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TV Ratings Friday: Preseason Football Leads FOX to Another 18-49 Win, '20/20' Leads 'Dateline' Newsmagazine

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August 18th, 2012

Scoreboard FOX ABC NBC CBS CW
Adults 18-49: Rating/Share 1.6/6 1.4/5 0.9/3 0.7/3 0.4/1
Total Viewers (million) 4.90 5.23 3.83 4.16 1.16

 Due to the nature of live sports programming the ratings for FOX (NFL Preseason Football) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

FOX won the night with adults 18-49, but ABC led with total viewers.

Pre-season NFL football aired on other networks in several markets, so expect adjustments to the numbers when the final ratings are released on Monday.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Overnight broadcast primetime ratings for Friday, August 17, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX NFL Football Preseason 1.4 6 4.83
ABC Shark Tank -R 1.1 4 4.31
NBC America's Got Talent -R 0.9 4 3.92
CBS Teachers Rock -S 0.6 3 3.51
CW Nikita -R 0.4 2 1.31
tvbythenumbers.com
8:30 PM FOX NFL Football Preseason 1.6 6 5.03
ABC Shark Tank -R 1.2 5 4.76
NBC America's Got Talent -R 0.9 3 3.75
CBS Teachers Rock -S 0.6 2 3.13
CW Nikita -R 0.4 2 1.31
9:00PM FOX NFL Football Preseason 1.6 6 4.96
ABC 20/20 1.5 5 5.70
NBC Grimm -R 0.6 2 2.58
CBS CSI: NY -R 0.6 2 4.01
CW Nikita -R 0.4 1 1.06
9:30 PM FOX NFL Football Preseason 1.6 6 4.78
ABC 20/20 1.5 5 5.77
CBS CSI: NY -R 0.8 3 4.55
NBC Grimm -R 0.7 2 2.51
CW Nikita -R 0.4 1 1.09
10:00 PM ABC 20/20 1.6 5 5.72
NBC Dateline 1.2 4 4.61
FOX NFL Football Preseason 1.1 4 5.13
CBS Blue Bloods-R 0.8 3 4.81
10:30 PM ABC 20/20 1.4 5 5.28
FOX NFL Football Preseason 1.4 5 4.38
NBC Dateline 1.3 4 5.60
CBS Blue Bloods-R 0.8 3 4.97

Friday's Ratings Via TV Media Insights

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In late-night metered-market households Friday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.5/4 with an encore.

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3; "Late Show," 0.5/2 with an encore; "Nightline," 0.8/4; and "Jimmy Kimmel Live," 0.5/2 with an encore.

  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49) topped "Late Late Show" (0.3/2 with an encore).

  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

 

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • The End

    Ah looks like the CW wars are brewing, guess I should prepare myself to skip from pages 1 to 20 before commenting, avoiding the arguements when the original episodes begin to air.

  • Networkman

    Nikita repeats well. Also we must consider that it airs on Friday night. So this is even more justification why the renewal of this show was a great decision by CW. I hope it will garner a new audience from those viewers who watch ANTM. Nikita is a quality show that should at least complete a total of 5 seasons before its finish.

    Also I found it quite odd that NBC didn’t air repeats of Whitney and Community before Grimm as well. I watched Grimm and just could not get into it.

  • John A

    I see Nikita starting at a 0.5 for a few weeks. By season end it be getting 0.3. Even so it probably get a 4th season for syndication. But if CW somehow climb in ratings on other night it might be axed next season.

  • Whitewalkers

    John A what are you even talking about. So you think Nikita will get 0.0 for its repeats then if it only get 0.3 for a regular. Of course Nikita will not only get 0.3 by season end. You are beyond ridiculous to even say that.
    Even this site said that a season 4 is practically a guarantee and it will do alot better in syndication as their other teen shows because it appeals to an audience outside CW’s audience. Then it is also a great seller for Warner and CW internationally.

  • Ultima

    @Whitewalkers
    John A what are you even talking about. So you think Nikita will get 0.0 for its repeats then if it only get 0.3 for a regular.

    He neither said or implied anything of the sort. The question should be what are you talking about?

    Of course Nikita will not only get 0.3 by season end. You are beyond ridiculous to even say that.

    This past season, Nikita had 0.6s and 0.5s prior to DST and then 0.5s and 0.4s afterwards. While the later timeslot should alleviate some of the DST drop, it’s typical for ratings to drop as a show ages and the CW has been experience significantly above average ratings drops year-to-year as a whole.

    It’s very reasonable to expect that Nikita will be getting 0.3s by season’s end. You’re the one with the ridiculous stance to say that there’s no way it will happen.

  • Cath

    So…ho hum…how is this a surprise? Let every network run a football game every day from now until January. Then they will all make money. But there is only so much beer and chip and car and Taco Bell money to go around.

    I like watching football games too and I am female and 61 but to make a big deal out of a given is silly especially when there is hardly anything new to watch or even record.

  • Whitewalkers

    Ultima Because if like John say and now you that Nikita will fall to 0.3 then a repeat would only get 0.0. Of course thats not gonna happen thats why i think Nikita can’t possibly fall to 0.3 for original episodes. It will stay on the same ratings as last year

  • Ultima

    @Whitewalkers
    Nikita will fall to 0.3 then a repeat would only get 0.0.

    No.

    I’m not sure how you came up with that, but it’s wrong.

  • Sid

    You a Nikita fan? Brandy, don’t make me laugh. All you did last Season was floor Nikita every single time you had an opportunity. Heck there are posters here who don’t watch Nikita but their comments are nothing like yours. You’re not a fan so stop pretending to be one!

    The CW is trying something new this Season by premiering a few weeks later than normal. One thing is for sure is that every time The CW premiered early(under the rein of that twit Dawn Ostroff), viewers did EXACTLY what you just mentioned; they jumped ship. This time, compared to the other networks, The CW is trying their strategy which will hopefully give their shows some traction after viewers have tried out other shows from the other networks. You can’t automatically assume that viewers will stick to a new show once it premieres. Heck I thought that RINGER was going to be my new favorite show last season and I stopped watching after the 2 episodes.

    Another bonus for The CW when they premiere late is that they will have fewer repeats which will almost certainly help the all of their shows maintain their momentum. Obviously airing two episodes and then going on break for a month is killing their shows so what’s the harm in trying a new strategy?

    Oh and what facts and proof do you have that a shows Spring ratings will be a shows upcoming Fall ratings? Hawaii Five-0 scores 3.0′s-3.3′s in the Fall and goes as low as a 2.3 in the Spring but the show always bounces back to its normal 3.0′s in the Fall. And there are many other shows that perform the same way as well. Bill and Robert base their numbers on statistics but at the same time they’re not psychic? They may be 99% accurate with their numbers but as we all saw last Season, even they were wrong when it came to The CW’s renewal/cancellation decisions.

    They’re are many shows that grow in their second/third year. I remember back when Supernatural was in its second season and it was in danger of cancellation but it was brought back for a third and it grew a large audience by its fourth and now the show is in its eight season. The reason I’m saying all of this is because with Netflix and Hulu both streaming all of The CW’s veteran dramas, it’s very easy for the shows to pick up new viewers. I’ve read so many posts on the Nikita, Vampire Diaries AND Supernatural IMDB boards that new viewers have caught up with the show on Netflix and they’re currently watching reruns on The CW.

    So like I said before, there’s no telling how CW’s ratings will look until their shows premiere. They could all very well see an uptick this Season OR they might not. So wait until Nikita premiere ratings are out before you start talking your usual crap.

  • Brandy

    Sid, I am a fan ive watched from day one & have season one on dvd but unlike you &Whitwalkers aka Bondoel, I dont delude myself into thinking Nikita has the greatest ratings ever. As to my thinking it will be down in fall cause it was down in fall last season & cause of its late premiere and people sticking with other networks shows, thats just what I THINk will happen & that is a possability.But you could be right that people will abdonden other new shows they like that premiere first for Nikita and Youre right well just have to wait and see.

  • rob60990

    Is Bondoel posting under 3 different names?

  • Fake Me Out

    Ouch! And in the finals released today (Aug 20) Nikita takes a ~50% slash to it’s numbers to finish with just a 0.2 rating and not even 2/3 of a million (0.65) viewers @ 8pm and a tad lower @ 0.2 / 0.60 in the 9pm time slot. That’s gotta hurt.

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