TV Ratings Thursday: FOX Wins 18-49 Crowd With NFL Preseason Football, 'Big Brother' Hits New High, 'Oh Sit' Falls + Premiere Numbers for 'The Next'

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August 17th, 2012


Adults 18-49: Rating/Share 1.9/6 1.8/6 1.4/4 1.3/4 1.0/3 0.3/1
Adults 18-34: Rating/Share 1.6/6 1.2/4 0.9/3 1.3/5 0.7/3 0.3/1
Total Viewers (million)  5.191 6.248 4.639 3.406 4.164 0.881

Due to the nature of live sports programming the ratings for FOX (NFL Preseason Football) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: NBC carried local NFL Pre-Season football in Cleveland and Milwaukee, CBS carried the NFL in Columbus and Dayton, so these numbers may be inflated due to local pre-emptions

FOX was the number one network among adults 18-49, but CBS won with total viewers.

On NBC, Saving Hope earned a 0.9, up 50% from its last original, which aired three weeks ago. Rock Center With Brian Williams earned a 1.2, up 50% from its last original from three weeks ago.

On CBS, Big Brother earned a 2.3 among adults 18-49,up half a ratings point from last week's 1.8, and a new season high for Thursday.

On ABC, the Time Machine Chefs special earned a 1.2 among adults 18-49. A new episode of Wipeout at 8PM earned a 1.6 adults 18-49 rating, from last week's 1.2. Rookie Blue garnered a 1.3 adults 18-49 rating up two tenths from its last original, which earned a 1.1 rating.

On FOX, NFL Preseason Football earned a 1.9 18-49 rating

On The CW, Oh Sit! earned a 0.3, down two tenths from its premiere yesterday, which earned a 0.5 rating. The Next premiered to a 0.3 18-49 rating.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, August 16, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS The Big Bang Theory  -R 2.1 8 8.086
FOX NFL Preseason Football -Live 1.9 6 5.191
ABC Wipeout 1.6 6 5.465
NBC The Office -R 1.0 4 3.402
CW Oh Sit 0.3 1 0.911
8:30PM CBS Two and a Half Men -R 1.9 6 6.847
NBC Parks and Recreation -R 1.0 3 2.928
9:00PM CBS Big Brother -Live 2.3 7 6.310
ABC Time Machine Chefs -Special 1.2 3 3.461
NBC Saving Hope 0.9 3 4.175
CW The Next -P 0.3 1 0.850
10:00 PM ABC Rookie Blue 1.3 4 4.992
NBC Rock Center with Brian Williams 1.2 4 5.152
CBS Person of Interest -R 1.1 3 4.967

via Press Note:

In Late-Night Metered Markets Thursday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.4/4. 
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.5/2; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1 with an encore).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Dan T

    Time Machine Chefs is not a new series, its a one-time special.

  • Sid

    Wow! And here I thought Tge Next would’ve premiered higher than Oh Sit. Poor CW.

  • Jared

    Wow..THE NEXT didn’t do nearly as good as I thought it would.

  • daniel

    wow the next premiere just with a 0.3 ? with all the promotion and joe jonas?

  • John

    Yikes at The Next and Oh Sit’s numbers. Thought yesterday’s OS numbers were a good sign.

  • Ryan

    Wouldn’t a 1.2 be up 100% from a 0.6? (Rock Center)

  • Aerilyn

    I really thought The Next would have premiered higher than Oh Sit! did yesterday as well.

    Oh well, it was fun while it lasted, CW.

  • I luv nickelodeon

    I’m pretty bummed that “The Next” did that bad, cuz i actually liked it alot.. In my opinion i thought it was better than “The Voice.” I hope it increase next thursday.

  • John A

    LOL CW down again. I do feel sorry for the network but its also funny.

  • Mon

    Wow a REPEAT of TBBT tops the night! The Office did good I guess vs the 0.6s it got few weeks ago. However, I want Michael Scott back. He’s easily the funniest man on TV.

  • jake

    In the table Saving Hope appears with a 1.0…
    Is that right?

  • John A

    Shouldve just aired TVD for 2 hours CW.

  • Ron

    Looks like 2 1/2 men moving to Thursday was a smart move by CBS. It should have no problem retaining 80% of BBT’s lead in and help POI and Elementary.

  • silvit

    Wasn’t on NBC football too?

  • rob60990

    NBC’s ratings look a bit high. Any pre-emptions last night?

    ABC put absolutely no promotion into Time Machine Chefs so not surprised.

  • Chris

    Besides the aformented preseason contest on FOX, there was just one other preseason game last night:

    Cleveland @ Green Bay – 8:00 PM ET

    Browns broadcast:
    (Jim Donovan, Bernie Kosar)
    WKYC 3 (NBC; Cleveland)
    WBNS 10 (CBS; Columbus)
    WYTV 33 (ABC; Youngstown)
    WHIO 7 (CBS; Dayton)

    Packers broadcast:
    (Kevin Harlan, Rich Gannon)
    WGBA 26 (NBC; Green Bay)
    WTMJ 4 (NBC; Milwaukee)
    WKOW 27 (ABC; Madison)
    WXOW 19 (ABC; La Crosse WI)
    WQOW 18 (ABC; Eau Claire WI)
    WAOW 9 (ABC; Wausau WI)
    WLUC 6 (NBC; Marquette MI)
    KQDS 21 (FOX; Duluth MN)
    KGCW 26 (CW; Davenport IA)
    KCWI 23 (CW; Des Moines)
    KMTV 3 (CBS; Omaha)

    Both teams are from small markets, so it’s unlikely there will be any significant down adjustments (maybe a tenth at most). Although the FOX station in Duluth did not air the Bengals-Falcons game at all and did not move it to another station in the market.

  • http://tvbythenumbers.com Bill Gorman

    “Wasn’t on NBC football too?”

    Not nationally, although there will on many nights have been pre-season football in some local markets. That’s pretty typical during the preseason.

    It’s so random and down in the weeds that it’s not worth our time to point out the individual markets every single day, and it all gets factored out in the final ratings later in the day, but if you’re interested the into can be found here:


    Edit: I see that Chris beat me to it with the entire list for last night.

  • ToXiX

    The Big Bang Theory & Two And A Half Men are monsters even in repeats.

    Monday is weaker than ever based off of recent encore ratings and Mike & Molly looks to be the strongest. But everything will be up in Fall.

  • glover

    “The Next” had a lot of potential, but clearly wasn’t gonna work on a summer season where everything is below 0.4 on the network. If they had given a short season to “Beauty and the Beast” and replaced it with “The Next” on the mid season, the CW could have another two hits.

  • The End

    Saving Hopes numbers, if true are the highest the show has ever reached, even higher than the first episode.

    You don’t see that happening often.

    Pilot aka Episode 1: 3.12 mill
    Episode 8: 2.86 mill
    Episode 9: 4.17 mill


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