via press release:
Ratings Highlights Disney Junior of Disney Channel
Final National Ratings – Week of August 13-19, 2012
Disney Channel’s Hit Disney Junior Series “Jake and the Never Land Pirates,” “Doc McStuffins” and “Mickey Mouse Clubhouse” Are Top 3 Preschool Cable TV Series in Kids 2-5 and Moms for 10th Straight Week
“Doc McStuffins” Is the #1 Preschool Cable TV Series in Girls 2-5
For the 10th Consecutive Week
For the week of August 13, 2012, Disney Junior’s “Jake and the Never Land Pirates” on Disney Channel ranked as the #1 preschool cable TV series in Kids 2-5 (701,000/4.2 rating) and Boys 2-5 (352,000/4.1 rating), with “Doc McStuffins” ranking as the #1 preschool cable TV series for the 10th consecutive week in Girls 2-5 (352,000/4.3 rating).
- With “Jake and the Never Land Pirates,” “Doc McStuffins” and “Mickey Mouse Clubhouse,” the Disney Junior block delivered the week’s Top 3 preschool cable TV series in Kids 2-5, Girls 2-5, Boys 2-5 and Women 18-49 (varying order). In fact, this marked the block’s 10th week in a row securing the Top 3 preschool cable TV series in Kids 2-5 and Women 18-49.
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. bringing the total number of channels to 30 worldwide.
Source: NMR, U.S. ratings, 8/13/12 – 8/19/12, and as dated. Moms=Women 18-49.