Thursday Final Ratings: 'Saving Hope', 'Rock Center', 'Rookie Blue', 'Big Brother' & 'Time Machine Chefs' all Adjusted Down + Final NFL Preseason Numbers on FOX

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August 17th, 2012


Saving Hope was adjusted down three tenths, Rock Center and Rookie Blue were adjusted down two tenths and Big Brother and Time Machine Chefs were adjusted down a single tenth among adults 18-49 versus the preliminary Thursday broadcast ratings. The Final numbers for FOX's NFL Preseason Football coverage is also below. The large volume of adjustments to CBS and NBC programming is likely due to a large volume of local market football pre-emptions.

Final broadcast primetime ratings for Thursday, August 16, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS The Big Bang Theory  -R 2.1 8 8.030
FOX NFL Preseason Football -Live 1.7 6 4.750
ABC Wipeout 1.6 6 5.220
NBC The Office -R 0.7 2 2.400
CW Oh Sit 0.3 1 0.850
8:30PM CBS Two and a Half Men -R 1.8 6 6.650
NBC Parks and Recreation -R 0.7 2 1.900
9:00PM CBS Big Brother -Live 2.2 7 6.130
ABC Time Machine Chefs -P 1.1 3 3.170
NBC Saving Hope 0.6 2 3.300
CW The Next -P 0.3 1 0.840
10:00 PM ABC Rookie Blue 1.1 3 4.790
NBC Rock Center with Brian Williams 1.0 4 4.200
CBS Person of Interest -R 1.0 3 4.710

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

  • Marsinvestigations1

    There’s no presence and the network plays it safe. That’s why CW fails. TheWB took risks. Buffy, Felicity, Dawsons Creek. Those were spearheaded by up and coming talent that broke the mold for the typical programming at the time. Teens and young adults had this network aimed directly at them. It was a formula that worked then. Now there’s so much competition from cable and the other nets aiming younger the CW just seems stale by comparison. Their shows look like pale imitations of far greater ones people can view on Netflix, Hulu, DVD or other channels.

    Looking at the pilots ordered there seems to be no plan to break their mold this year. More generic “pretty” faces and recycled formulas instead of trying to come up with the next big thing. Every season the same junk.

  • D


    Then why ABC Family and MTV work since both aim at similar CW demos.

  • http://tvbythenumbers.com Bill Gorman

    “Then why ABC Family and MTV work since both aim at similar CW demos.”

    Hmmm, maybe because more people choose to watch their shows than the ones on the CW?

    Why is this confusing to people?

  • http://tvbythenumbers.com Bill Gorman

    “Cleveland, Milwaukee and Green Bay markets make up 3% of households. “

    Our data is 5 years old, but my guess is the % of the total US market for each DMA is still pretty good.

    Cleveland 1.3%
    Milwaukee 0.8%
    Green Bay 0.4%
    Total 2.5%

    Pretty good estimate!

    “Next, let’s assume your estimation that the Cleveland, Milwaukee and Green Bay markets make up 3% of households. That would mean that if the NFL game in those markets achieved a 10 share in 18-49, the overall national rating would be ~0.3.

    There’s the downward adjustment!

    Is a 10 share locally for an NFL preseason game unrealistic? I don’t think so. Especially considering that it’s possible those markets make up more than 3% of households, that the actual downward adjustment was closer to 0.2 (but rounded up), and that there may have been factors in other markets that contributed to a downward adjustment.”

    The local rating in Milwaukee and Green Bay could have been much higher. We see local market NFL ratings during the season and those two markets, along with Pittsburg and New Orleans typically have crazy high local ratings.

  • Oliver

    For what it’s worth, the Nielsen DMA ranks are published publicly online. You’re right to assume no significant changes, though.

  • Ultima


    I could have done without the condescension. On the other hand, you could have done without the presumption that the numbers were wrong or the Nielsen bashing and simply asked a question instead.

  • Hefty

    Shelley obviously never seen NFL ratings before, outside of the Olympics nobody turns the needle in every market like the NFL does.

    Both Milwaukee and Cleveland plus all of the other affiliates combined airing the Browns-Packers game can makeup for 2-3 million viewers watching that game alone.

  • GetMilk

    WOW! What a big tumble for Saving Hope. Yesterday’s episode was kind of boring though…


    TBBT repeats with better numbers than NCIS… Can TBBT have more than 16 million viewers next season?

  • Verbatum

    CBS is about to destroy everything in sight this season on Thursdays.

    Their Thursday lineup is stacked from top to bottom from BBT to Elementary.

    BTW, if you want to watch the better version of Two and a Half Men watch Anger Management Sheen is way funnier in that show.

  • http://tvbythenumbers.com Bill Gorman

    “CBS is about to destroy everything in sight this season on Thursdays.”

    Probably not the entire night through football season. Unlike previous seasons that had NFL games on 8 Thursdays, this season there will be a Thursday night game every week of the season* and with the increased penetration of NFLN, those games will likely top many Thursdays.

    *Edit: Except week 1, when it’s on Wednesday. That game is on NBC, as is the Thanksgiving night game. All the others are on NFLN.

  • Austin Lauran

    Would it be possible for The Big Bang Theory to get nearly 27 million viewers and a 10.7 in the 18-49 demo for its season 6 premiere? Two and a Half Men’s season 9 premiere got high ratings last year. It proved that it didn’t need the Super Bowl as a lead-in just to get a 10.7 in the 18-49 demo and over 25 million viewers.

    Nowadays, it’s rare to see scripted shows on the big 4 networks get the same ratings that a CBS, Fox, or NBC show usually gets when it’s on after the Super Bowl. If so many people like The Big Bang Theory, why didn’t it get a 10.7 in the 18-49 demo and nearly 27 million viewers for its season 5 premiere last year? Does anybody think that can happen this year?

  • Jon23812

    @Austin, I think the reason a lot of people saw the season 9 premiere of Two and a Half Men was because it had a new actor, and everyone (including people who don’t watch the show on a regular basis) tuned in to see how it would be. The ratings went back to normal after two episodes.

  • Peanut

    @GetMilk SAVING HOPE didn’t tumble. Maybe from its initial artificially inflated highs from the football game, but even adjusted the episode was one of the strongest in awhile overall ratings wise. The show is also still performing excellently in Canada (#1 show, network highs, beating Big Brother), which doesn’t say anything much about the show’s potential future on NBC other than it’s obvious the show does have an appeal and can attract viewers–loyal viewers–if the show is treated well. Unfortunately, NBC has literally done nothing to promote the show for months.

    And, personally, I thought the recent episode was really compelling. It picked up a cliffhanger of one of the main character’s possible death, raised tantalizing new questions about his condition, had flashbacks to the main characters’ first meetings, and had some great suspense with regards to the character, Bea’s, condition and the spiritual aspect of one of the other patient’s condition. It was really quite good, as far as I’m concerned.

  • thesnowleopard

    It’s kind of sad to see these reality shows on CW getting the same demos as repeats. I wonder if the point with programming like “Oh, Sit!” is not to get brilliant ratings in the summer, but to keep the ratings up during the late-summer slump and bring in a few new viewers for the fall, spread awareness about the fall shows before they come on, that sort of thing.

    There has been a slight uptick over the summer among some of the repeats, rather than the usual decline, so maybe that strategy is working.

  • Stan T


    I totally agree…Anger Management with Charlie Sheen is way better than Two and a Half Men without Charlie. I also noticed that almost a million and a half viewers that sat through a rerun of The Big Bang Theory agree, because soon as Big Bang ended, they changed the channel.

  • jessica

    @ Daniel,
    Most Canadian shows made these days that are not on CBC are made with the intent to sell them to other markets. As for Rookie Blue’s US ratings being a factor in its survival the answer would be an affirmative. The more expensive a show is to make the more its survival is going to depend on international sales and success in those markets to secure sales for future seasons. That is what killed Combat Hospital. It was a hit in Canada but being a proven failure in the US made selling it elsewhere nearly impossible. With all of its CGI it was too expensive to produce without the additional revenue streams. Noone has ever said Rookie Blue is anywhere near as expensive as Combat Hospital. My guess is that Rookie Blue could survive a season or two if ABC decided to back out, so long as NBCU was still interested in the show for most of the rest of the world.

    Almost every station in Canada is an O&O and each network has a part in making their own original series with some indie production companies. There is no making a show and selling it to your competition with a 10% mark-up and letting them worry about the ratings.

    I don’t know of any other markets that Saving Hope has been sold to and it is a bit surprising that Bell Media would be willing to go it alone on a 2nd season of Saving Hope. Maybe they have some deals in the works that are conditional on there being multiple seasons. Just a guess.

  • glover

    I wish they don’t cancel The Next, this show is more funny than American Idol, The Voice and X-Factor. I hope it go up in the next weeks.

  • MJDB

    Thursday Final Averages

    Million Viewers = 4.06 Million Viewers
    18-49 Demo Average = 1.1 Average

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