‘Melissa & Joey’ Ranks as Cable TV’s #1 Telecast at 8 O’Clock for the 11th Consecutive Week in Women 18-34

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via press release:

 

“Melissa & Joey” Ranks as Cable TV’s #1 Telecast at 8 O’Clock for the 11th Consecutive Week in Women 18-34 and for the 8th in Women 18-49

 

Summer’s #1 New Cable Comedy in Key Demos, “Baby Daddy” Ranks as Cable TV’s #1 Show at 8:30 P.M. for the 8th Straight Week in Women 18-34 and Women 18-49; Surges by Double-Digit Percentages Over Lead-in and Week to Week

 

“Melissa & Joey” (8:00-8:30 p.m.)

 

Climbing by double-digits week to week in target demos, “Melissa & Joey” ranked as Wednesday’s #1 cable TV telecast at 8 o’clock for the 11th straight week in Women 18-34 (399,000) and for the 8th consecutive week in Women 18-49 (528,000), and was also the #1 cable show in the half-hour in Adults 18-34 (490,000) and Females 12-34 (582,000).

 

  • Week to week, “Melissa & Joey” grew by double-digits in Total Viewers (+17% – 1.28 million vs. 1.09 million), Adults 18-34 (+17% – 490,000 vs. 420,000), Viewers 12-34 (+36% – 685,000 vs. 502,000) and Females 12-34 (+31% – 582,000 vs. 444,000).

 

  • Season 2 to date, “Melissa & Joey” is delivering its best season to date, ranking as cable TV’s #1 series in the half-hour across key measures Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

 

“Baby Daddy” (8:30-9:00 p.m.)

 

Surging by double-digit percent margins over its lead-in to post 3-week highs, “Baby Daddy” stood as cable TV’s #1 telecast at 8:30 p.m. in Adults 18-34 (545,000), Women 18-34 (437,000) and Women 18-49 (606,000), and also ranked a dominant #1 in the time period in Viewers 12-34 (720,000) and Females 12-34 (601,000). Furthermore, “Baby Daddy” ranked as Wednesday’s #1 scripted cable TV telecast in Prime in Females 12-34 and was the day’s #2 scripted cable TV telecast in Women 18-34.

 

Summer 2012 to date, “Baby Daddy” is pacing as the #1 new cable comedy in Women 18-34 and Females 12-34, and is cable TV’s #2 comedy in Prime launch to date in the target demos.

 

  • “Baby Daddy” built on its “Melissa & Joey” lead-in across all target demos, including by double-digit percent margins in Adults 18-34 (+11% – 545,000 vs. 490,000), Women 18-34 (+10% – 437,000 vs. 399,000), Adults 18-49 (+12% – 793,000 vs. 709,000) and Women 18-49 (+15% – 606,000 vs. 528,000).

 

  • Launch to date, “Baby Daddy” is tracking as ABC Family’s #1 comedy of all time in Adults 18-34 and Women 18-34, and ranks as cable TV’s #1 show in the half-hour across all target demos: Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

 

  • Week to week, “Baby Daddy” posted impressive gains in target measures, including by 18% in Total Viewers (1.32 million vs. 1.12 million), by 28% in Adults 18-34 (545,000 vs. 425,000), by 17% in Women 18-34 (437,000 vs. 373,000), by 12% in Adults 18-49 (793,000 vs. 707,000), by 29% in Viewers 12-34 (720,000 vs. 560,000) and by 25% in Females 12-34 (601,000 vs. 480,000).

 

  • “Baby Daddy” gains notably based on a full week of viewing, surging to 2.0 million Total Viewers (+47%) and to nearly 1.2 million Adults 18-49 (+46%).
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