Soap Opera Ratings: 'Days of Our Lives' Returns With Highest Ratings in 8 Months Among Women 18-49

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August 24th, 2012


via Soap Opera Network:

Week of August 13-17, 2012

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

NOTE: DAYS #s compared to three weeks ago


Total Viewers
1. Y&R 4,311,000 (-3,000/+203,000)
2. B&B 3,071,000 (-97,000/+102,000)
3. DAYS 2,699,000 (+218,000/+203,000)
4. GH 2,463,000 (+147,000/-235,000)

1. Y&R 3.2/10 (same/-.1)
2. B&B 2.3/7 (same/+.2)
3. DAYS 2.0/6 (+.2/+.2)
4. GH 1.8/5 (+.1/-.1)

Women 18-49 Viewers
1. Y&R 824,000 (+25,000/-60,000)
2. B&B 626,000 (+8,000/+83,000)
3. GH 591,000 (-8,000/-199,000)
4. DAYS 583,000 (+43,000/-84,000)

Women 18-49 Rating
1. Y&R 1.3/9 (+.1/same)
2. B&B 1.0/6 (same/+.2)
3. GH 0.9/6 (same/-.3)
3. DAYS 0.9/6 (+.1/-.1)


Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • James


    Now just keep it up. B&B needs to go up as well.

  • Brad

    FINALLY! The soaps have a pulse again! DAYS did very good this week. GH Went up as well. Now the key thing is if they can keep up the good ratings!

    Monday: 2.1/2,906,000
    Tuesday: 2.0/2,676,000
    Wednesday: 2.0/2,649,000
    Thursday: 1.9/2,578,000
    Friday: 1.9/2,686,000

    I think that it is a good thing that on Thursday it dipped to the shows lowest day of the week with 2,578,000 viewers but on Friday (a day that has historically been known as DAYS lowest rated day of the week) it rebounded to 2,686,000 and became the shows 2nd highest rated episode of the week, the first being Monday’s 2,906,000. This tickles me that the soaps have rose! I want them to stay on! I also think that DAYS has been great the past two weeks.

  • Bluemac

    DAYS ! Good job ! Now maintain and build maintain and build !

  • Justin121

    B&B still up 0.2-0.3 from last year, but I really wush it’d go higher.

  • Lance

    Since DOOL has returned, it seems to be doing almost everything right. Suspenseful, sentimental, romantic, and characters acting like themselves again and not the way the new writers think they should behave. Word of mouth appears to be great too. Go Days! Just hang in there. Soon all of the B&B viewers will get sick of watching a show with just one storyline (i.e., the “triangle”) and listening to the same dialogue over and over again (i.e., everyone constantly discussing the “triangle”) and start switching over.

  • Stacy

    Days was great last week and this week was also a good week. GH was good last week with the return of Jerry, but this week was dull to me. I am not a fan of Jax so his return didn’t do much for me.

    In a few weeks I will have to choose between gh and days. I read a rumor that Steve Burton is leaving gh if that is true i will definitely choose days over gh. I think it will be a big mistake if gh lets Steve Burton go right now. I read the reason is over money he will have to take a pay cut. IMO i think instead of giving Steve Burton a pay cut get rid of the OLTL characters. IMO the OLTL characters don’t add anything to gh. I guess i feel this way because i never watched OLTL and so those characters are confusing to me because i don’t know the history of them. Right now with gh changing times they are going to have to do something to keep the viewers and letting long term actor’s leave won’t help.

  • pinevalleylover

    go gh!!!!!! Gh has been very entertaining with the return of jerry jacks and jasper jacks i hope the ratings continue to go up!!

    Days did very well too! I think it will go down next week but hopefully not too much!

    @lance i agree b&b is all about the triangle and its getting more boring everyday they need to get some other storylines!

    y&r is just so boring! Hopefully jill farren phelps and josh griffith will spice things up!

  • pinevalleylover

    @stacy i hope steve burton stays too! I am still waiting for liason to reunite

  • MBmomof3

    Great news! Go soaps!

  • Richard

    Stacy, Did you see today’s show and Liz watching The Chew. I thought that was funny. Today’s show was the worst to me. That stuff with seeing the green water or something just looked so stupid to me. Some things are okay on the show right now but overall still not enjoying it.

    GH is back up in the men who tuned out during the Olympics but lost some of the 18-49 women. Older viewers and men evidently are tuning back in again and helped the rise.

    As far as Days the last 2 times they have these big gains, they couldn’t hold on to them the next week. For their sake they need to really hold on to them this time.

  • Stacy


    I did see todays show and i liked Liz watching the Chew that was funny probably the only thing good about todays show. I agree with you the upcoming story with the virus in the water doesn’t look that good to me. I really don’t want a reapeat of the 2006 virus when Courtney died and Sam almost died. GH this whole week for me was dull and i didn’t care for this week much at all. I have never been a fan of Jax so his return didn’t do much for me.


    I was never a fan of Liz and Jason but i have always liked Sam and Jason. I just really like the actor Steve Burton and if he leaves the show won’t be the same. I remember when he left in 2000 for awhile i didn’t watch much then because it just wasn’t the same for me.

  • Rickster

    Great DAYS return; I do want to commend the writers for the “steer correction” and getting the characters back to their normal selves.

    During the last year I had noticed a lot of inconsistencies that sometimes made the show less appealing to me … The past two weeks have helped me “trust” the writers again and hopefully the history of each character is honored.

    Let’s hope this new “reset” is one that is a keeper … Oh, and SOOO excited to see Eileen Davidson (Kristen Blake) and Blake Berris (Nick Horton)just around the corner!

  • Andy

    I really liked GH today. The green water was different and Olivia freaking out was funny,she’s seeing the future.Jerry is an evil genius and I like the chemistry between Todd and Carly. It was good to see Tracy on air and Luke and Anna make a great pairing. Kristen Storms is back on air soon, GH is running strong on several fronts.
    It’s good to see the soaps doing well!

  • Sean


  • PJ

    Frank Valenti tweeted that Monday is a cannot miss episode and features a surprise return they have kept under wraps. Will be interesting to see who it is. Interestingly enough Vanessa Marcil tweeted “Got Brenda?” In response and AMC’s Rebecva Budig tweeted she would be watching. Will it be either of them or someone else. The secret has been kept we will find out Monday! Love that they managed to keep this return secret

  • Jeff

    The great ratings for DOOL makes me wonder why soaps don’t do that once a year, take a few weeks off and leave everyone on a big cliffhanger. Think about primetime. Good cliffhangers give lots of reason to buzz and even a few weeks gives time to build buzz. They could fill it with great classic episodes of the show from the past, maybe even with some set-up by one of the stars or former stars for each of those classic episodes. It would save money, give the show some needed buzz, and increase ratings. This is the type of thinking the networks should be doing. Think outside the box. Maybe even have 2 hour finales or 2 hour kick-offs to get things going again.

  • juju

    Days : last week (and these ratings are for last week) was great but this week was boring and lame and it seems these writers once again rewrite the same stories they had one year ago who got them fired by the way..therefore i disagree with some posts about praising these last two weeks and characters being themselves again; last week was great yep this week certainly NOT..Will if he was himself would never slept with boring Gaby..awful, these ratings will NOT last mark my words..too bad the daysaster was great as well as the aftermath this last week…too bad.

  • Justin

    DAYS 1st week back after the olympics was great but I actually think this week continued to build steam…some say it was boring, I beg to differ. The scenes between Chad & Gabi were great, this is some of the best acting the actor who plays Chad has done in quite some time. The unveiling of Stefano was great as well…the actor who plays Ian isn’t the greatest but the chemistry and history that Stefano and EJ have was great to see again. The scenes with Lucas/Will were good…the scenes with Sonny/T were good…DAYS has a good balance of excitement, suspsence, romance and history going for them right now. Great to see DAYS hit the 2.9 million mark, it’s been a while.

  • joshua

    Good for Days but I think YR was great this weeks. BB was superb because I watch it and look forward in seeing Liam! Ahh I wish I had a Liam lol I love soaps and I say great job of keeping me stay tuned til tomorrow.

  • tv log

    Joseph! You had played Dominio on General Hospital,Stephano on Days of Our Lives, and Massimo on Bold and Beautiful! Is he savior of US Daytime Soap Opera! Young and The Restless! American soap opera sucks!

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