Soap Opera Ratings: 'Days of Our Lives' Returns With Highest Ratings in 8 Months Among Women 18-49

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Written By

August 24th, 2012


via Soap Opera Network:

Week of August 13-17, 2012

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

NOTE: DAYS #s compared to three weeks ago


Total Viewers
1. Y&R 4,311,000 (-3,000/+203,000)
2. B&B 3,071,000 (-97,000/+102,000)
3. DAYS 2,699,000 (+218,000/+203,000)
4. GH 2,463,000 (+147,000/-235,000)

1. Y&R 3.2/10 (same/-.1)
2. B&B 2.3/7 (same/+.2)
3. DAYS 2.0/6 (+.2/+.2)
4. GH 1.8/5 (+.1/-.1)

Women 18-49 Viewers
1. Y&R 824,000 (+25,000/-60,000)
2. B&B 626,000 (+8,000/+83,000)
3. GH 591,000 (-8,000/-199,000)
4. DAYS 583,000 (+43,000/-84,000)

Women 18-49 Rating
1. Y&R 1.3/9 (+.1/same)
2. B&B 1.0/6 (same/+.2)
3. GH 0.9/6 (same/-.3)
3. DAYS 0.9/6 (+.1/-.1)


Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • ohiogirl

    Days is going strong…I loved seeing Will and gabi together…hope the writers turn that story around. It was never right for Will’s character, even though Massy has done a wonderful job acting.

    EJ and Samantha is the way for the show to go. Rafe was so much better in his scenes with Alison Sweeney than he has been over the months in the Carrie storyline, but everytime we get a few days of story with sami/EJ, we have the rug pulled out from under us.

    Lucas is a great character. A new actress needs to be cast as a love interest for him…someone who the audience finds endearing, but is a bit quirky…just to drive mom Kate crazy.

    Always good to have scenes with Roman, but I would love to see a real story for him, not just jumping in to make an arrest. Perhaps a ‘short arc’ story such as a vacation that turns into an adventure when he is caught in the middle of a museum heist, or goes to Malaysia or Thailand to vacation and rescues a couple of young orphaned twins from an illegal overseas factory sweatshop, and winds up bringing them back to Salem and adopting them…interesting?

  • thetruth

    Oh NO ohiogirl this Rafe character can GO AWAY, why not kill him off with his sister by the way (what a bore..) instead of characters like Jack ?? Last week he was even not on the soap and nobody missed him, it says a lot ! He is not needed at all and have no chemistry with other characters what’s so ever..
    The Ej/Sami/Lucas was alright we certainly did not need dull Rafe to be thrown in their story..lame lame lame and will not help the ratings, on the contrary..bad move writers.

  • maria

    I read most of the comments. Dont know much about days left it a decade ago but i love gh. Someone wrote it is rumored jason might leave which a year ago i might have been upset but i think they r going to destroy another couple i love jasam i really dont care. Maybe he will be the one to continue the search for robin bc at one time they were a great couple. I just dont like him with liz she is just a boring character. Also someone said gh has a secret character coming on monday i hope it is brenda but of not on contract i wouldnt care. I just need her to come back and save my boy sonny from this horrible storyline with kate(who i do wish they will kill off) and her ex. They really given up on sonny. He needs brenda bc she really was the best love story he ever had. I love jerry and jax but not the storyline. A love triangle using them jax/carly/todd and alexis/shawn/jerry would have use the great actors in a better way. As far as the oltl actors i love todd brings humor that gh lacked and star has found her way with mike they r cute together. Mcbain i just dont like on this show they r using him wrong

  • Shelly

    Way to go Days!!! They are doing it right and I hate to miss an episode. Y & R, on the other hand, is a mess. Why don’t we just rename it the “phyllis show”? I love Michelle Stafford, but really; where is everyone else? Where are the core families? They’ve stripped the Abbotts and the Winters. Sharon is a freakish shadow of her original self. Tucker is a strange, confusing character. Jill and Katherine are pretty much off the canvas. Victor’s storyline is losing me fast.

  • Richard

    Nelson Branco has evidently learned who the return is for GH on Monday. He has been tweeting stuff about it and said something to the effect that it has nothing to do with All My Children but kind of does.

    I’m kind of thinking it must have something to do with when the character was off GH and on that show. Of course which GH fans who only watch GH know nothing about that show either.

    I hope they don’t start referencing stuff from there like they do with the OLTL characters sometimes. I don’t mind new characters if they stick with stuff that has to do with the characters on GH. When they get to talking about stuff from the past esp. when 2 OLTL characters are talking alone and then they never explain what that meant. I really hate when Todd and Starr get to talking because they do that all the time. And I am just sitting there so confused. Todd and John do it sometimes too.

  • Robert

    Days was amazing. The first time I have enjoyed the soap in years. The new writers are great. They are returning the show to its roots. This week I think Days was even better. Chad, Gabi, and Will were my favorite parts of the week. Thank god boringville is finally over. Go Days.

  • diana

    I watched DAYS last week, it was better than it’s been in a long time, with the gas explosion, and Jack’s heartbreaking last moments, I hope he isn’t really dead and will return again, sooner than later! Because except for Jack&Jennifer, I can’t think of another reason to watch. Looks like Jack doesn’t even rate a funeral? Bah! Don’t like Sami bouncing from Lucas to EJ to Rafe, I want to see a REAL love story, but it looks like DAYS is trying to keep all the “shippers” on a string. Boring! Will going back to Gabi after coming out as “gay” is just going to confuse everybody. Now it looks like he’s bisexual, which frankly I would prefer, but I don’t think GLAAD would like it, lol. As for GH, I didn’t watch after the “Jasam” breakup, can’t stand the way John&Natalie are being portrayed either, but then I broke down and caught the last few minutes yesterday. And I liked it! (except for Liz watching “The Chew” she should have been watching “Fraternity Row”! lol) I’ll be tuning in Monday to see what the “big surprise” is.

  • Stacy


    I hope GH isn’t going to do a crossover with AMC like they are with OLTL. I have never watched AMC and that would just as confusing to me as the OLTL characters are.

  • lisa

    Robert last week with the aftermath of Daysaster Days was great and deserve it’s good ratings but THIS week was awful and NO the show is not returning to its roots, i totally disagree, Will should have not slept with awful disgusting Gaby if he has been written in character, with a guy like Neil maybe but certainly not a one-night stand with Gaby of all people, he never was attracted to her to begin with..it is so much out of character, not even funny. Moreover this PSA gay bashing story with Tadd and Sonny is so predictable and boring, other soaps already did that and it was so much better written than this mess..so this last week was great, although Jack should have lived and Gaby should have died (with her horrible brother) but this week was a big failure and yep boring ! These new/old writers again in charge are so bad, i am disapointed to say the least.

  • PJ

    Well 1/2 of the crybabirs.Richard wants to ruin the surprise for everyone, this is what hurts.soap ratings spoilers and surprises being given away Sad that Richard is posting about it and ruining it for people

  • Charlie Sheen

    Monday: 2.5/3,307,000
    Tuesday: 2.3/3,134,000
    Wednesday: 2.3/3,030,000
    Thursday: 2.0/2,862,000
    Friday: 2.4/3,019,000

    Monday: 2.1/2,906,000
    Tuesday: 2.0/2,676,000
    Wednesday: 2.0/2,649,000
    Thursday: 1.9/2,578,000
    Friday: 1.9/2,686,000

    Monday: 1.7/2,375,000
    Tuesday: 1.8/2,490,000
    Wednesday: 1.8/2,485,000
    Thursday: 1.8/2,577,000
    Friday: 1.7/2,388,000

    Monday: 3.3/4,431,000
    Tuesday: 3.1/4,144,000
    Wednesday: 3.4/4,531,000
    Thursday: 3.2/4,369,000
    Friday: 3.1/4,081,000

    Looked like another good week for soaps. Usually August has been a pretty bad month for the soaps in the past 5 years.

    DAYS better had went up with an event like that. What I liked about DAYS ratings is that they kept most of their audience after Monday.

    GH had a pretty good week too as they only have 2-3 more weeks in their old timeslot before moving should be interesting to see how that goes.

    With Y&R I’m just patiently waiting for the writing to come in. B&B they finally got Rick in that same old same old storyline.

  • True Facts

    I think NBC is going to take that 2014 option after these ratings. 2.9 million is the most its had in a long time. DAYS really needed that kind of exposure because I felt like there was nothing the show could do to get new audiences. They need to keep these audiences as long as possible.

  • True Facts

    @ Shelley

    Y&R caught a little bit of fire a couple of months ago but it seemed like since Ricky died and Daisy went missing the show started to go downhill real slowly again. The good thing is they have Maria Bell out so the new writing will show up in the fall and we might get a much better and consistent show then.

    @ Robert

    I agree with you guys DAYS has been amazing as I’ve actually enjoyed the Chad, Melanie, and Gabi stuff more than anything else. I felt like for about a month now that DAYS was slowly improving in a lot of areas where they had previous flaws at. Hopefully their new writing too will help keep the show consistently good in the fall.

    @ PJ

    There was some good build up on Friday, I haven’t consistently watch the show everyday in a while honestly but its been good when I do check it out its just that I’ve been more focused on the other soaps. The new timeslot will help me out a ton get into GH a little bit more.

    Monday will be interesting as I think GH definitely needs a big name to prepare for this new timeslot move. I feel everything has finally come together for that show and its well on its way.

    @ Charlie Sheen

    Rick’s character is awesome right now he’s such a douche but he actually has me interested to see B&B next week to see what he does with Caroline.

  • jason

    daysaster was a big hit,it is going to be really interesting to see what happens starting 9/10/12 when GH moves to same time as days.

  • JayTN

    diana…Liz couldn’t have been watching “Fraternity Row”, as the fictional soap opera was canceled along with OLTL, despite Roxy’s valiant attempt to keep it going. Perhaps she could have been watching an internet version of “Row” as a wink-and-a-nod to the whole Prospect Park/AMC/OLTL debacle.

    For me, there are two things in these ratings that are glaring. First, Y&R, B&B, and “Days” are all up in the year-to-year viewership. Not only up, but up by six figures. It is always encouraging to be watched by more people today than you were a year ago. Also, the same three soaps were up in the 18-49 demographic from last week (or three weeks ago in the case of “Days”). However, only B&B is up year-to-year in that category.

  • LynTX

    JayT –
    Checked SON ratings archives and Y&R had 4,514,000 viewers for corresponding week in 2011. They actually lost 203,000. SON to correct…..

  • Richard

    Lyn TX,

    Someone else pointed that out on another board too.

    What also was astonishing is that same week last year Y&R was down 780,000 viewers from the year before in total viewers. So in 2 years they have lost over a million viewers.

    GH had recovered some of it’s total viewers that week last year, and up again this same time from last year. So that is good.

    But they were down last year almost 100,000 viewers in the 18-49 from the year before, and now down 199,000 from last year. So they are up in total viewers over a 2 year period but down a little over 300,000 18-49 women viewers since 2010.

    They had also risen back up to a 1.2 in the 18-49 rating for that week from a 1.1 the week before.

    That is what Ron C. and Frank V. are going to have to reverse is that trend.

  • Jack

    Maybe all soaps need to take a one or two week hiatus just to regroup and give their viewers a chance to miss them, despite the drawbacks. The upcoming fall will be crucial if DAYS and GH survive. If I had to wager, I’d say the sand will run out for DAYS and GH will be flatlined. Sorry folks.

  • Chrisann D

    I watch Y&R sporatically I really have a hard time relating to the characters on that show. Days is also a on and off thing with me lately. I do think this last week on Days has been entertaining and thats all you can ask for. B&B ugghhhhh it is going to continue with the Hope/Liam/Stephie show. So done with that.
    GH is the only show I watch consistantly. I am hoping Johnny S. is gone soon and there is a Carly/Jax/Todd storyline. Would also like to see Joe Jr and son Trey gone and take Miss Mob Princess with them.I am also enjoying Anna and Luke together.
    Richard you never said who they are bring into GH so I am very curious to see who that is. Hope it’s not a let down.
    MBmom, I like John on GH. He needs a more exciting storyline. I would kind of like to see him take a ride on the “darkside” for awhile. But I am still glad Todd and him were brought over from One Life.

  • Richard

    Chrisann D, I have no idea who it is. I just saw that tweet from Nelson Branco who says he knows. One thing I have learned about Nelson Branco though is that he sometimes likes to make folks believe he knows what he is talking about or knew before everyone else did. I don’t think that is always the case.

    I was just guessing and speculating like a lot are doing online right now. There are a lot of wild rumors going on but all of them say this is what we heard and stuff like that. Nelson Branco is the only one who says flat out he knows who it is. And he says it sort of has something to do with All My Children.

    I don’t ever know what to believe with Frank V. and his tweets. This isn’t the first time since he took over GH that he has tweeted something big is going to happen and then it turn out to be something minor.

    I have been watching the show via You Tube for several weeks now and keep going back and catching up too. I’ve watched now on You Tube just about everything I fully missed since I quit in March. I still don’t see what you guys see as greatness. Some parts I like but a lot I don’t. I still see a dead show walking just as it has been for almost 5 years now.

    I don’t see any of the big changes so many are talking about that are there. I still see the same stuff that plagued the show under Guza and Wolfe except back then we had only 2 macho lifeless men hogging the screen time and the saviors of Port Charles. Now we have 4. And funny I can see why Sam is supposedly so attracted to John. Michael Easton and Steve Burton both have the same lifeless expression and lifeless acting capabilities. And both just seem like they go through the motions. They have to be the 2 dullest actors ever.

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