In First Post-Olympics Week, ‘ABC World News’ Posts Largest Audience Growth Week-to-Week

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via press release:

In Post-Olympics Week, “ABC World News” Posts Largest Audience Growth Among Evening Newscasts Week-to-Week – “NBC Nightly News” Sees 20% Drop-Off Post-Games

For the Second Week in a Row, ABC Slashes Weekly Viewing Gaps with NBC by Double-Digits

For the week of August 13, 2012, “ABC World News with Diane Sawyer” averaged 7.04 million Total Viewers and a 1.5 rating/6 share/1.76 million in Adults 25-54, according to Nielsen Media Research.

 

In the first week after the Olympic Games, “ABC World News” saw the largest overall audience growth week-to-week (+4%; 7.04 million vs. 6.78 million)“NBC Nightly News” dropped –20% while “CBS Evening News” was up by +3%.

 

For the second week in a row, “World News” slashed its margins with “NBC Nightly Newsby double-digits in both Total Viewers (-74% – 769,000 vs. 3.00 million) and Adults 25-54(-61% – 416,000 vs. 1.07 million) to post its smallest margins with the NBC program in 4 weeks – since w/o 7/16/12.

 

Season-to-date, “World News” is narrowing its gap with “NBC Nightly News” in Adults 25-54 (-16%), delivering its smallest news demo margin (393,000) with the NBC program in 3 years – since the 2008-09 season.

 

“World News” outperformed the “CBS Evening News” by 1.52 million Total Viewers and 135,000 Adults 25-54, turning in its largest Total Viewer lead over the CBS program in 4 weeks – since w/o 7/16/12.

 

“ABCWorld News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

 

EVENING NEWS (Week of August 13, 2012)

 

Total Viewers Adults 25-54 Households

ABC 7,044,0001.5/6; 1,755,000 4.7/10NBC7,813,0001.8/7; 2,171,0005.2/11CBS5,520,0001.3/5; 1,620,0003.7/8

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 8/13/12, 8/6/12 & 8/15/11. Most Current – 2011-2012 Season (9/19/11 – 8/19/12) and 2010-2011 Season (9/20/11 – 8/21/11).

 

ABC News Media Relations: David Ford /david.ford@abc.com / (212) 456-7243

Disney-ABC Media Relations: Pons Rongavilla / ponciano.rongavilla@disney.com / (818) 460-5615

 

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