TV Ratings Thursday: FOX Wins 18-49 Crowd With NFL Preseason Football, 'Big Brother' Hits New High, 'Oh Sit' Falls + Premiere Numbers for 'The Next'

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August 17th, 2012


Adults 18-49: Rating/Share 1.9/6 1.8/6 1.4/4 1.3/4 1.0/3 0.3/1
Adults 18-34: Rating/Share 1.6/6 1.2/4 0.9/3 1.3/5 0.7/3 0.3/1
Total Viewers (million)  5.191 6.248 4.639 3.406 4.164 0.881

Due to the nature of live sports programming the ratings for FOX (NFL Preseason Football) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: NBC carried local NFL Pre-Season football in Cleveland and Milwaukee, CBS carried the NFL in Columbus and Dayton, so these numbers may be inflated due to local pre-emptions

FOX was the number one network among adults 18-49, but CBS won with total viewers.

On NBC, Saving Hope earned a 0.9, up 50% from its last original, which aired three weeks ago. Rock Center With Brian Williams earned a 1.2, up 50% from its last original from three weeks ago.

On CBS, Big Brother earned a 2.3 among adults 18-49,up half a ratings point from last week's 1.8, and a new season high for Thursday.

On ABC, the Time Machine Chefs special earned a 1.2 among adults 18-49. A new episode of Wipeout at 8PM earned a 1.6 adults 18-49 rating, from last week's 1.2. Rookie Blue garnered a 1.3 adults 18-49 rating up two tenths from its last original, which earned a 1.1 rating.

On FOX, NFL Preseason Football earned a 1.9 18-49 rating

On The CW, Oh Sit! earned a 0.3, down two tenths from its premiere yesterday, which earned a 0.5 rating. The Next premiered to a 0.3 18-49 rating.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, August 16, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS The Big Bang Theory  -R 2.1 8 8.086
FOX NFL Preseason Football -Live 1.9 6 5.191
ABC Wipeout 1.6 6 5.465
NBC The Office -R 1.0 4 3.402
CW Oh Sit 0.3 1 0.911
8:30PM CBS Two and a Half Men -R 1.9 6 6.847
NBC Parks and Recreation -R 1.0 3 2.928
9:00PM CBS Big Brother -Live 2.3 7 6.310
ABC Time Machine Chefs -Special 1.2 3 3.461
NBC Saving Hope 0.9 3 4.175
CW The Next -P 0.3 1 0.850
10:00 PM ABC Rookie Blue 1.3 4 4.992
NBC Rock Center with Brian Williams 1.2 4 5.152
CBS Person of Interest -R 1.1 3 4.967

via Press Note:

In Late-Night Metered Markets Thursday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.4/4. 
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.5/2; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1 with an encore).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • cc

    A repeat of TBBT beats football, and like someone else said wins the night.

    Browns/GB may be considered small market, but I’d put those fanbases up against any “big” market bandwagon team anyday.

  • RyanCanada

    Im really surprised Saving Hope jumped like that, seems a little high tho… im sure it will be adjusted down, but last nights Rookie Blue was by far the best episode of the entire series, wow just blown away, it was so damn sad.

  • Charlie Sheen

    Yep Cleveland Browns and Green Bay Packers in the Milwaukee market were on NBC. I’m wondering how much Rock Center will drop after Finals are released.

    Football did better than I expected on FOX as the Falcons and Bengals as a matchup wouldn’t look too good as a national matchup.

    BBT’s repeat numbers are so sick!

    With the Olympics over I finally got a chance to get back into Rookie Blue and I’m mad I missed three great episodes in a row where one of the characters had died. Good increase off of that embarrassing lead-in. ABC’s unscripted summer programs are some of the worst on television.

    I expected way better for The CW but at least their trying.

  • D

    I’m so sad. The CW just can’t catch a break. The Next is awesome and with stars like Nelly, Joe or even Gloria, I believed the show would hit at least a 1.0 rating. It sucks!

  • Remote Patrolled

    How can anyone be surprised by the numbers for The Next…?

    No-ones crying out for another music competition show, Estefan and Rich mean nothing to The CW audience and it premiered in August.

    Just an insane greenlight in the first place!

  • Verbatum

    LA Complex, Oh Sit!, and Next all prove that shows that would score high on other networks won’t score well on The CW because this is a network with a limited reach for viewers.

  • s0303

    @ mon…a repeat of tbbt did not top the night…that was big brother :)

  • Kissan

    I think TBBT won the night with viewers while BB won the night with demo. Demo counts and viewers don’t so really BB won the night. But if it’s adjusted down some and TBBT isn’t than TBBT won the night.

  • K

    TBBT, who really cares?

  • Tony JJ

    WOW! I was sure that The Next would’ve beat the premiere of OH SIT!, but wow. I watched it last night and actually liked it. Way better than Duets, I couldn’t even make it through the premiere of that show. Maybe The Next will catch on and it will be up next week? I’m just shocked.

  • Kaylie

    Wooow! Im pretty disappointed at The Next. I enjoyed it alot. It was really enjoyable and funny. The Next should put it in the mid season after The Vampire Diaries, not during the summer. Oh Sit! is just a summer show.

  • Freyja

    I knew The Next would flop LOL

    However; I thought Oh Sit would flop as well, glad to see it did better… ;)

  • Kaylie

    If the numbers are like this for the live shows of The Next, The CW should just can it.

  • Dennis

    NBC’s comedies repeated well…
    Saving Hope hit a season high aswell…It’s already been renewed in Canada so I’m sure nbc will air it next summer

  • Michael

    Poor CW… It’s like flop, after flop, after flop, this entire summer! I commend Mark Pedowitz for trying (he really is) but nothing seems to be working with the audience.

  • Dennis


    Yup CW is still a FLOP.

    I predict this season: The Carrie Diaries, Cult(Obviously), Beauty & the Beast, Emily Owns MD will all get cancelled

  • Sally

    @Nico: I agree with you about the CW’s promotional problems. Looking at “Saving Hope” on NBC, however, it is shocking how little the network promotes the show. It stopped airing ads of any kind over a month ago, didn’t advertise once during the Olympics, and doesn’t even bother to preview the next episode after the recent one ends. It’s not being promoted at all in the US. NBC is essentially giving “Saving Hope” worse than CW treatment.

  • Shelly

    Question from a newbie who hasn’t posted much, but has been following the ratings this summer. I agree the NBC numbers look high (possibly double what those shows were receiving earlier in the summer?) and could be inflated by football. But at the same time, Cleveland and Milwaukee aren’t really big DMAs, so shouldn’t any gains there be offset by normal ratings in the 200+ DMAs where the football game didn’t air? And if the final numbers drop back down to where they were earlier in the summer, would that imply that Cleveland and Milwaukee are possibly overrepresented in the Nielsen sample? I might be completely off and thinking about this all wrong. I find this stuff fascinating, though, and just trying to better understand how to interpret the results. Also, I’ve spent most of my career analyzing data, but not TV ratings, and based on my own experience, two data sources shouldn’t have that much of an impact on the entire results. Then again, Nielsen is probably a completely different animal.

  • The CW DOES NOT Promote well

    The main problem for The CW is PROMOTION ! The ads and trailers are horrible and boring ! I have no sympathy for The CW anymore.

    The should just relaunch The WB Television Network.

  • Sally

    @Nico: I understand what you’re saying. My point, though, is that whatever advantages “Saving Hope” may have by being on NBC are canceled out by the fact that it doesn’t even get CW level promotion.

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