All Three 'Big Brother' Broadcasts Finish Among the Week's Top 10 Programs in Adults 18-49 and Adults 25-54

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August 21st, 2012

via press release:

ALL THREE “Big Brother” BROADCASTS FINISH AMONG THE WEEK’S TOP 10 PROGRAMS IN ADULTS 18-49 AND ADULTS 25-54

Wednesday and Sunday Editions Hit Summer Highs in Viewers and Key Demographics

 

All three Big Brother broadcasts finished among the week’s top 10 programs in adults 18-49 and adults 25-54, while the Wednesday and Sunday editions hit summer highs in viewers and key demographics, according to Nielsen live plus same day ratings for the week ending Aug. 19.

 

For the week in viewers: CBS (5.13m), NBC (5.25m), FOX (4.26m) and ABC (3.66m).

 

For the week in households: CBS (3.4/06), NBC (3.3/06), FOX (2.6/05) and ABC (2.4/04).

 

For the week in key demographics, CBS averaged 1.5/04 in adults 25-54 and 1.1/04 in adults 18-49.

 

CBS Weekly Highlights:

 

Big Brother WEDNESDAY was first in households (3.8/07), viewers (5.96m), adults 25-54 (2.5/07) and adults 18-49 (2.1/07), and was second in adults 18-34 (1.3/05). BIG BROTHER WEDNESDAY hit season highs in households, viewers and adults 18-49, and matched its season's best adults 25-54 delivery.

 

Big Brother THURSDAY was first in households (3.9/06), viewers (6.13m), adults 25-54 (2.8/07) and adults 18-49 (2.2/07), and was second in adults 18-34 (1.5/05, -0.1 behind FOX).

 

BIG BROTHER 14 SUNDAY was second in households (3.9/07), viewers (6.57m), adults 25-54 (2.9/07) and adults 18-49 (2.4/07). BIG BROTHER SUNDAY posted season highs in these measures.

 

CBS top programs of the week: #4 The Big Bang Theory (R) (an average of 8.03m viewers), #5 60 Minutes (R) (7.92m), #7 NCIS (R) (7.29m), #8 Two and a Half Men THURSDAY (R) (6.65m), #10 BIG BROTHER 14 SUNDAY (6.57m), #11 NCIS: LOS ANGELES (R) (6.40m), #12 BIG BROTHER 14 THURSDAY (6.13m), #13 THE Mentalist TUESDAY (P) (R) (5.97m), #14 BIG BROTHER 14 WEDNESDAY (R) (5.96m), #18 CSI: CRIME SCENE INVESTIGATION (R) (5.44m), #19 Criminal Minds (R) (5.30m), #24 MIKE & MOLLY (R) (5.01m) and #27 Hawaii Five-0 (R) (4.81m).

 

Prime averages are based on the following hours of rated broadcasts in Week #48:

 

CBS: 22 hours

NBC: 22 hours

ABC: 22 hours

FOX: 17 hours

 
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