Lifetime ‘Your Life. Your Time. Your Vote.’ Campaign Expands On-Air Presence With Star-Studded Celebrity PSA Campaign
via press release:
Los Angeles, August 22, 2012) – As part of its ongoing Your Life. Your Time. Your Vote. campaign to create a national dialogue on women and politics, Lifetime Network is strengthening its on-air commitment with a star-studded PSA as the upcoming presidential election approaches. Eva Longoria, Condoleezza Rice and Jennifer Love Hewitt are among a group of high-profile women confirmed to participate, and it comes at a critical juncture. The United States currently ranks 90th in the world in women’s elected representation and for the firsttime ever, women lost seats in Congress during the 2008 election cycle. Rounding out this extensive campaign (formerly known as Every Woman Counts), Lifetime is spearheading a nonpartisan opinion poll of 1,000 women nationwide, hosting late-night celebrations at both conventions and conducting a nationwide sweepstakes to win fun, interactive election night party boxes.
Throughout the remaining 2012 election season, elements of Your Life. Your Time. Your Vote. efforts include:
A star-studded PSA is slated to premiere at the Republican and Democratic convention celebrations and hit the airwaves in September. Participating Lifetime celebrities include: Loretta Devine (The Client List), Jennifer Love Hewitt (The Client List), Eva Longoria (Devious Maids), Susan Lucci (Devious Maids) and Cybill Shepherd (The Client List). Meghan McCain and Condoleezza Rice are also slated to appear in the PSA, which encourages women’s involvement in politics – whether by running for office, speaking their minds or casting a ballot.
A crucial demographic in the upcoming election, women will voice their opinions in a survey conducted by Republican pollster Kellyanne Conway of the polling company, inc./WomanTrend and Democratic pollster Celinda Lake of Lake Research Partners. The national survey of 1,000 women will dig deep across broad demographics to uncover women’s attitudes about the upcoming election. Women will have the opportunity to give President Obama a letter grade, voice their thoughts about Mitt Romney, say whom they would vote for if the election were held tomorrow, their views on a potential Hillary Clinton run for president in 2016 and express their opinions about both first lady Michelle Obama and Ann Romney. Full results of the poll are available upon request and a separate Lifetime release with a comprehensive report on poll findings will be released the week of August 27.
Late-Night Celebrations at Both Conventions
Lifetime is rolling out the red (and blue) carpet for late-night celebrations at both the Republican (Tampa) and Democratic (Charlotte) conventions. The parties will bring together celebrity hosts, stars and women elected officials to celebrate women who currently hold office and those who aspire to join their ranks. Both events are in partnership with Got Your 6, an organization that supports U.S. military veterans, and in Charlotte music will flow with Grammyâ-nominated artist Flo Rida. Variety isthe media partner for both events.
Election Night Party Kits
As a way to excite women and their families and friends to follow the results on election night, Lifetime is conducting a sweepstakes for the opportunity to win one of 1,000 election night party kits. These fun election night viewing boxes will include Your Life. Your Time. Your Vote. blue and red nail polish, a cocktail shaker for the hostess, party coasters, popcorn, four glasses and red cocktail mix to create a celebratory drink, artichoke spinach dip mix, an interactive discussion guide and resources on how to make a difference in your local community.
To enter the sweepstakes, visit mylifetime.com/yourvote2012
Lifetime’s effort to engage and empower women reaches far beyond the airwaves with the dedicated Your Life. Your Time. Your Vote. website: http://www.mylifetime.com/yourvote2012. Ask a woman you know to consider running for office, find out how to register to vote, learn about political leadership trainings and much more on this interactive sitedesigned to give women a stronger voice in politics.
About Your Life. Your Time. Your Vote.
First launched in 1992 and continued through every presidential election cycle, Lifetime’s signature election campaign is our country’s only nonpartisan effort dedicated to amplifying women’s voices in the political process, encouraging them to register to vote, speak out on the issues they care about and run for office. With media and non-profit coalitions along with extensive polling of women’s opinions and values, the campaign activates women across the country while providing a forum to highlight the issues women care about most including jobs, the economy, pay equity and women’s health. The campaign also includes extensive information online, women’s events at both national conventions, contests for Lifetime’s audience, public service announcements, candidate trainings and voter turnout drives.
Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership among the key demographics in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49, Lifetime marked the network’s strongest 2Q growth in 10 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.