Late Night TV Ratings For The Week Of August 13-17, 2012

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

August 23rd, 2012

To see past weeks' Late Night TV ratings information click here.

 

Via NBC's Press Release

JAY LENO AND JIMMY FALLON SCORE #1 RESULTS FOR THE LATE-NIGHT WEEK OF AUG. 13-17, TOPPING THE ABC AND CBS SLOT COMPETITION IN ALL KEY CATEGORIES

 

 

JAY AND JIMMY DELIVER BIGGER AUDIENCES THAN THEIR ABC AND CBS TIME-PERIOD COMPETITION IN ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

 

‘TONIGHT’ AND ‘LATE NIGHT’ GENERATE THEIR BIGGEST MONDAY AUDIENCES SINCE FEBRUARY

 

SEASON TO DATE, JAY HAS STRETCHED HIS TOTAL-VIEWER LEAD OVER ‘Late Show’ TO 22 PERCENT FROM THE YEAR-AGO 14 PERCENT; JIMMY FALLON HAS INCREASED HIS MARGIN OVER ‘LATE Late Show’ TO 21 PERCENT , UP FROM LAST YEAR’S 6 PERCENT

 

UNIVERSAL CITY, Calif. – August 23, 2012 – NBC’s “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” have dominated the ABC and CBS time-period competition for the week of August 13-17, with Jay delivering bigger audiences than CBS’s “Late Show with David Letterman” and ABC’s combination of “Nightline” and “Jimmy Kimmel Live” head to head for the hour in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

 

At 12:35 a.m. ET, Jimmy Fallon also prevailed in every key category versus CBS’s “Late Late Show with Craig Ferguson” and ABC’s “Kimmel” head to head in their common half-hour.

 

Pacing NBC’s late-night week were potent Monday results for “Tonight” and “Late Night,” as Jay and Jimmy made strong returns after a two-week break during the 2012 London Olympics. With guests First Lady Michelle Obama, Olympic Gold Medalist Gabrielle Douglas and musical guest Norah Jones, the August 13 “Tonight” delivered the show’s biggest overall Monday audience (4.449 million) since February 6, the night after the Super Bowl. In 18-49 viewers, “Tonight’s” 1.291 million on August 13 matched its Monday high since that same February 6 telecast.

 

Monday’s “Late Night,” featuring guests Meredith Vieira, Kevin Durant and James Harden, Big Ang and musical guest Needtobreathe, generated Jimmy Fallon’s biggest overall Monday audience (1.952 million) since February 6 and biggest Monday 18-49 audience (687,000) since April 30.

 

Through The First 48 weeks of the 2011-12 broadcast year, "Tonight" has increased its total-viewer margin over "Late Show" to 22 percent (3.672 million vs. 3.006 million), up from the year-ago season-to-date advantage of 14 percent, while stretching its 25-54 advantage to 11 percent (1.406 million vs. 1.272 million) from last year’s 8 percent. Jimmy Fallon has established a total-viewer lead over "Late Late Show" this season of 21 percent (1.752 million vs. 1.442 million), up from last year's advantage of 6 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-49 to 23 percent (705,000 vs. 572,000), up from last year’s 21 percent; in adults 18-34 to 52 percent (274,000 vs. 180,000), up from last year's 29 percent; and in adults 25-54 to 17 percent (846,000 vs. 722,000), up from 7 percent at this point last season.

 

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the 29thtime in their last 33 head-to-head weeks (excludes weeks of Olympic preemptions) and 11th week in a row, while Jimmy Fallon has attracted a bigger 18-49 audience than "Late Late Show" for each of their last 36 head-to-head weeks.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of August 13-17. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.5/2*

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 0.7/3

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 0.4/2*

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.3/2 (in encore telecasts)

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.2/2 (in encore telecasts)

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 2.4 million viewers*

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 3.2 million viewers

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 1.6 million viewers*

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.6 million viewers

 

CBS “Late Late Show,” 1.2 million viewers (in encore telecasts)

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.8 million viewers (in encore telecasts)

 

* Friday’s “Late Show” and “Kimmel” were encores.

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.8/3

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 0.9/3

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 0.5/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.6/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.7 million viewers

 

CBS “Late Show,” 3.0 million viewers

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 3.7 million viewers

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 1.8 million viewers

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.8 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SELECTED CABLE RESULTS, WEEK OF August 13-17

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.7

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.5

 

TBS, 11 p.m.-midnight, “Conan,” 0.4 in encore telecasts

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.28 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.9 million in encore telecasts

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

 

 

 

 

 
  • GARebelman

    I look forward to ABC trying to spin some numbers as they always tout how a 25 minute show beats an over hour long show without showing the half hour comparisons. Really hard to do with that now with Kimmel moving in.

    I also fail to see how a show like Nightline will do well at 12:35. That is very late for a show with that format. If it remains there, I see it eventually put in prime time in some way as a show like that made more sense after the local news.

  • jcfreder

    Really interesting note from the Bill Carter Kimmel/Nightline piece:

    “Nightline” has regularly boasted of having the largest total late-night audience — about 3.9 million this past season. Its numbers are not directly comparable with those of the shows it competes with, however, because ABC manipulates the commercial positions in the 25-minute “Nightline” to limit its rating to about 17 minutes, which maximizes its numbers.

    Regarding Arsenio, the stories I have seen suggest that although he’ll be on air in most if not all major markets, he’s going to have a really really tough time pulling ratings. The stories say that numerous CBS stations have picked him up, but I can only assume that it means he’ll be put on after Letterman and Ferguson on those channels. Otherwise, a bunch of CW channels have picked him up, so he might have a 11 or 11:30 timeslot there, but with miniscule ratings. I personally do not see how this can end up well.

  • Brad

    ABC will stop publishing those press releases just like CBS has. Instead they’ll be counting the more money they will be making with Kimmel at 11:35. Remember, all Kimmel has to do is recoup $40 million dollars in shipping Nightline away. That is all he has to do to be successful. Anything Nightline makes is just bonus money.

    http://www.medialifemagazine.com/what-abc-will-gain-from-kimmel-move/

  • Brad

    Let’s say Arsenio Hall gets an average size studio like Ferguson, Maher, or what have you. Maybe he even gets Studio 58 that is now vacant as Ferguson had moved to 56 (hmm…). What numbers does he need to pull to be successful with something like that? Conan and Ferguson get 0.4s and are considered successful. No concerns of cancellation there. So all Hall as to do is get 0.4 or higher to be able to keep his seat. I think he can do it. He will be the only minority with a late night show. I think that will clearly make him stand out and make him hip. Not because he’s what those 18-49 year olds want, but because he will get the hot guests with the likes of Chris Rock, Eddie Murphy, Wanda Sykes, George Lopez, etc. You know, what he did back in his first run. The reason CBS is taking the chance is because his core audience back then is still in the 18-49 range, they’ve just grown up a bit. If he gets his core back and reintroduce himself to the youth, BOOM! You got a stable show for years to come.

  • anonymous

    The quote is from CBS Television Distribution.

    “Most have given the show prime real estate as the lead out from their local late newscasts.”

    Would a CBS affilliate really kick Dave out of his timeslot?
    Would an ABC affilliate do the same with Kimmel’s new timeslot?
    Isn’t FOX local news on earlier? That would give Arsenio a head start coming out of American Idol lead-ins. The CW would be Arsenio’s least desirable place.

  • Aaron

    Is it just me or does it seem like the Late Late Show is slower paced, now that the show is in front of a larger studio audience? Maybe it’s just because Craig doesn’t do a regular show in front of this large of a studio audience.

  • Brad

    Syndication is much more confusing than I thought but I think I figured it out. An example would be LIN Media, a purchaser of The Arsenio Hall Show, owning 31 stations across the USA. Buffalo, NY. Providence, RI. New Haven, CT. and more. Each station is associated with a major network. Buffalo is CBS and The CW. Providence is CBS and MyNetwork (Fox/News Corps). New Haven is ABC and The CW. Some like the station Springfield, MA are just using one station like NBC without the second rate broadcasting channel to manage.

    From what I learned about NBC’s affiliates, they have every right to show what program they want to show on their broadcast. This is why the pay and play contract with Leno could never be garenteed by NBC executives thus forcing them to cancel the The Jay Leno Show. Some of these stations, like the NBC Springfield one, may never show The Arsenio Hall Show. They just have the ability to show it. If not, LIN Media’s stations has a collection of syndicated programs depending on the association of MyNetworkTV, The CW, or what have you, to use on that station.

    You can view all the stations here…
    http://en.m.wikipedia.org/wiki/LIN_Media#section_2

  • Brad

    Here is a better, simpler example when it comes to the stations we will likely see Arsenio Hall on. Tribune Broadcasting is mostly The CW then Fox. One thing you got to ask when it comes to the few ABC affliates I’m seeing these lists, will they find The Arsenio Hall Show more profitable at 12:35am then Nightline? Interesting eh!

    http://en.m.wikipedia.org/wiki/Tribune_Broadcasting#section_3

  • Charles

    If they’re mostly CW stations, Arsenio isn’t going to be much of a player.

    His day has long passed…but since he was on the low rated Celebrity Apprentice they gave him a show.

  • Frank

    So do you think Jay was told last week that his contract was not going to be renewed for the 11:30 spot, or is this just wild speculation?

  • anonymous

    You would think if that was true, Leno would announce it and milk it for a farewell season. It doesn’t make sense to keep it a secret till the last month of his Tonight Show tenure.

  • Brad

    I keep ready between the lines of guests on his show. The way they act like this is the end. Like why is Bill Maher all of a sudden reflecting about all the times he’s been on the show? And the interview with Frankie? And what about his obviously biased opinions when interviewing Dennis Miller? I think Leno is saying to people he might not get an extension and isn’t sure if this is indeed his final year. If he was guaranteed 100% that he will not be renewed, like a contract with Jimmy Fallon had been signed, then he will let everyone know.

    http://www.bernardgoldberg.com/was-jay-leno-auditioning-for-msnbc/

  • Brad

    By the way, evidence that Jimmy Fallon wants to be in LA with his wife as the co-owners of Flower Films with Drew Barrymore.

    http://en.wikipedia.org/wiki/Flower_Films

  • Danny

    NBC suit: “Jay, thank you for your twenty years. Please give your keys to the security guard on August 30, 2013.”

    Jay, to Mavis Leno: “My poor little fanboi Mario….what will he do?”

  • Aaron

    I looked up Fallon’s wife’s bio. Looks like she grew up in the same part of California as I did.

  • Mario

    Alert! A.P.B. for a CoCohead on the loose by the name of Danny. Suspect is foaming at the mouth and talking gibberish. Suspect is considered armed and pathetic!

  • Brad

    Danny and Mario, you two are too funny. And Aaron it is always cool to learn who grew up where you did. I have Jay Leno, Rob Zombie, Scotty Iago the snowboarder and Jeffery Donovan from Burn Notice from my area.

  • Aaron

    Unfortunately, one of the Kardashians is also from my area (Marin County, California). Sammy Hagar, Dana Carvey, and Robin Williams all live here, too. I once saw Robin Williams in one of the Apple Stores nearby.

  • Mario

    Arsenio’s show won’t do crap.

    NBC might be waiting to see how Leno does against Kimmy and Letterman head to head. When Leno wins they re-sign him.

  • Steven S

    I wonder how Leno will broadcast his farewell shows again next year? Will he just replay the ones from last time? This is going to be a very uncomfortable time. Deja-vu all over again.

    Will his final guest be Jimmy Fallon? Will Jay say that Fallon is the “perfect” man for the job? Will he call Fallon a real gentleman and congratulate him and wish him luck? Will the audience laugh hysterically and give Jay his biggest laughs in years when this happens?

    When Jay hands over the keys to The Tonight Show again I think everyone will really see him for the man that he is. No class or integrity at all.

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