'Days of Our Lives' Equals Eight-Month Highs Among Women 18-49 and 18-34

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

August 23rd, 2012

via press release:






UNIVERSAL CITY, Calif. – August 23, 2012 – “Days of our Lives” has returned from its two-week Olympic break to match the show’s highest women 18-49 and women 18-34 ratings in more than eight months.


For the week of August 13-17, "Days of our Lives" averaged a 0.9 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #4 among network daytime series in the women 18-49 demographic and tie for #2 in the week’s women 18-34 race. The only network daytime series to top “Days’” 0.6 rating in women 18-34 last week was NBC’s “Today Show II,” which averaged a 0.7 from 9-10 p.m. ET


For the August 13-17 week, “Days” equaled the show’s highest women 18-49 and women 18-34 ratings since the week of November 21-25, 2011 (1.1 in women 18-49, 0.8 in women 18-34).


Season to date, "Days of our Lives" is tied for #6 in the women 18-49 category and tied for #1 in the women 18-34 demo.


Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”





  • jim

    Well Diana, that is the fourth time Jack has “died” so you must quit watching a lot of the time.

  • Mike

    Yessssss keep it up I hope this means renewned 2016 keep up the good work days

  • Jenny G

    Ejami is by far my favorite DAYS couple. No one can complete… The Rafe/ EJ/Sami triangle could be awesome though!

  • lola

    No ! Enough of Rafe ! This guy and actor is BORING with a major B, no sparks on screen and to me it is the worst offence when you watch somebody who is supposed to entertain you, to make you want to watch his show. The actors playing Sami and Ej are dynamic,they deserve better than to play with this dull actor, it is maybe not nice to say but it is the freaking truth, it is time for NBC, Sony and Corday to get that. If they really want a triangle keep Lucas, the actor is a major improvement compare to the guy plaing Rafe, it is not even funny, although if for once they write Ej and Sami as a real pairing and i mean with a real root set up they would be smart..

  • MBmomof3

    I enjoy EJ & Sami, but I’m a Lucas fan and get tired of seeing him constantly burned by Sami. I hope they keep Lucas either way. As far as Rafe, well I’ve always thought Galen Gehring is super-hot, but he is pretty boring in DOOL. I liked him on Passions.

    Keep it up DOOL!

  • Melinda

    Totally loved the Jack dying scene.
    Loved the explosion and Madison dying.
    The Lucas searching for Sami while he was hurt was really good acting.
    Other than that I hope we see more Vets…by that I mean people that have been on 10 years or more. Don’t really care for the newbies like Rafe or EJ or Melanie…Gabi or Chad. I really hope Days can sustain this bump and give me some better stories..and give these newbies less airtime.. I want more Marlena and John…Bo and Hope… Kate and Lucas…Sami and Will etc.

  • Richard

    The big thing will be to see if they can maintain it. Last two times they got these big gains and got a press release the next week dropped like a hot potato. Because they had nothing to back up their big events.

    Also when will all of us soap fans learn our lesson about attributing big gains to our favorite couple, because then when the ratings drop featuring that same big couple then it is never our favorite couples fault. We can’t just be responsible for the good.

  • lulu

    Richard i don’t think they will be able to keep these gains in the next weeks because if you saw the spoilers you know that these new/old writers once again on board are setting up almost the same stories they had one year ago and it was awful and boring (i quit watching at this time actually like MANY others). They got fired because of these awful digusting stories and still the network hire these untalented writers again ?? It is dumb, just dumb. As for the favorite couple biz, i agree but still these ratings is a lesson to some haters and these writers and TPTB that edgy duos like Ej and Sami don’t affect badly ratings, on the contrary..therefore it is maybe time to bank on them and write stories for them not against them and stop pairing them with far less interesting and charismatic other characters, that’s all but yep one couple doesn’t make gains or losing ratings, good storytelling does with interesting characters interactions.

  • Richard

    Lulu, I don’t watch Days so I really know nothing about this pairing. I do follow ratings and I do know that from reading threads in ratings many times in the past this same pairing have been front and center and Days ratings dropped.

    I think the days of any couple bringing long term ratings games are over. Even stunts like on my show GH aren’t even bringing in ratings anymore. I would say from what I have seen of promos there was just a lot of action and excitement around this big event and that is why ratings are up. But I do know from following ratings that there was big hype around the big reboot for DAys in the fall and that got a bump but went nowhere. Then there was that child missing and that grief sex that got a bump and then went nowhere.

    If you don’t get the show exciting there is no couple or event going to keep viewers anymore. They tune for the hype and event and then boom they are back out.

    For some reason B&B has been able to do it — why the other soaps can’t is beside me. With my favorite soap GH it is just because the day to day stories stink and characters are just not interesting anymore and the couples for the most part just stink.

  • Eddie

    Just wait until October when DAYS starts airing episodes with Eileen Davidson as Kristen Dimera aka Susan…….In Winter of 1998 she gave DAYS it highest ratings in many years I believe they brought in a 6.9 rating and were a very strong second behind Y&R. I know we will never se numbers like that again however I really believe that DAYS has a really good chance of taking over the number 2 position from B&B. It wouldn’t surprise me to see DAYS pulling in a 2.4 or 2.5 if they really write good storyline for Kristen/Susan’s return. DAYS fans have been yelling for 14 years for this to happen. The next thing is to bring back Dr Carly Manning and maybe Vivian and I can assure you that DAYS is going to be around for a very long time!!


    The ratings have been high for eight months;hello writers ejami!!!!!!!!!!! They have spent months having them renew their relationship!
    They have beem there for each other in a new way that is amazing! Sami was willing to risk everything to prove him not guilty! She was finally being the sami we all know & love!Ej loves her unconditionally! Rafe has not thought of her for months.Carrie left & Sami cam be his sloppy second! I dont think so!!!!!!! Ej has made horrible mistakes;nut they have forgiven eachother! Saint Rafe pretending to be Nicoles babys father. I cant believe he would help the person that took Samies baby! He makes me sick!!!!!!!!!! The writers have ruined it all! Will & ej had a great friendship;Ej said he was like family. Now he acts like he hates him.What are you doing ? Get the other writers back! We dont like being made a fool of!!!!!!! We have waited six years for them & want them now!!!!!!!!!!!!!!!!!!!!!!! We will turn the chanels and it will make a difference!!!!!!!!!!!!

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