Cable News Ratings for Thursday, August 16, 2012

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August 17th, 2012


Live + Same Day Cable News Daily Ratings for Thursday, August 16, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC    1,293        299         598
CNN      301         83         122
MSNBC      571        183         259
CNBC      189         53           97
FBN        63         15           26
HLN      211         85         121
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC    2,690        518       1,123
CNN      417         97         163
MSNBC    1,170        322         557
CNBC      294        118         149
FBN        94         32           45
HLN      319        108         186
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends    1,063        286         584
CNN Early Start/Starting Point      228         94         121
MSNBC Morning Joe      511        202         268
CNBC Squawk Box      115         26           66
HLN Morning Express w/ Meade      319        173         243
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE    1,778        373         760
CNN SITUATION ROOM      387         96         136
MSNBC HARDBALL WITH C. MATTHEWS      845        172         305
CNBC FAST MONEY      242         42         119
HLN EVENING EXPRESS      241         88         119
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER    1,830        314         708
CNN SITUATION ROOM      349        100         120
MSNBC POLITICS NATION      837        165         291
CNBC MAD MONEY      195         39           96
HLN EVENING EXPRESS      130         40           58
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH    1,680        329         666
CNN ERIN BURNETT OUTFRONT      396        148         190
MSNBC HARDBALL WITH C. MATTHEWS      842        209         358
CNBC KUDLOW REPORT      225         47         107
HLN JANE VELEZ-MITCHELL      191         73         110
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    3,346        651       1,360
CNN ANDERSON COOPER 360      452        127         178
MSNBC ED SHOW      938        281         421
CNBC CRIME INC: A DEADLY HIGH      207         70         100
HLN NANCY GRACE      431        112         253
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY    2,525        485       1,096
CNN PIERS MORGAN TONIGHT      469         77         168
MSNBC RACHEL MADDOW SHOW    1,320        370         632
CNBC CRIME INC: WAR CNTRFT GDS      295        119         145
HLN DR. DREW      219         92         128
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA    2,169        410         904
CNN ANDERSON COOPER 360      330         87         143
MSNBC LAST WORD W/ L. ODONNELL    1,253        317         618
CNBC AMERICAN GREED      380        166         203
HLN NANCY GRACE      308        121         178
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    1,435        355         689
CNN ERIN BURNETT OUTFRONT      312         78         102
MSNBC ED SHOW      568        206         283
CNBC MAD MONEY      203         87         123
HLN SHOWBIZ TONIGHT      158         51           76

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Coffee Steve

    It’s getting ugly out there

    *Romney Supporter Spat On by 83-year-old Protester in Wisconsin…

  • Ratboy

    @ Coffee Steve
    Posted August 17, 2012 at 3:45 PM
    It’s getting ugly out there

    *Romney Supporter Spat On by 83-year-old Protester in Wisconsin

    Are you sure it wasnt just drool?? :twisted:

  • Coffee Steve

    Are you sure it wasnt just drool??

    It as ugly man, I mean that old lady (even though shes old was not a Fox viewer, go figure) I mean that old lady threw a honker that was disgusting dude eeeewwwwwwwwwwwwwwwuuuuuuuuuu YUK!

  • Mark

    Weird polls today

    (republican leaning)Rasmussen has Obama up +1 but Gallop has Romney up +2(generally I would expect those numbers reversed)

    All that being said nobody answered my question on the last page. What exactly is Romney’s stance on medicare. From the sound of their new talking points it seems like he is saying they won’t touch it in anyway, which counteracts things he said before that they need to do something to make medicare solvent.

  • Coffee Steve


    Allot of activity in the streets of Israel, and refugees are flooding into Lebanon, and drills are now being done in the towns on a daily basis. It’s close my man, its close.

  • Coffee Steve

    Good Question Mark,

    One difference is the length of time for the cuts, the Romney Plan will stretch it out over a decade, plus you can get vouchers to take an option to keep Medicare or take your option to search and buy your own plan.

    You can read the entire plan, even download the pdf, if you just google the Romney-Ryan medicare plan, just make sure it’s a legit site, I’m on my tiny laptop or I’d get the link, its on my main computer, but the wife is playing farmville and I don;t feel like getting shot :-)

  • Mark

    Coffee Steve

    It’s hard getting an idea on most issues where Romney stands. As I said when he talks he is very vague almost saying he won’t do anything

  • Mark

    Romney may try and claim he isn’t a politician but he sure talks like one basically. lol

  • Coffee Steve

    As I said when he talks he is very vague almost saying he won’t do anything

    He already sounds like the rest of them in Washington :-)

  • C.A.

    Fox News spreading lies around the world again. They were forced to make an on air retraction…


    Fox News Retracts and Corrects False News Statements Regarding Firewalk

    We are grateful that after researching the facts, Fox News made a rare on-air retraction and correction of their previous erroneous news reports that were unfortunately used as a source for so many false stories around the world.

    Here’s what Fox and Friends Steve Doocy said on the air this morning, Aug. 8:

    “During a recent segment concerning a Tony Robbins’ Fire walk experience in San Jose, California, we reported more than two dozen participants were hospitalized with burns. Well a few of the 6,000 received minor burns akin to a sunburn, they received on-site medical attention and continued to participate in the event. None were hospitalized and there were no reported third-degree burns. We understand news reports to the contrary were inaccurate. Now you know.”

    We hope if you know people who have the incorrect information you can point them to these facts or the story in the Huffington Post where the writer also actually checked the facts and clarified that the stories about the firewalk were inaccurate.

    Wishing for you all the best!

    Live with Passion!

    Tony and the RRI Team

  • The Situation Room with Barf Witzer

    CNN needs some turning around stat!

  • Coffee Steve

    Thanks CA we appreciate it :-)

  • Mark


    As much as I like to see FOX fall flat on their face, I’ll give them a free pass on the Tony Robbins walking on fire story.

    1. I seen that story on many other shows(claiming lots of injuries)
    2. I don’t think there was some warped political agenda behind it, it was more the “funny story of the day”

  • Coffee Steve


  • Former CNN Fan

    Yep, Outfront topped the demo big time. Funny thing is, Ashleigh Banfield was fill in host. Burnett only gets good ratings when she has a decent sub. Get the hint CNN.

  • Mark


    The basic point of the article says that Ryan is putting blame on Obama for a GM plant that closed when Bush was in office

  • Coffee Steve

    *Pat Buchanan explains why Democrats abandon civility more than Republicans

    Buchanan :”For Democrats, many Democrats, politics is the be-all and end-all of this life. It’s the most important thing in their lives”

    Buchanan concluded that some activists on the left are so vicious about politics because politics is all they have in their lives.

    Accusations about a lack of civility are nothing new, and they are often flung back and forth between the left and the right. But Buchanan, the author of “Suicide of a Superpower: Will America Survive to 2025?” sees a distinct difference between how the two sides handle it.

    It’s where politics falls in the pecking order of liberals’ life-long priorities, he said, that drives their venom.

    “For Democrats, many Democrats, politics is the be-all and end-all of this life,” Buchanan said. “It’s the most important thing in their lives. And to lose that is to lose salvation, virtually.”

    “If your whole life is built around the political system in this world, etc. — and there’s a real sense of that.”

    Night Everyone, have a great evening

  • Jeff

    Great link Mark!!

    Keep em coming!

  • Mark

    I think the only way to save CNN is to shut down for a month, fire everybody, hire some real journalist like Cooper and Blitzer then come back as CNN2 and spend a month promoting real News.

    I think CNN’s best bet is to try be a down the line news network that reports real news. Try make itself the “credible” network that doesn’t have a politcal agenda. Try make shows that main goal is reporting the news in a serious fashion

    I think CNN lost alot of credibility in the 90s when they started reporting issues like the Bobbitt Case, OJ, etc nonstop for hours everyday

  • Jeff

    @Coffee, ah yes Pat Buchanan, the gold standard of civility. lol!!!

    I can think of many more folks that have abit more credibility than old Republican Conservative Pat.


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