Late Night TV Ratings For The Week Of August 13-17, 2012

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

August 23rd, 2012

To see past weeks' Late Night TV ratings information click here.

 

Via NBC's Press Release

JAY LENO AND JIMMY FALLON SCORE #1 RESULTS FOR THE LATE-NIGHT WEEK OF AUG. 13-17, TOPPING THE ABC AND CBS SLOT COMPETITION IN ALL KEY CATEGORIES

 

 

JAY AND JIMMY DELIVER BIGGER AUDIENCES THAN THEIR ABC AND CBS TIME-PERIOD COMPETITION IN ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

 

‘TONIGHT’ AND ‘LATE NIGHT’ GENERATE THEIR BIGGEST MONDAY AUDIENCES SINCE FEBRUARY

 

SEASON TO DATE, JAY HAS STRETCHED HIS TOTAL-VIEWER LEAD OVER ‘Late Show’ TO 22 PERCENT FROM THE YEAR-AGO 14 PERCENT; JIMMY FALLON HAS INCREASED HIS MARGIN OVER ‘LATE Late Show’ TO 21 PERCENT , UP FROM LAST YEAR’S 6 PERCENT

 

UNIVERSAL CITY, Calif. – August 23, 2012 – NBC’s “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” have dominated the ABC and CBS time-period competition for the week of August 13-17, with Jay delivering bigger audiences than CBS’s “Late Show with David Letterman” and ABC’s combination of “Nightline” and “Jimmy Kimmel Live” head to head for the hour in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

 

At 12:35 a.m. ET, Jimmy Fallon also prevailed in every key category versus CBS’s “Late Late Show with Craig Ferguson” and ABC’s “Kimmel” head to head in their common half-hour.

 

Pacing NBC’s late-night week were potent Monday results for “Tonight” and “Late Night,” as Jay and Jimmy made strong returns after a two-week break during the 2012 London Olympics. With guests First Lady Michelle Obama, Olympic Gold Medalist Gabrielle Douglas and musical guest Norah Jones, the August 13 “Tonight” delivered the show’s biggest overall Monday audience (4.449 million) since February 6, the night after the Super Bowl. In 18-49 viewers, “Tonight’s” 1.291 million on August 13 matched its Monday high since that same February 6 telecast.

 

Monday’s “Late Night,” featuring guests Meredith Vieira, Kevin Durant and James Harden, Big Ang and musical guest Needtobreathe, generated Jimmy Fallon’s biggest overall Monday audience (1.952 million) since February 6 and biggest Monday 18-49 audience (687,000) since April 30.

 

Through The First 48 weeks of the 2011-12 broadcast year, "Tonight" has increased its total-viewer margin over "Late Show" to 22 percent (3.672 million vs. 3.006 million), up from the year-ago season-to-date advantage of 14 percent, while stretching its 25-54 advantage to 11 percent (1.406 million vs. 1.272 million) from last year’s 8 percent. Jimmy Fallon has established a total-viewer lead over "Late Late Show" this season of 21 percent (1.752 million vs. 1.442 million), up from last year's advantage of 6 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-49 to 23 percent (705,000 vs. 572,000), up from last year’s 21 percent; in adults 18-34 to 52 percent (274,000 vs. 180,000), up from last year's 29 percent; and in adults 25-54 to 17 percent (846,000 vs. 722,000), up from 7 percent at this point last season.

 

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the 29thtime in their last 33 head-to-head weeks (excludes weeks of Olympic preemptions) and 11th week in a row, while Jimmy Fallon has attracted a bigger 18-49 audience than "Late Late Show" for each of their last 36 head-to-head weeks.

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of August 13-17. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.5/2*

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 0.7/3

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 0.4/2*

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.3/2 (in encore telecasts)

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.2/2 (in encore telecasts)

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 2.4 million viewers*

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 3.2 million viewers

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 1.6 million viewers*

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.6 million viewers

 

CBS “Late Late Show,” 1.2 million viewers (in encore telecasts)

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.8 million viewers (in encore telecasts)

 

* Friday’s “Late Show” and “Kimmel” were encores.

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.8/3

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 0.9/3

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 0.5/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.6/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.7 million viewers

 

CBS “Late Show,” 3.0 million viewers

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 3.7 million viewers

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 1.8 million viewers

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.8 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

SELECTED CABLE RESULTS, WEEK OF August 13-17

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.7

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.5

 

TBS, 11 p.m.-midnight, “Conan,” 0.4 in encore telecasts

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.28 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 1.7 million

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million

 

TBS, 11 p.m.-midnight, “Conan,” 0.9 million in encore telecasts

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

 

 

 

 

 
  • Monikka

    Labeling someone who disagrees with them a “troll” is the last refuge of those who can’t support their point.

    Can we get back to late night television? Explain to me how having a lot of Facebook friends who don’t watch your show is a good thing.

  • Monikka

    Ferguson is left-skewing in that he is in favor of gay rights, though I fail to see how accepting people as they are should be anything but front and center in the US.

  • Frank

    There’s a lot of intelligent, and some less than intelligent, discussion about late night television.

    Holly/Monikka/Mario, whoever the heck you are…you’ve provided none of it except making ignorant shots against Conan O’Brien…seemingly not able to accept his success.

    O’Brien is showing some ratings growth, competitive with similar time slotted cable shows, making money for TBS, growing in critical approval, and getting tons of eyeballs online. My wife watches him on her smartphone each day.

    What seems to drive you most especially crazy is the near fact that Conan will be on television after Dave and Jay are gone.

    And…by the time Conan leaves the show, he will likely have more years on television as host of a late night show than Jay Leno.

    Oops…that probably just made you take another pill.

  • Danny

    Yeah, I’m out of the craved demographic, but facebook and Twitter are big parts of my life. To discount that a television personality has almost 4 times the number of followers on either site is evidence of modern ignorance.Not to mention hundreds of thousands of official youtube hits per week. Why visits youtube to see a Leno sketch?

    You can add the FB and Twitter followers of Leno, Letterman combined and they’re still not near O’Brien. Another source of revenue.

  • Monikka

    “Another source of revenue.”

    How exactly?

  • GARebelman

    Uh, how do you get revenue out of Facebook and Twitter? That revenue goes to the owners of those websites. That stuff may look great on paper but it doesn’t pay for advertisements.

  • Danny

    Damn you’re ignorant.

    Look at Conan’s website. Loaded with advertisements that people pay to place there.

    Look at his youtube channel. Most of the vids are preceded by an ad that advertisers pay to place there.

    Look at his FB page. Advertisers specifically place ads there.

    Not to mention youtube embeds placed on sites like Huffington Post…usually preceded by commercials.

  • DJ

    Yep. This is the future. Revenue from tv shows are not only from commercials during the show.

    The downside are those commercials. Conan’s bits are priceless…but to have to sit through commercials to get to them is trying. Better to DVR.

    That may be one reason for the bloodbath at Leno’s show. They’ve done little to get into social media and bring in alternative sources of revenue. And heaven knows nobody goes around with a Tonight Show baseball cap. In Nashville you see Conan hats and shirts everywhere.

  • Danny

    Jon Stewart and Colbert are up there too.

    We watch them on Hulu. Hulu is loaded with commercials…I imagine this makes CC a nice chunk of change.

  • Danny

    That’s a good point about apparel and such.

    Letterman’s show used to be huge with that. I still have a hat and some shirts from both NBC and CBS. His store has nothing now…and the CBS store on Broadway closed. Best source is the Hello Deli.

    Never saw anybody with Leno gear.

    Don’t see much Conan gear, although he has a heck of a store.

  • Drum

    2 words for internet ads-Adblock Plus.

  • Danny

    How does it work?

  • Monikka

    I’m ignorant? Twitter and Facebook add nothing to TBS’s revenue. You explicitly called them “another source of revenue.” They are in fact earning money off Conan’s efforts and giving him and his corporate overlords nothing. The conceit is that Twitter and FB will lead viewers to his television show. Has that happened?

    I understand how Hulu works. I understand how Conan’s website works. Unfortunately for them, I know how to work a DVR.

  • Danny

    I’m absolutely amazed and astonished you can spell DVR.

    Goodnight Mario/Monikka…hoping you’re less of a virtual hemorrhoid tomorrow.

  • Monikka

    I’m off to London. Cheers.

  • Aaron

    Monikka, you make fun of Conan for having red dyed hair, while you’re the one who’s the fan of the man with the abnormally large chin.

  • Charles

    I;m confused…so now Mario/ Monikka is Luigi?

    They need a better sign in system here.

    And what is a lie about Jay Leno? Lots of opinions…don’t see any lies.

  • Diana Santiago

    I do agree with that. This page would be a lot better with a better sign in system. Trolls hide behind false profile names.

  • Danny

    Obviously Mario/Monikka hasn’t seen Conan’s FB page, in which many of his vids and pods are posted in the timeline, with the ads present. Another way to advertise. Of course FB makes the money off of the placed ads on the side.

    Mostly Conan tweets silly things (light years ahead of anything produced in Burbank) but often links to vids and pods…again placed ads.

    Conan’s grown by 200,000 FB followers just the last month.

    http://www.brainshark.com/ideas-blog/brainshark-articles/what-conan-obrien-can-teach-us.aspx

    Here’s what Conan is doing that’s very smart — advertisers don’t only want large numbers for specific demos; they want an engaged audience,” says Larry Chiagouris, marketing professor at Pace University’s Lubin School of Business and former chair of the Advertising Research Foundation. “The more you engage with your audience, the more you develop a relationship with them, they tune in and pay attention to the commercial messages. The average Conan viewer is more engaged with his program than the average viewer of Jay Leno’s. I would bet on it.”

  • Danny

    448,848- Jay Leno’s FB followers

    355,132- Dave Letterman FB followers

    186,699-Kimmel

    1,910,437-Conan O’Brien FB followers

    Conan beats all of them combined.

    6.5 million Twitter followers.

    Amazing.

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