Cable News Ratings for Monday, August 20, 2012

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August 21st, 2012


Live + Same Day Cable News Daily Ratings for August 20, 2012

Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,248            452            894
CNN         559            197            270
MSNBC       1,185            348            566
CNBC         156             60             92
FBN           69             17             38
HLN         375            150            207
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,259            309            657
CNN Early Start/Starting Point         211             87            111
MSNBC Morning Joe         414            124            194
CNBC Squawk Box         108             34             54
HLN Morning Express w/ Meade         212             94            154
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,942            371            766
CNN SITUATION ROOM         482            127            163
MSNBC HARDBALL WITH C. MATTHEWS       1,057            194            443
CNBC FAST MONEY         139             24             72
HLN EVENING EXPRESS         110             38             68
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       2,061            458            860
CNN SITUATION ROOM         444            146            152
MSNBC POLITICS NATION         891            169            373
CNBC MAD MONEY         147             43             68
HLN EVENING EXPRESS         176             71             85
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,994            498            847
CNN ERIN BURNETT OUTFRONT         499            181            214
MSNBC HARDBALL WITH C. MATTHEWS         839            209            405
CNBC KUDLOW REPORT         233             76            103
HLN JANE VELEZ-MITCHELL         239             87             80
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,558            516         1,005
CNN ANDERSON COOPER 360         552            200            271
MSNBC ED SHOW       1,064            263            495
CNBC ULTIMATE FACTORIES         155             42             62
HLN NANCY GRACE         459            182            262
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       2,179            453            890
CNN PIERS MORGAN TONIGHT         592            195            274
MSNBC RACHEL MADDOW SHOW       1,312            410            626
CNBC BEST BUY: BOX FIGHTS BACK         139             50             92
HLN DR. DREW         340            126            161
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,992            385            785
CNN ANDERSON COOPER 360         534            196            266
MSNBC LAST WORD W/ L. ODONNELL       1,173            369            576
CNBC AMERICAN GREED         173             88            121
HLN NANCY GRACE         326            141            198
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,086            354            541
CNN ERIN BURNETT OUTFRONT         363            111            161
MSNBC ED SHOW         565            182            303
CNBC MAD MONEY           78             49             58
HLN SHOWBIZ TONIGHT         201             83            130

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • XYZ

    No total day #s available today?

  • lbsles

    I see Rachel Maddow Show is back to it’s pathetic numbers losing to Hanity

  • lbsles

    DNC & Obama for America Refuses To Reimburse Connecticut Town For Overtime Costs During Obama $35,800 Per Plate Fundraiser

    obumbles is just a cheap so and so.

  • Laurence Glavin

    I see that the live telecast of “Hardball” surpassed the one-million-total-viewer mark. The two showings usually total one-million-plus, but the intial 5:00 pm ET telecast by itself rarely does so. Ed, Rachel and Lawrence also had one-million-plus totals also, something that has been happening with some regularity. Rachel is approaching cement-head’s 25-64 number, so he’s retaliating by inviting Stephanie Miller on his show tonight. I’m a big fan of both, so I’ll be taking in Rachel live and then record Stephanie (if she REALLY DOES APPEAR; she says Faux bookers sometimes back out)for later viewing. Too bad Jon Stewart and Stephen Cobert are OFF AGAIN; they’re ostensibly getting ready for the Republican political-convention-and-pole-dancing-bar-attending week.

  • lbsles

    “It takes Todd Akin on St. Louis TV to get Obama to go meet the press for the first time in two months? Not the unemployment rate? Not the sad state of the US economy? Not the building threat of Iran or China? This is why we have to replace this man and his entire regime.” -Rush

  • lbsles

    “There’s a contempt for Romney that’s held by Obama and Michelle Obama. There is a personal, visceral dislike for Romney. And I know why. Romney personifies everything wrong with this country, in Obama’s view.” -Rush

  • Ratboy

    Now GO FIGURE!!!!!!!

    Labor Department spends stimulus funds for ads during Olbermann, Maddow shows

    The Labor Department paid out hundreds of thousands of dollars in federal stimulus funds to a public relations firm to run more than 100 commercials touting the Obama administration’s “green training” job efforts on two popular MSNBC cable shows, records show.

    The commercials ran on MSNBC on shows hosted by Rachel Maddow and Keith Olbermann in 2009, but the contract didn’t report any jobs created, according to records recently reviewed by The Washington Times.

    Spending reports under the federal Recovery Act show $495,000 paid to McNeely Pigott & Fox Public Relations LLC, which the Labor Department hired to raise awareness “among employers and influencers about the [Job Corps] program’s existing and new training initiatives in high growth and environmentally friendly career areas” as well as spreading the word to prospective Job Corps enrollees.

    Ultimately, the firm negotiated ad buys for “two approved spots” airing 14 times per week for two months on “Countdown with Keith Olbermann” and “The Rachel Maddow Show,” according to a project report, which listed the number zero under a section of the report asking how many jobs had been created through the stimulus contract.

    David Williams, president of the nonprofit watchdog Taxpayers Protection Alliance, called the contract “questionable” because it created no jobs and because of the placement of the ads on shows viewed as friendly to the administration’s policies.

    “Hiring a PR firm does not create jobs and this was obviously meant for selling a particular political agenda,” Mr. Williams said. “The placement really reeks of a political ad rather than a job ad, and taxpayers see through this.

    “Taxpayers would be a lot happier at the end of the day to see a completed road rather than a bunch of ads on cable television,” he said

  • lbsles

    RUSH: Okay. Rape is rape. Women’s health care. I don’t know, but I mean I know that all Akin cares about is the lives of innocent children. I guarantee you, folks, that’s all he cares about. And he doesn’t know how to talk about it. He doesn’t know how to make his point about it. But do you remember the story from last week? This is from Reuters: “Janet Napolitano Accused of Sexual Harassment — Secretary of Homeland Security Janet Napolitano has been accused of sexual harassment and discrimination against male employees.” Really. Does anybody care about this? Has anybody seen this story outside of the first day it was reported?

    We have an ongoing controversy at the Department of Homeland Security, article from August the 12th, folks, that’s when this story hit. August the 12th, nine days ago. We have a lawsuit here. We have actual charges of sexual harassment against the Department of Homeland Security director, and what’s Obama have to say about that? Zip, zero, nada. Is anybody gonna ask Napolitano to resign? For the good of the party, for the good of the country, for the good of Obama’s reelection. Anybody gonna say to Janet Napolitano, “Hey, Big Sis, this is a distraction we don’t need.” No, nobody’s gonna say that because it isn’t a distraction because nobody knows about it.

  • Coffee Steve

    Good Numbers for a Monday Night

    I may try that weed eating rain dance more often :-)

    I stankeee no more, I showered and shaved, then walked 2 miles and got stankeee again LOL

  • Coffee Steve

    *Jake Tapper: Media Failing Country

    In an interview with Laura Ingraham, White House reporter Jake Tapper said that the media is failing the country.

    “A lot of people are hurting out there. Unemployment is 8.3 percent. That doesn’t even take into account the underemployed,” he said, arguing that too much time has been spent not talking about the economy.

    Tapper also criticized the media for not giving enough attention to the war in Afghanistan.

    “We are spending a lot of time in the last few weeks, those of us in the political world, political journalists and also politicians, talking about things other than the economy,” said Tapper. “[A] lot of people are hurting out there. I’d like to see more action taken and more emphasis given to this issue.”

    The media is sad anymore

  • wowiezowie

    Wow looks like rape scandals are big business over on MSNBC

  • wowiezowie

    This election is turning out to need the tag line of the movie Aliens vs Predators. “Whoever wins we lose” that is the tagline for election 2012

  • Mark

    Looks like Akin is staying in, that could potentially cost the Republicans 1 Senate seat in November(that was looking good for them)

  • Coffee Steve

    He’sssssssssssss Baaaaaaaaaack!

    The Jumpin Joe Biden Comedy Tour has returned

    *Joe Biden Compares Republicans That Disagree With Him to ‘Squealing Pigs’
    Biden told the audience that Republicans “sound like squealing pigs” when they complain about the regulations

    Well Joe, maybe you should try and “chain up” da piggy’s :-)

  • wowiezowie

    I think the country is in the second stage of the toilet bowl flush. Where we are midway in the whirlpool. Eventually we will it level 4 which is we get sucked up and cease to exist. I like how the viewers only tune in big for scandals. This is what the top two cable news outfits have trained america to do. Tune in for garbage tv. I blame the americans though because we are the idiots who go out and take part in polls that say who would you like to drink with. Instead we should be slaping the idiots who ask that question. We claim to care about the economy but I would venture to guess that roughly 70% of america doesn’t even have a clue how they would want it fixed or even how it works. We are just trained rats and hear the word taxes and values and we come out looking for our treat when we hear the buzz words.

  • Mark

    I don’t get it. What is the gaffe about calling people squealing pigs?

    On the subject of regulations, I get wanting to get rid of some, but I wish they would come out clear exactly which ones they want to get rid of. I am sorry when I see a guy whose business is getting rid of nuclear waste is donating millions of dollars to Republican superpacs, I get worried which regulations they want to get rid of. I want to get rid of regulations just sounds like one of those meaningless campaign slogans unless they specially say which ones

  • d.d.

    The Rothenberg Report

    Missouri Senate: Move to Pure Toss-up

    …adding , it’s hard to see how Akin can weather an onslaught of Democratic ads.

    McCaskill was a relatively easy target for the GOP because of her voting record, statements of support for President Obama and her own personal and family baggage. Akin now runs the risk of turning a referendum on McCaskill into a referendum on himself.

    There is no doubt that, at this point, Akin has turned what should have been a comfortable victory into a much different race that enhances McCaskill’s chances of winning another term.

    This is no surprise & Akin did not have the best interest of the Repubs. in mind when he decided to stay in the race. What a shame.


    Meeting friends. Everyone have a nice evening.

  • Coffee Steve

    This one surprises me a little, thought it would be closer

    Poll: Warren Down 49-44 to Brown in MA

    PPP Poll

  • Coffee Steve

    Have a good evening as well d.d., I’m outta here for awhile myself, to nice outside to stay home


  • betty

    So much happening and poor little kieth olberman can’t Opine or Criticize or….anything. How sad…he used to have a SoapBox but it’s gone away.

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