'GMA' Comes Back Strong for Current Week Beating NBC’s 'Today' in 2 of the 3 Head-to-Head Telecasts in Total Viewers

Categories: Morning News TV Ratings,Press Releases

Written By

August 16th, 2012

via press release:

“GMA” Comes Back Strong for Current Week Beating NBC’s “Today” in 2 of the 3 Head-to-Head Telecasts in Total Viewers,

According to Fast Affiliate Time Period Data


“GMA” Slashes Viewing Gaps With “Today” by 36% in Total Viewers

and 26% in Adults 25-54 Compared to Second Week of Beijing Olympics


“GMA” Grows +16% in Total Viewers And Stands as Only Morning Show to Increase Compared to its Week Two Performance during the 2008 Summer Olympics


Despite Airing Against an Olympics-Boosted “Today,” “GMA” Improves Upon Its

Year-Ago Performance in Total Viewers



For week two of the 2012 Summer Olympics in London, ABC News’ “Good Morning America” drew 4.364 million Total Viewers and a 1.3 rating/11 share/1.610 million Adults 25-54 during the week of August 6, 2012, according to Nielsen Media Research.  “GMA” was up week-to-week in Total Viewers (4.359 million on w/o 7/30/12), while both NBC’s “Today” (-1%) and “CBS This Morning” (-2%) were down.  Additionally, Goodmorningamerica.com on Yahoo! is the dominant morning news website leading NBC’s Today.com by millions of pageviews and unique users.  In July 2012, 24 million people visited Goodmorningamerica.com on Yahoo!.


From Mon-Wed for the current week of August 13, 2012, the week immediately after the 2012 Summer Olympics,  “GMA” is already outdelivering NBC’s “Today” by +122,000 Total Viewers (4.355 million vs. 4.233 million), based on Nielsen Fast Affiliate time period data.  In Adults 25-54, only 25,000 demo viewers separate “GMA” and “Today” (1.754 million vs. 1.779 million).  In the 3 broadcasts of the week to date, “GMA” has beaten “Today” in 2 of the 3 head-to-head telecasts in Total Viewers (Tues: +186, 000 and Wed: +517,000), while leading in Adults 25-54 on Wednesday (+178,000).


Despite airing against the second week of an Olympics-boosted “Today Show,” “GMA” improved on its year-ago performance (w/o 8/8/11) in Total Viewers (4.364 million vs. 4.343 million).


Additionally, “GMA” increased its performance compared to the corresponding week two 4 years ago (3.776 million on w/o 8/18/08) by +16% in Total Viewers.  In fact, the ABC morning newscast stood as only morning program to grow in overall viewers compared to its week two performance during the 2008 Summer Olympics as both NBC’s “Today” (-5%) and “CBS This Morning” (-13%)  each saw losses.  Further, “GMA” posted increases in all 5 corresponding telecasts of the week.


“GMA” narrowed its margins of week two from week one of the Summer Olympics-fueled “Today Show” in both Total Viewers (-4% - 1.541 million vs. 1.606 million) and Adults 25-54 (-4% - 821,000 vs. 855,000)In addition, “GMA” decreased its week two margins with “Today” during the Summer Olympics in London versus week two in Beijing by -36% in Total Viewers (1.541 million vs. 2.408 million) and by -26% in Adults 25-54 (821,000 vs. 1.117 million).  In fact “GMA” delivered its smallest Summer Olympic margins opposite an Olympics-fueled “Today Show” in both Nielsen measures since at least the 1996 Summer Olympics in Atlanta.  (Note: “Today” did not air during the 1992 Summer Olympics in Barcelona and the Nielsen electronic database started in September 1991).


Season to date, “GMA” has cut its gaps with “Today” in both Total Viewers (-53%) and Adults 25-54 (-48%) versus its year-ago season gaps.  In fact, “GMA” is posting its smallest margins with “Today” in 17 years in Total Viewers (359,000) and Adult 25-54 (368,000) – since the 1994-95 season.


Season to date “GMA” is the only morning program to grow in Total Viewers (+3%) and Adults 25-54 (+6%) versus its year-ago averages (NBC’s “Today:” -4%/-9%, respectively; CBS’ “This Morning:” -6%/-8%, respectively).  “GMA” is seeing its largest overall season audience in 6 years, since 2005-06.


“GMA” nearly doubled the performance of “CBS This Morning” in both Total Viewers (+98%) and Adults 25-54 (+99%).


WEEK OF 8/6/12        TOTAL VIEWERS   ADULTS 25-54        HOUSEHOLDS

ABC                    4,364,000      1.3/11; 1,610,000     3.3/13

NBC                    5,905,000      2.0/16; 2,431,000     4.5/18

CBS                    2,201,000      0.7/ 5;   809,000     1.7/ 7

  • M. Babcock

    GMA gained a lot of new viewers after NBC’s despicable treatment of Ann Curry. Many of us plan to never return until Matt Lauer is gone.

  • thelma

    I like CBBS This Morning for the news, but also watch GMA. I used to watch the TODAY show but after Conan and Ann Curry, I hate NBC. I feel like a bunch of monkeys are running that show now.

  • Tim Neighbors

    Not a fan of Comcast or NBC. Use to be a very loyal Today guy and I like Savannah. Wish she were in place of Gale on CBS then I would stick solidly with CBS in the morn!!

  • djyoung

    Hurray! I am so glad that so many of us ae so intent on punishing NBC for their horrible treatment of workers.

  • Alina Gabriel

    I am sooo happy they are behind on their ratings. I’ve been a loyal follower since my teenage years, but after I saw how they treated Ann, I will never, ever to turn he TV on to the Today show again. Ann was not the reason for the decrease in the ratings. Face it GMA has a more engaged and enthusiatic group. Matt is boring and full of himself. The only one who seems to have a heart is Al. Love the remark he mad about the Today cast throwing co-worj=kers ubder the bus. Love the fact that he has enough character to express his opinions! As for Ann, she was the only true jounalist in the Today shoe cast. Can’t wait to see what their next move will be and who they’ll blame the poor ratings on this time

  • Eddie

    I have been a loyal viewer of the Today show for over 25 years. I felt so bad the way they treated Ann Curry. What a bad company. I will never watch the Today Show again. I really love GMA! GMA has a great set and they are so full of joy. They also have a great cast. Matt Lauer think he is the s**T. He is the one should leave. I am tired of looking at him losing his hair line. GO GMA!!!!!!!!!!!!!!!!!

  • Joey D.

    Was a 30 year viewer of Today but after the shoddy way that they treated long term team member Ann Curry I have switched to GMA. I was watching the day that they axed Ann and it was disgraceful…made me feel like a vaudeville hook came out of nowhere and YANK…she was gone! Ann was a loooong term team TODAY member and is an accomplished journalist yet there was no departing fanfare highlighting her many accomplishments. Even Meridith Viera got DAYS of departing celebrations and she was only there a short time after previously being a freaking quizmaster on a game show! No more NBC for me…Letterman, Conan, Curry…heads need to roll in upper management at NBC……..

  • johnconners

    Go to the bank on this fact Steve Capus, we will not return to TODAY until you CLOWNS get rid of Matt “the Nose” Lauer and change your programming. We dont give a flying (^&(&_+0 about Jim Bob “Dugger” and that brood of sicko’s. Anyone with that many kids has a serious mental issue. They should be put away. This is the programming that the TODAY Show continues to run out. This along with “the Clown Circus” Professionals, Donny
    “the Douche” Deutch, Star “sista Sharpton” Jones, and Dr. Nancy “call me Kevorkian” Sniderman. They have absolutely nothing to say that anyone wants to hear. GMA RULES………..Today Show, U suck !

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