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Cable News Ratings For Saturday-Sunday, August 18-19, 2012

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Written By

August 21st, 2012

 

Live + Same Day Cable News Ratings for Saturday & Sunday, August 18-19, 2012

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         839            204            369
CNN         385            123            171
MSNBC         310            142            164
CNBC           50             17             23
FBN           36             12             18
HLN         373            137            214
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,191            180            322
CNN         477            143            209
MSNBC         386            191            239
CNBC         186             69             91
FBN           79             17             31
HLN         428            149            230
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         825            207            358
CNN         351            100            150
MSNBC         377            175            192
CNBC           34             16             20
FBN           26               9             13
HLN         338            144            205
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         963            165            352
CNN         414            113            185
MSNBC         502            278            280
CNBC           70             44             48
FBN           64             14             23
HLN         353            121            198

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

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Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • AppleStinx

    Your normal “average-sinking” ratings for FNC, but probably good enough for moving the channel up a notch in the weekly Primetime and Total Day averages.

  • Nick Czar

    Looks like MSNBC’s Co Host Toure has set a new low for that
    most pathetic radical left wing cable outlet.

    Toure’s comment about the N—IZATION of Obama is more
    contemptable than even Chris Matthews & Ed Shultz lumped
    together with a topping of Al Sharpton and Racheal Maddow.

    Now that’s one putrid confection !

    Speaking of putrid…..

    Looks like the usual left wing Obama cheerleaders will conduct the
    upcoming presidential debates.

    The G O P strategy to thwart CNN’s Candy Crowley’s Lefty loaded
    ambush questions has been revealed.

    Everytime Crowley asked a biased question, Romney plans on
    rolling an ear of corn across the stage which should cause an abrupt
    and immediate chase by Crowley.

    Ok, Your right….the above comment may be harsh but I didn’t
    suggest she and C N N caused a woman to die of cancer.

  • Ralph Hahn

    You know, I’ve been reading the weekend numbers all wrong. The “Total Day,” I thought, meant the daytime hours. And, below would be prime-time. So, as far as who wins and who loses the “day,” read the top numbers, not the prime-time numbers.

    So, in the 25/54 demo, Fox News wins “Total Day” on both Saturday and Sunday.

    Why bother printing the prime-time numbers because unlike Mon-Fri, we have no idea which program on one network beat the other.

  • AppleStinx

    @Ralph Hahn

    I tend to think that more numbers is always better than fewer numbers. With Primetime averages I can see how much of a drag those hours are on FNC’s Saturday and Sunday averages and also on their weekly averages.

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