VH1’s ‘Love & Hip Hop Atlanta’ Season Finale Finishes as Number 1 Cable Program of the Day
via press release:
SEASON FINALE OF VH1’S “LOVE & HIP HOP ATLANTA” WRAPS UP AS THE #1 PRIMETIME SHOW ON CABLE FOR THE DAY AMONG ADULTS 18-49
Episode Draws a Combined 5.5 Million Total Viewers Throughout the Evening
Series Performance Helps Make VH1 The #1 Non-Sports Cable Network on Monday Nights Among Women Viewers 18-49 For The 12TH Consecutive Week
NEW YORK, NY – August 21, 2012 – Last night’s season finale of VH1’s “Love & Hip Hop: Atlanta” scored a series high 2.4 rating in the adult 18-49 demo, making it the #1 show in primetime on cable among adults 18-49.
The finale episode, which aired at 8 PM, attracted 3.7 million total viewers, while the first encore at 10 PM also drew a total of 1.8 million total viewers. When combined, the two telecasts attracted a total of 5.5 million throughout the evening.
VH1’s “Love & Hip Hop: Atlanta,” is a southern tale of struggle, love and temptation. The new series proved that love, music and the game know no boundaries. As the newest installment in the successful “Love & Hip Hop” franchise, “Love & Hip Hop: Atlanta” featured an all new cast with their eyes on the prize of fortune, fame and family.
The series featured Stevie J, a three-time Grammy Award-Winning producer who has worked with artists such as Diddy, Jay-Z and Mariah Carey, Stevie’s longtime girlfriend Mimi Faust, and a fiery up-and-coming Latina rapper named Joseline. There’s no shortage of drama with this strong-willed trio. Also featured were Lil Scrappy, best known for his 2006 smash hit, “Money in the Bank,” his girlfriend Erica Dixon, and his mother, a former hustler known as “Momma Dee.” The hometown hero, Atlanta rapper Rasheeda, is still searching for that big hit after years in the hip hop game, but she’s constantly at odds with her manager Kirk Frost – who also happens to be her husband. Rounding out the cast are the talented songbird K Michelle, and Trinidadian R&B singer Karlie Redd.
“Love & Hip Hop: Atlanta” is executive produced by Mona Scott-Young for Monami Entertainment and Toby Barraud and Stefan Springman for NFGTV. Shelly Tatro, Brad Abramson, Danielle Gelfand and Jeff Olde are executive producers for VH1.