Cable News Ratings for Tuesday, August 21, 2012

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August 22nd, 2012

Note: Last night, Fox News Channel’s The Five marked its 2nd highest rated show in total viewers for a full hour since the program launched. The highest rated was on 6/28/12. This was the third highest rated program on FNC yesterday after The O’Reilly Factor and Hannity.

Tuesday, August 21st 5PM/ET:

FNC’s The Five: 2,063,000 (P2+), 469,000 (25-54)

MSNBC’s Hardball with Chris Matthews: 934,000 (P2+), 222,000 (25-54)

CNN: 535,000 (P2+), 124,000 (25-54)

HLN’s Evening Express: 141,000 (P2+), 28,000 (25-54)

Live + Same Day Cable News Daily Ratings for August 21, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,272            299            566
CNN         378            109            163
MSNBC         539            166            247
CNBC         150             42             77
FBN           48             14             27
HLN         190             73            111
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,319            506            986
CNN         614            178            299
MSNBC       1,114            335            523
CNBC         230            104            127
FBN           57             18             22
HLN         301            102            156
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,049            297            552
CNN Early Start/Starting Point         250            104            134
MSNBC Morning Joe         497            183            275
CNBC Squawk Box           98             25             47
HLN Morning Express w/ Meade         225            111            171
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       2,063            469            818
CNN SITUATION ROOM         535            124            188
MSNBC HARDBALL WITH C. MATTHEWS         934            222            400
CNBC FAST MONEY         167             27             61
HLN EVENING EXPRESS         141             28             41
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,962            452            810
CNN SITUATION ROOM         451            137            158
MSNBC POLITICS NATION         883            285            408
CNBC MAD MONEY         155             31             74
HLN EVENING EXPRESS         120             38             63
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,857            505            824
CNN ERIN BURNETT OUTFRONT         522            160            233
MSNBC HARDBALL WITH C. MATTHEWS         783            208            354
CNBC KUDLOW REPORT         171             38             65
HLN JANE VELEZ-MITCHELL         231             78            125
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,451            621         1,141
CNN ANDERSON COOPER 360         631            186            313
MSNBC ED SHOW         979            285            427
CNBC FACEBOOK OBSESSION, THE         150             58             81
HLN NANCY GRACE         399            124            190
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       2,436            526            986
CNN PIERS MORGAN TONIGHT         706            175            322
MSNBC RACHEL MADDOW SHOW       1,230            392            596
CNBC 60 MINUTES ON CNBC         206             65             76
HLN DR. DREW         266             92            126
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       2,045            370            828
CNN ANDERSON COOPER 360         505            174            261
MSNBC LAST WORD W/ L. ODONNELL       1,132            329            546
CNBC AMERICAN GREED         335            189            224
HLN NANCY GRACE         237             91            151
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,105            318            622
CNN ERIN BURNETT OUTFRONT         409            156            218
MSNBC ED SHOW         553            173            267
CNBC MAD MONEY         115             63             83
HLN SHOWBIZ TONIGHT         204             55            103


For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • XYZ

    It’s not huge, but CNN seems to be ticking up a bit in the ratings lately.

  • AppleStinx

    Can you imagine what ratings ‘Politics Nation’ would get in the demo without ‘Hardball’ weighing it down as lead-in and lead-out?

  • UpAndOver


    Like a reverse ‘OREO’…

  • Bruno

    “It’s not huge, but CNN seems to be ticking up a bit in the ratings lately.”
    Because its the Sheeple who are still watching CNN just like with FOX News they arent better.

  • HRJ

    Can’t we all just get along?

    It seems as if viewership is up a bit on all networks. It is perhaps due to the remarks of Mr. Akin.

  • Laurence Glavin

    Wait a minute…”Hardball” is the real deal on MSNBC and brings in 800,000 or 900,000 viewers (over a million yesterday at 5:00 pm Eastern) for its content. BTW, Ed was not on last night; I hope his wife Wendy is ok. I was at a funeral for a cancer victim this weekend. She did nothing to “earn” it like smoking or bad dietary habits.

  • Tyrone

    Ready to learn Ebonics? Watch rev Al destroy our language!

  • TheBoss1

    @Apple … Your comment had to be tongue-in-cheek regarding Hardball and Politics Nation. You need a winky smiley face icon when you say such things.

  • TheBoss1

    @Tyrone … Righties on this website butcher the English language on a daily basis. So what are you trying to say about Rev Al?

  • Tony

    Rachel Maddow show is doing great!

  • TheBoss1

    @HRJ … I just think it’s the political season and more Lefties are starting to pay attention. Rachel and Lawrence are consistently pulling more than a million viewers each month and are doing decently in the demos, too.

    MSNBC’s ratings began to swing upward after the Ryan pick. I predicted a million plus viewers for Ed, Rachel, and Lawrence on the Monday after the announcement, and I was correct. Where I was wrong was I expected their ratings to drop significantly thereafter, but Rachel and Lawrence have held on. Ed has dropped a wee bit, but is still doing okay. Rev Al is the lowest watched show. I miss Cenk. I think Smerconish (sp) would do well in that slot. Or give Chris Hayes a preimtime show. I think Up is one of the best political/intellectual shows on television. Hayes reminds me of a left William F. Buckley, Jr. He is really sharp and his intellect blows me away. He might be too smart for prime time, which values sensationalism more than intellectual discourse.

  • Mary James

    CNN is a real turnoff. They should be reporting the truth and they are not, especially Erin Burnett and Piers Morgan. My two favorite people at CNN is Anderson Cooper and Wolf Blitzer.

  • Sicilian Papa

    Wow! Hannity is cooking and so is the five. FOX is on fire!

  • Sicilian Papa

    O’Rielly beats Ed’s 8:00PM numbers at 11:00PM

  • bishop

    Chris Hayes is a very bright progressive, but way too caffeiniated for my taste.

  • Sicilian Papa

    Greta bests Lawerence. Add CNN’s numbers to MSNBC’s numbers against FOX and things get a bit closer. The combined numbers beat FOX in a few demos.

  • Sicilian Papa

    MSNBC has been doing all Akin all the time. Maybe the boob with the bad comb over is just not interesting enough to keep viewers? Go back to attacking Ryan he is a far more attractive target.

  • Robbie

    The numbers will continue to grow as we get closer to the election. More and more people will tune in to get the necessary info to make a determination on who to vote for or to cement their position.

  • HRJ

    Can’t we all just get along?

    @@@@ TheBoss1

    Perhaps you are correct. When I was 13 my mother allowed me to stay up all night (I went to bed at 4AM) to watch the Kennedy/Nixon election results. I have been hooked since. I love the political debates, the Sunday talk shows and all of the calbe networks, MSNBC and CNN more than FOX.

  • Sicilian Papa



    I voted for Nixon against Humphrey in my third grade mock election. When I raised my hand to talk about why I made that selection, my hippie teacher was appalled. He scolded me. He asked, “how could you vote for Nixon.”

    I told him that I believed in America and I didn’t like the protesters. I thought they were running America down. He exploded, “I’m one of those protesters.”

    I was shaken. I went home and told my Dad what had happened. My mother had to talk my father out of cleaning the guys clock. No one talked to Sicilian big Pappy’s son that way…well except for him.

    I guess I’ve been a righty ever since!!!!!!

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