDAY, OLYMPIC COVERAGE GENERATES THE BIGGEST AVERAGE AUDIENCE FOR A SECOND MONDAY OF A NON-U.S. SUMMER GAMES SINCE 1988

TUESDAY’S COVERAGE DELIVERS THE TOP VIEWERSHIP FOR A SECOND TUESDAY OF A NON-U.S. SUMMER OLYMPICS SINCE 1976

WEDNESDAY’S TELECAST IS THE MOST-WATCHED FOR A SECOND WEDNESDAY OF ANY SUMMER GAMES, DOMESTIC OR FOREIGN, IN 36 YEARS

ON THURSDAY, NBC DELIVERS THE BIGGEST AUDIENCE FOR A SECOND THURSDAY OF A NON-U.S. SUMMER OLYMPICS SINCE 1992

FRIDAY’S COVERAGE BRINGS IN THE BIGGEST VIEWERSHIP FOR A SECOND FRIDAY OF A NON-U.S. SUMMER GAMES SINCE 1988

SATURDAY’S 30 PERCENT GAIN VERSUS BEIJING IS THE BIGGEST INCREASE VS. 2008 THROUGHOUT THE LONDON OLYMPICS

SUNDAY’S COVERAGE INCLUDES THE MOST-WATCHED NON-U.S. SUMMER CLOSING CEREMONY SINCE 1976

UNIVERSAL CITY, Calif. – August 14, 2012 – NBC’s coverage of the Summer Olympic Games from London has dominated the week of August 6-12 in all key ratings categories, propelling the network to an average 7.9 rating, 23 share in adults 18-49 and 26.1 million viewers overall and boosting NBC to #2 rankings for the broadcast year to date in 18-49 and total viewers, according to “live plus same day” viewing figures from Nielsen Media Research.

NBC’s seven nights of primetime Olympics coverage plus Sunday’s “London Gold” special accounted for the top eight telecasts of the week on ABC, CBS, NB C and Fox in all key ratings categories – adults, men and women 18-34, 18-49 and 25-54 and total viewers – plus teens 12-17 and kids 2-11.

NBC’s margins of victory over the past two weeks, both over the #2 broadcast network and over the combined rating of the other three major English-language broadcast networks, are the two highest in the 25-year history of People Meters (dating back to September 1987). NBC’s margins in adults 18-49 last week were 690 percent versus second place and 182 percent versus the combined ABC, CBS and Fox rating. In total viewers, the margins of victory were 533 percent versus #2 and 178 percent versus ABC, CBS and Fox combined.

Primetime averages for the week of August 6-12 in adults 18-49 were: NBC (7.9/23), CBS (1.0/3), Fox (0.9/3), ABC (0.9/3) and CW (0.2/1). In overall total viewers, the weekly averages were: NBC (26.1 million), CBS (4.1 million), ABC (3.0 million), Fox (2.2 million) and CW (0.6 million).

For the 2011-12 broadcast year to date, NBC is #2 among ABC, CBS, NBC and Fox in adult 18-49 rating and total viewers, having pulled within a tenth of a rating point of first-place Fox in 18-49. NBC is the only network among ABC, CBS, NBC and Fox that’s up versus one year ago in viewers 18-49 and total viewers, as well as viewers 18-34 and viewers 25-54. Averages for the broadcast year through 47 weeks are: Fox (2.8/8), NBC (2.7/8), CBS (2.5/7), ABC (2.2/6) and CW (0.6/2). In overall total viewers, the broadcast-year averages are: CBS (10.2 million), NBC (8.2 million), Fox (7.8 million), ABC (7.6 million) and CW (1.5 million).

Over the full 17 nights of the London Olympics, NBC’s primetime coverage averaged 31.1 million viewers, making it the most-watched and highest-rated non-U.S. Summer Olympics since the Montreal Games in 1976. In households, the games averaged a 17.5/30, tying Seoul in 1988 as the top non-U.S. Summer Olympics since 1976. Versus 2008, the London Olympics are up by 3.4 million persons or 12 percent (31.1 million vs. 27.7 million) and versus 2004, London is up by 6.5 million persons or 26 percent (31.1 million vs. 24.6 million). Nine nights of the London Olympics drew more than 30 million viewers, topping the combined total from the 2008 Beijing Olympics (five) and 2004 Athens Olympics (two).

A cumulative total of 219.4 million Americans watched the London Olympics on the networks of NBCUniversal, surpassing the 2008 Beijing Olympics (215 million)to make it the most-watched event in U.S. television history, according to data issued Monday from Nielsen Media Research.

The London Olympics stands as the most dominant Olympics in primetime versus the three major English-language broadcast networks in NBC records (dating back to Calgary in 1988), with NBC’s strict primetime average of 30.5 million topping the combination of ABC, CBS and Fox of 9.2 million by 232 percent. Over that span, the London Olympics accounts for seven of the top 10 most dominant nights in total viewers versus the combined ABC, CBS and Fox audience, excluding Super Bowls.

NBCUniversal, presented its 13th Olympics, the most by any U.S. media company, with an unprecedented 5,535 hours of the 2012 London Olympics coverage across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.

NBC highlights for the week of August 6-12

* On Monday, NBC’s coverage of the London Olympics delivered 26.6 million viewers, the most for a second Monday of a non-U.S. Summer Olympics since 1988.

* On Tuesday, NBC amassed the biggest audience for a second Tuesday of a non-U.S. Summer Games, 30.1 million, since 1976, with an 11 percent increase over the 2008 Games.

* Wednesday’s coverage generated the biggest audience for a second Wednesday of any Summer Olympics (29.1 million), domestic or foreign, since 1976.

* On Thursday, NBC’s average 22.9 million viewers made it the most-watched second Thursday of any non-U.S. Summer Olympics since Barcelona in 1992.

* On Friday, NBC averaged 22.5 million viewers, the most for a second Friday of a non-U.S. Summer Olympics since 1988.

* Saturday’s primetime coverage averaged 21.8 million viewers, the most for a last Saturday of competition for a non-U.S. Summer Olympics since 1988. The August 11 coverage topped Beijing by 30 percent, the biggest gain versus 2008 throughout the London Games.

* On Sunday, NBC’s coverage of the Closing Ceremony averaged 31.0 million viewers, best for a non-U.S. Summer Games Closing Ceremony since 1976.

Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Additional NBC highlights for the week of August 6-12:

On Monday, August 6 from 8-11:05 p.m., NBC’s coverage of the 2012 London Olympics drew 26.6 million viewers, a 9.8 rating in adults 18-49 and an 15.8/25 rating/share in households. The average 26.6 million viewers is the best delivery for a second Monday of any non-U.S. Summer Olympics since the Seoul Games in 1988.

On Tuesday, August 7, from 8-11:22 p.m. ET, NBC’s primetime Olympic coverage drew an average of 30.1 million viewers, the best for the second Tuesday for a non-U.S. Summer Olympics since the Montreal Olympics in 1976. The Tuesday telecast, which featured Aly Raisman taking the gold medal in the floor exercise and Dawn Harper and Kellie Wells taking silver and bronze respectively in the women’s 100m hurdles, drew 30.1 million viewers, improved by 11 percent versus the comparable night at the Beijing Olympics (26.6 million) and by 20 percent versus the comparable night at the Athens Olympics (25.0 million). In households, Tuesday’s primetime coverage earned a 17.6/29 rating/share, 8 percent higher than the comparable night from Beijing (16.3/27) and 12 percent higher than the comparable night from Athens (15.7/26).

On Wednesday, August 8 from 8-11 p.m. ET, NBC’s Olympic coverage averaged 29.1 million viewers, the most for a second Wednesday of any Summer Olympics, domestic or foreign, since the 1976 Montreal Games, even topping the second Wednesday of the Atlanta Olympics (28.9 million). The Wednesday coverage, which featured Misty May-Treanor and Kerri Walsh Jennings taking their third straight gold medal in beach volleyball, Allison Felix winning the gold medal in the 200m race and Aries Merritt and Jason Richardson winning gold and silver in the 110m hurdles, topped the comparable night in 2008 (24.8 million) by 17 percent and 2004 (24.3 million) by 20 percent. In households, the August 8 primetime telecast earned a 16.8/28, 11 percent higher than the comparable night in Beijing (15.2/26), and 10 percent higher than the comparable night in Athens (15.3/26). From 11:06-11:30 p.m. ET, NBC’s preview of “Go On” following the Olympic coverage generated strong sampling for the new series, averaging a 5.6 rating in adults 18-49 and 16.1 million viewers overall, according to “fast official” ratings from Nielsen Media Research. The post-primetime preview of “Go On” aired without commercials and was not measured in official national Nielsen reports and is not included in averages for the night, week or season. The 11:06-11:18 portion of the “Go On” preview averaged a 6.1 in adults 18-49 and the 11:18-11:30 portion averaged a 5.1, meaning despite the late hour and the sizable Olympic lead-in, the second half of the preview retained 84 percent of the first half. In total viewers, the 11:06-11:18 portion averaged 17.5 million viewers and the 11:18-11:30 portion averaged 14.7 million, meaning the second half of the preview also retained 84 percent of the first half in total viewers.

On Thursday, August 9 from 8-11:11 p.m. ET, NBC’s primetime Olympic coverage averaged 22.9 million viewers, making it the most-watched second Thursday for a non-U.S. Summer Olympics since the 1992 Barcelona Games (23.7 million). The Thursday telecast, which featured Ashton Eaton winning the gold medal in the decathlon and Usain Bolt winning gold in the 200m for the second consecutive Olympics, beat the comparable nights from the Beijing Olympics (22.4 million) and the Athens Olympics (21.5 million). In households, Thursday’s primetime coverage earned a 13.6/23 national rating/share, just 1 percent off the comparable nights in Beijing (13.8/23) and Athens (13.8/24).

On Friday, August 10 from 9-11:14 p.m. ET, NBC’s Olympic coverage drew an average of 22.5 million viewers, the most-watched second Friday of competition for non-U.S. Summer Olympics since the 1988 Seoul Games (23.5 million). Friday’s coverage, which featured the U.S. women winning gold in the 4x100 meters and the U.S. men taking silver in the 4x400 meters, drew 22.5 million viewers, topping the comparable night from the Beijing Olympics (17.9 million) by 26 percent and the Athens Olympics (20.1 million) by 12 percent. In households, Friday’s primetime coverage earned a 13.2/24 national rating/share, up 23 percent versus the comparable night in 2008 (10.7/19) and up 6 percent versus 2004 (12.5/23).

On Saturday, August 11, from 9-11:25 p.m. ET, NBC’s Olympics coverage averaged 21.8 million viewers, making it the most-watched final Saturday of competition for a non-U.S. Summer Olympics since 1988 (Seoul) and topping the comparable night from the Beijing Olympics (16.8 million) by 30 percent and the same night in Athens (18.0 million) by 21 percent. The 30 percent margin over Beijing Saturday marked the biggest viewership advantage for of any night for the London Olympics versus 2008. In households, the August 11 telecast earned a 12.6/23 rating/share, making it the highest-rated final Saturday night of competition for a non-U.S. Summer Olympics since 1992 (Barcelona). The 12.6 rating is 22 percent higher than the comparable night from Beijing (10.3/19) and 14 percent higher than the comparable night from Athens (11.1/21).

On Sunday, August 12 from 8:30-10:58 p.m. ET, NBC’s coverage of the Closing Ceremony from London averaged 31.0 million viewers, making it the most-watched Closing Ceremony for a non-U.S. Summer Olympics in 36 years. The 31.0 million viewers is up 12 percent versus Beijing (27.8 million) and up 58 percent versus Athens (19.6 million). In households, the Closing Ceremony on NBC earned a 17.0/27 rating/share, up 10 percent versus 2008 (15.5/25) and up 43 percent versus 2004(11.9/20). From 7-8:30 p.m., “London Gold” averaged 21.2 million viewers overall and a 12.4/22 rating/share in households. From 10:58-11:20 p.m., NBC’s preview of “Animal Practice” following the Closing Ceremony generated solid sampling for the new series, averaging a 4.1 rating in adults 18-49 and 12.8 million viewers overall, according to “fast official” ratings from Nielsen Media Research. The special “Animal Practice” telecast aired without commercials and will not be measured in official national Nielsen reports and will not be included in averages for the night, week or season.

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

NBC 7.9/23, 10.1 million

CBS 1.0/3, 1.2 million

Fox 0.9/3, 1.1 million

ABC 0.9/3, 1.1 million

CW 0.2/1, 0.3 million

Each rating point equals 1.28 million viewers

ADULTS 25-54

NBC 9.4/24, 11.4 million

CBS 1.3/3, 1.5 million

ABC 1.1/3, 1.3 million

Fox 1.0/3, 1.2 million

CW 0.2/1, 0.3 million

Each rating point equals 1.21 million viewers

TOTAL VIEWERS

NBC 9.0/23, 26.1 million

CBS 1.4/4, 4.1 million

ABC 1.0/3, 3.0 million

Fox 0.8/2, 2.2 million

CW 0.2/1, 0.6 million

Each rating point equals 2.90 million viewers

2011-12 BROADCAST YEAR AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

Fox 2.8/8, 3.6 million

NBC 2.7/8, 3.4 million

CBS 2.5/7, 3.2 million

ABC 2.2/6, 2.9 million

CW 0.6/2, 0.8 million

Each rating point equals 1.28 million viewers

ADULTS 25-54

CBS 3.3/8, 4.0 million

Fox 3.2/8, 3.9 million

NBC 3.2/8, 3.8 million

ABC 2.8/7, 3.4 million

CW 0.6/2, 0.8 million

Each rating point equals 1.21 million viewers

TOTAL VIEWERS

CBS 3.5/9, 10.2 million

NBC 2.8/8, 8.2 million

Fox 2.7/7, 7.8 million

ABC 2.6/7, 7.6 million.

CW 0.5/1, 1.5 million

Each rating point equals 2.90 million viewers

 
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