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TV Ratings Thursday: FOX Wins 18-49 Crowd With NFL Preseason Football, 'Big Brother' Hits New High, 'Oh Sit' Falls + Premiere Numbers for 'The Next'

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August 17th, 2012

 

Scoreboard FOX CBS ABC UNI NBC CW
Adults 18-49: rating/Share 1.9/6 1.8/6 1.4/4 1.3/4 1.0/3 0.3/1
Adults 18-34: Rating/Share 1.6/6 1.2/4 0.9/3 1.3/5 0.7/3 0.3/1
Total Viewers (million)  5.191 6.248 4.639 3.406 4.164 0.881

Due to the nature of live sports programming the ratings for FOX (NFL Preseason Football) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: NBC carried local NFL Pre-Season football in Cleveland and Milwaukee, CBS carried the NFL in Columbus and Dayton, so these numbers may be inflated due to local pre-emptions

FOX was the number one network among adults 18-49, but CBS won with total viewers.

On NBC, Saving Hope earned a 0.9, up 50% from its last original, which aired three weeks ago. Rock Center With Brian Williams earned a 1.2, up 50% from its last original from three weeks ago.

On CBS, Big Brother earned a 2.3 among adults 18-49,up half a ratings point from last week's 1.8, and a new season high for Thursday.

On ABC, the Time Machine Chefs special earned a 1.2 among adults 18-49. A new episode of Wipeout at 8PM earned a 1.6 adults 18-49 rating, from last week's 1.2. Rookie Blue garnered a 1.3 adults 18-49 rating up two tenths from its last original, which earned a 1.1 rating.

On FOX, NFL Preseason Football earned a 1.9 18-49 rating

On The CW, Oh Sit! earned a 0.3, down two tenths from its premiere yesterday, which earned a 0.5 rating. The Next premiered to a 0.3 18-49 rating.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, August 16, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS The Big Bang Theory  -R 2.1 8 8.086
FOX NFL Preseason Football -Live 1.9 6 5.191
ABC Wipeout 1.6 6 5.465
NBC The Office -R 1.0 4 3.402
CW Oh Sit 0.3 1 0.911
tvbythenumbers.com
8:30PM CBS Two and a Half Men -R 1.9 6 6.847
NBC Parks and Recreation -R 1.0 3 2.928
tvbythenumbers.com
9:00PM CBS Big Brother -Live 2.3 7 6.310
ABC Time Machine Chefs -Special 1.2 3 3.461
NBC Saving Hope 0.9 3 4.175
CW The Next -P 0.3 1 0.850
tvbythenumbers.com
10:00 PM ABC Rookie Blue 1.3 4 4.992
NBC Rock Center with Brian Williams 1.2 4 5.152
CBS Person Of Interest -R 1.1 3 4.967

via Press Note:

In Late-Night Metered Markets Thursday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.4/4. 
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.5/2; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 with an encore).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1 with an encore).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • Julie

    @Susan,

    Nope won’t happen, cuz they’ve got God as a character on one of their shows. ;)

  • wendy

    @Susan,

    LMFAO!

  • Ash

    CW seems to create such a big buzz and download spree on the internet, but has the worst ratings ever. I don’t understand.

  • http://tvbythenumbers.com Bill Gorman

    “@Bill Gorman,

    Then why the hell doess The CW have such weak numbers? I don’t believe they are really that bad at promoting their shows. There must be something else taking their shine. Right?”

    The simple answer of CW shows having a limited appeal compared to (a) your expectations, (b) the competition, (c) whatever not good enough for you?

    I’m an Occam’s Razor kind of guy myself.

  • http://tvbythenumbers.com Bill Gorman

    “The CW’s contract with its affiliates lasts for another four years. It’s currently profitable (or close enough) on the production side that CBS and Warner Bros. will keep it going for now.

    In my opinion, the network (at least in its current form) will cease to exist at that point. It’s possible that they could turn things around, but I wouldn’t hold my breath. They would need a significant improvement over a short period of time and to be able to show stability; I just don’t think it’s reasonable to expect that will happen.”

    That tallys with my knowledge about both the current situation and the affiliate agreements.

    As to what will happen when those affiliate agreements expire in 2016, anybody’s guess is as good as mine. Certainly existing CW affiliates will evaluate their options as independents vs. remaining as CW affiliates.

  • marta

    Final rating Saving Hope :adjusted down to 3,3 viewers and a demo 0,6 .

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