TV Ratings Thursday: FOX Wins 18-49 Crowd With NFL Preseason Football, 'Big Brother' Hits New High, 'Oh Sit' Falls + Premiere Numbers for 'The Next'

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August 17th, 2012


Adults 18-49: Rating/Share 1.9/6 1.8/6 1.4/4 1.3/4 1.0/3 0.3/1
Adults 18-34: Rating/Share 1.6/6 1.2/4 0.9/3 1.3/5 0.7/3 0.3/1
Total Viewers (million)  5.191 6.248 4.639 3.406 4.164 0.881

Due to the nature of live sports programming the ratings for FOX (NFL Preseason Football) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: NBC carried local NFL Pre-Season football in Cleveland and Milwaukee, CBS carried the NFL in Columbus and Dayton, so these numbers may be inflated due to local pre-emptions

FOX was the number one network among adults 18-49, but CBS won with total viewers.

On NBC, Saving Hope earned a 0.9, up 50% from its last original, which aired three weeks ago. Rock Center With Brian Williams earned a 1.2, up 50% from its last original from three weeks ago.

On CBS, Big Brother earned a 2.3 among adults 18-49,up half a ratings point from last week's 1.8, and a new season high for Thursday.

On ABC, the Time Machine Chefs special earned a 1.2 among adults 18-49. A new episode of Wipeout at 8PM earned a 1.6 adults 18-49 rating, from last week's 1.2. Rookie Blue garnered a 1.3 adults 18-49 rating up two tenths from its last original, which earned a 1.1 rating.

On FOX, NFL Preseason Football earned a 1.9 18-49 rating

On The CW, Oh Sit! earned a 0.3, down two tenths from its premiere yesterday, which earned a 0.5 rating. The Next premiered to a 0.3 18-49 rating.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, August 16, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS The Big Bang Theory  -R 2.1 8 8.086
FOX NFL Preseason Football -Live 1.9 6 5.191
ABC Wipeout 1.6 6 5.465
NBC The Office -R 1.0 4 3.402
CW Oh Sit 0.3 1 0.911
8:30PM CBS Two and a Half Men -R 1.9 6 6.847
NBC Parks and Recreation -R 1.0 3 2.928
9:00PM CBS Big Brother -Live 2.3 7 6.310
ABC Time Machine Chefs -Special 1.2 3 3.461
NBC Saving Hope 0.9 3 4.175
CW The Next -P 0.3 1 0.850
10:00 PM ABC Rookie Blue 1.3 4 4.992
NBC Rock Center with Brian Williams 1.2 4 5.152
CBS Person of Interest -R 1.1 3 4.967

via Press Note:

In Late-Night Metered Markets Thursday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.4/4. 
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.5/2; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1 with an encore).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • http://tvbythenumbers.com Bill Gorman

    “Question from a newbie who hasn’t posted much, but has been following the ratings this summer. I agree the NBC numbers look high (possibly double what those shows were receiving earlier in the summer?) and could be inflated by football. But at the same time, Cleveland and Milwaukee aren’t really big DMAs, so shouldn’t any gains there be offset by normal ratings in the 200+ DMAs where the football game didn’t air? And if the final numbers drop back down to where they were earlier in the summer, would that imply that Cleveland and Milwaukee are possibly overrepresented in the Nielsen sample? I might be completely off and thinking about this all wrong. I find this stuff fascinating, though, and just trying to better understand how to interpret the results. Also, I’ve spent most of my career analyzing data, but not TV ratings, and based on my own experience, two data sources shouldn’t have that much of an impact on the entire results. Then again, Nielsen is probably a completely different animal.”

    Shelly, you’re correct, those markets are small and the adjustments in the final ratings are not *likely* to be affected by adjustments for football, but it’s all a matter of rounding. If the rounded to a tenth ratings above were close to a rounding point then the changes because of local sports pre-emption could cause an adjustment.

  • Verbatum

    @ Dennis

    You’re dumb, those comedies were lifted by NFL Preseason action.

  • Verbatum

    The CW’s reputation is really bad I think Mark Pedowitz needs to change the name of the network and rebrand it. He also needs to extend the reach for viewers by putting it in more households.

  • Hefty

    I heard somewhere that The CW is in less households than the major cable networks like ESPN, TNT, USA, ABC Family, you know the works. If that’s true that clearly explains why The CW bottoms out so hard in the ratings more than promotion. The CW promotes their fall offerings pretty hard where I live so I don’t think that’s the main problem. It’s the households like Verbatum was talking about.

  • Oliver

    NBC seems to have got a big post-Olympic bump, assuming they don’t fall majorly in finals.

    The CW crashes back down to Earth.

  • martin

    Saving Hope? nothing extraordinary because all programs have earned ratings! S.H. was boring and ugly.

  • Michael

    Nico, I can’t speak for everyone, but where I live LA Complex was promoted really well. Especially, during season 1. They even had advertisement across billboards and buses!

  • Mel Gabi

    Too bad for Saving Hope that the Packers made its numbers look bigger than what it was.

  • Jared

    The CWs reputation in my opinion is what hurts the network the most. Viewers won’t even give there shows a chance because of what they “think” it might be. And the teen or young demo the network is going for doesn’t even wanna watch shows on the network. That’s a huge problem and I doubt the CW will ever really find the “hit” there looking for no matter how good a show might be.

  • Mel Gabi

    @ Jared

    You’re right along with a few other people on here pointing out the household problem also. I think the reason why LAC is struggling is because of the network its on. The reputation is really bad on this network and they really do need to disguise it with a new name.

  • Fred

    Poor CW, can’t even manage decent numbers with a singing contest? The Next makes ABC’s Duets and NBC’s Sing Off look like hits. And thats not easy.

  • Jess

    does any US network show the paralympics when they start? How do they normally do? Couldn’t the CW show them

  • http://tvbythenumbers.com Bill Gorman

    “I heard somewhere that The CW is in less households than the major cable networks like ESPN, TNT, USA, ABC Family, you know the works. If that’s true that clearly explains why The CW bottoms out so hard in the ratings more than promotion. The CW promotes their fall offerings pretty hard where I live so I don’t think that’s the main problem. It’s the households like Verbatum was talking about.”

    You may have “heard” that, but you “heard” wrong.

    Of the 115 million US TV households, the big 4 (Fox, NBC, CBS, ABC) are available in substantially all of them. The CW is available in nearly all of them. I think the last time I asked it was 90%+ of the total US TV HHs, so at most they’re at a 10% “disadvantage” to the big 4.

    And even the most available cable networks (TNT, TBS) are in about 100 million households, so the CW is in no way “disadvantaged” towards them.

    As others may note, Fan Excuse Bingo is for networks too, not just individual shows!

  • Michael

    I’m glad a lot of people tuned in to watch Wil get evicted! :D Bye traitor!

    Don’t let the door hit you on the way out.

  • Jon23812

    I knew The Next wouldn’t do too well. We have too many singing competition shows. If CW wants a competition show, they should do something a little different.

    Oh Sit! is a different type of game show, which is why it did well yesterday.

  • Ultima

    does any US network show the paralympics when they start?

    They’re available online and NBCSN will have some highlight shows available.

    How do they normally do?

    They don’t. This is the first time they’ll be on TV at all in the U.S.

  • Ultima

    How much would The CW have to fall before closing its doors?? I’m not wishing that at all, but I’m worried about the shows I watch

    The CW’s contract with its affiliates lasts for another four years. It’s currently profitable (or close enough) on the production side that CBS and Warner Bros. will keep it going for now.

    In my opinion, the network (at least in its current form) will cease to exist at that point. It’s possible that they could turn things around, but I wouldn’t hold my breath. They would need a significant improvement over a short period of time and to be able to show stability; I just don’t think it’s reasonable to expect that will happen.

  • Michael

    “Why can’t God come down and finish The CW?”

    Lol, Susan it’s not that serious…..

  • Warner

    I think they should just relaunch The WB television network .

  • Nadine

    Are the Thursday cable ratings delayed?

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