Soap Opera Ratings: 'Days of Our Lives' Returns With Highest Ratings in 8 Months Among Women 18-49

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Written By

August 24th, 2012


via Soap Opera Network:

Week of August 13-17, 2012

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

NOTE: DAYS #s compared to three weeks ago


Total Viewers
1. Y&R 4,311,000 (-3,000/+203,000)
2. B&B 3,071,000 (-97,000/+102,000)
3. DAYS 2,699,000 (+218,000/+203,000)
4. GH 2,463,000 (+147,000/-235,000)

1. Y&R 3.2/10 (same/-.1)
2. B&B 2.3/7 (same/+.2)
3. DAYS 2.0/6 (+.2/+.2)
4. GH 1.8/5 (+.1/-.1)

Women 18-49 Viewers
1. Y&R 824,000 (+25,000/-60,000)
2. B&B 626,000 (+8,000/+83,000)
3. GH 591,000 (-8,000/-199,000)
4. DAYS 583,000 (+43,000/-84,000)

Women 18-49 Rating
1. Y&R 1.3/9 (+.1/same)
2. B&B 1.0/6 (same/+.2)
3. GH 0.9/6 (same/-.3)
3. DAYS 0.9/6 (+.1/-.1)


Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Richard

    Charlie Sheen & TimsDale,

    Two of us had noticed the thing with the ratings plus someone had pointed it out on another board.

    Back about 2 pages in the comments we discussed it too.

    Not only is Y&R down that much this year but they were down alot last year. just this week alone they are down over a million viewers since 2010. that’s in total viewers.

    GH is suffering the most in 18-49 women. They have lost over 300,000 18-49 female viewers since 2010.

    That trend is what Ron C. and Frank V. are going to have to fix.

    @TimsDale, I agree with you and MBMom both about recycling producers and also writers. Right now GH has 2 writers on staff who are responsible for the cancellations of at least 1 show. And I think one of them was high up on the staff when AW was cancelled as well. And she has a very bad track record. Why Ron C. would want her esp. after the disaster she was said to have made out of ATWT I have no idea. But I think he also hired her at OLTL after ATWT was cancelled.

    I think this is the first time in awhile that GH doesn’t have any relative new blood among the writing staff. All of them are recycled writers, but some of them are good recycled while others should have never been hired on their first soap. GH’s last new writer they hired was in 2009 and he was building a reputation — so much so now that he is free from GH after being let go, Days picked him up and he is now a breakdown writer under Tomlin and Whitesell.

    @Jeff — There had been rumors going around for the last week that he was returning to GH. I loved him during his first run. I just hope on top of all hope that he is not made into a villian to prop Luke and Anna though. For years now when a beloved character returns to GH (i.e. Rick Webber and Holly Scorpio) their history is rewritten and they are made into the villian. I sure hope that doesn’t happen this time.

  • MBmomof3

    Richard & Jeff – I had heard rumblings about the return and hoped it would be true. I agree with Richard though, that some of these big returns have been real stinkers and former fan fave characters were asassinated. I hope that is not the case this time around. I am really enjoying Anna’s return, so I am hopeful on this storyline. Go GH!

  • pkevinm

    almost 50 years of watching gh, and it is as good now as ever – – classic port charles drama again with a dash of llanview. i hope they keep it up and welcome pine valley alumni too. confusing?? please, it is not confusing unless you’re confused to begin with. i will never dislike the whole lazarus thing either. unlike real life, nobody really dies in soapville – – and that is great!

  • JayTN

    I’m not defending Jill Farren Phelps, but I don’t think she is hardly the soap kryptonite that some people make her out be. She has been a producer on six daytime soaps, more than any other person in the history of television, and none of those shows were canceled during her tenure.

    Under her leadership, NBC’s “Santa Barbara” won 3 consecutive Daytime Emmy awards for Outstanding Series (1988-90). During her time at “Guiding Light”, Phelps brought back the popular Kim Zimmer (Reva), but was wooed away by NBC to take over “Another World” in an attempt to stave off cancellation. Although Phelps was at the helm of AW for just over one year, when she left, the soap’s 18-49 performance had increased by 34%. Phelps then was lured away to ABC where she served as executive producer of OLTL (1997-2001) and GH (2001-12). Surpassing her awards total at “Santa Barbara”, GH won four Outstanding Drama Daytime Emmys during Phelps time in charge (2005-06, ’08, ’12).

    Granted, “Santa Barbara” witnessed an actor exodus under her leadership, but while critics and viewers may have thought the quality improved under Phelp’s successor – John Conboy – it was not reflected in the ratings. While at GL, a couple of longtime actresses opted to leave, but again, GL was last more than a decade after Phelp’s exit. Phelp’s replacement at AW, Charlotte Savitz, would squander those 18-49 gains and shepherd the long-running soap until its final day.

    While I am no fan of recycling writers or producers, at least Y&R went with someone as head writer – Josh Griffith – who has a history with the soap, having previously been a producer (2006-08) and writer (2007-08).

  • Stacy

    GH big surprise didn’t do much for me today. If they are going to bring somebody back let it be Laura, Alan, or Emily. I was never a fan of Duke.

  • Richard

    Jay, Goutman was at AW as producer when AW got cancelled. They moved him over to ATWT after that.

    I never saw any of her other shows. So I can’t judge that. Soap Opera Digest a few years ago ran an article on the Emmys and which producers knew how to play the Emmy political game best. Phelps was one of the tops as knowing how to block vote, etc. She was one of the producers while at either SB or GL who would pay for all their cast even recurring and day players to join the Academy so they could get extra votes and extra folks on the list of nominees. So although I am sure she deserves some of her Emmy wins I am not so sure she deserved all her nominations.

    I loved alot of what Phelps did at GH and a lot I hated. I just read the interview that Michael Logan did with her. She was very candid and he was pretty tough on her with some of his questions. According to her she is supposed to get Y&R in better financial and bring it into 2012, but she promises it will not be paced like GH because they are 2 different shows.

  • Richard


    Not all of us watched All My Children and One Life To Live and when certain things are talked about how are we supposed to know when the writers don’t take the time to tell us. If I have to go investigating online to find out something then the writer has not done his job.

    When I watched the fight between Todd and John and one of them hit the other and says this is for Marti. How in the world am I supposed to know who in the world Marti is? The only way I found out was to ask a question online because it sure wasn’t explained on the show.

    Later I understood when someone explained to me who Marti was and that Todd had raped her on OLTL.

    Maybe it is not confusing to you about stuff like that. Or maybe according to your remark I guess you just think your smarter than the rest of us.

  • Stacy


    GH is confusing to me when they add the OLTL stuff since i never watched OLTL. I have watched gh since 1995 and a little bit before that because my mom watched it when i was a kid. As Richard pointed out the fight between Todd and John and John saying this is for Marti. I had no idea what that was about until just now when i read the post by Richard. As a mother of 6 ranging in age from 2-12 i don’t have time to research OLTL so that i will understand what is going on with gh.

  • Richard

    Anyone that wants to know more about the story started today with the surprise character go over to Soap Opera Network they have a featured article about it.

    According to the editor over there, it is going to be a new take on a story Ron C. did at OLTL.

    The article is good. It kind of relieves some of my fears but then at the same time doesn’t make me too excited about the story either. Just have to see how it plays out.

  • Richard

    There is one thing revealed in the article and then in another thing from Frank V. himself that is also posted at SON that I think a lot of people will be surprised with.

    I understand possibly why they are doing it the way they are, but I am not sure what it is going to do as far as the impact of the cliffhanger.

  • Jeff

    I don’t quite get all the upset and hate about the OLTL characters. I watched OLTL, but all characters to a soap are new at some point and come with a hidden backstory. Probably half or more of GH’s audience (I would honestly guess close to 60%) watched OLTL, but unless you watched GH in the early 80’s, you didn’t know Heather’s back story (I know she was on for a few months about 8 years ago), and she was a hoot to have back. If you didn’t watch GH in the late 80’s, you won’t understand today’s surprise. And, people coming and going helps keep soaps fresh. Never easy to have favorites go or have less screen time, but if people would stop hating and see that the characters are blending quite nicely with the current cast and enhancing their stories, you might just enjoy the show a bit more. I think all the soaps need positive energy from the fans these days. Glass half full instead of half empty. Just my thoughts.

  • JayTN

    Richard…I did forget about Chris Goutman being the last executive producer of “Another World”. To be fair, however, the writing was on the wall by the time he got there…a mere seven months before the final episode. It was still Charlotte Savitz that squandered the 18-49 year old demo gains made by Phelps and ultimately resulted in AW’s cancellation (the decision to cancel, at least internally at NBC, may have actually been made prior to Goutman’s arrival).

    Using TimsDale4Ever’s reasoning, no one would want to hire Mr. Goutman because he was present and accounted for when AW was canceled, and also when the plug was pulled on “As the World Turns”. For the record, since ATWT’s demise, Goutman has directed episodes of “Days” and Y&R.

  • Richard

    Jay, I am sure you are right about the decision to cancel AW.

    As far as the last part and not sure you meant that, but to me hiring someone as a director is different than hiring that same person as a producer. He may be a more talented director than he is a producer. The production decisions I am sure have more overall affect on a show than the direction as they are making big decisions about the show. Same with writing and projecting long term story.

    Many writers are talented at doing scripts but as far as breakdown and headwriting they absolutely stink.

    I think once someone has a proven track record of having been bad at something then somewhere someone has got to say enough. It is just like I have read about James Lipton the A&E guy with the talk show. I understand from reading that he used to be a soap opera head writer and kept getting hired for jobs over and over but he was always bad at it. Somewhere someone has got to say no. I mean in a regular job if you have a proven record of being bad at something eventually it catches up with you and you can’t hired in that position anymore due to the bad references.

  • Richard

    Jeff, If the characters are blending so nicely then why is it that pretty much every GH board you go to and even the non-GH boards as well have folks who don’t like them and the OLTL talk. And new characters are totally different. With Ewen who is a new character only the pertinent stuff to his life is dealt with on the show.

    The OLTL characters are treated totally different and they talk about stuff that if you never watched the show you don’t know anything about.

    It is just lazy writing not to deal with just the stuff pertinent to the show. Even if 60% of the audience watched OLTL you still have 40% that don’t. And I guess that 40% is just supposed to sit there and wonder who the h*ll they are talking about and keep their mouths shut.

    If it was a one time thing maybe okay but it happens over and over again. After awhile people get tired of trying to figure stuff out and quit watching because they do get confused.

    And it is not their responsibility to have to go find out what was meant. It is the responsibility of the writer who is writing the show to tell them what was meant or not to put the reference in there at all.

  • JayTN

    Richard…my point is that it doesn’t make sense to blame one person for a particular series demise. It is usually a team effort, with the producer being just piece of the puzzle.

    Should Chris Goutman be blackballed as a producer because two of the soaps he produced were canceled under his watch? “Another World” is probably not his fault, and Goutman was at “As the World Turns” for roughly a decade. The fact that Goutman stayed so long at ATWT, and Ellen Wheeler’s nearly 7 year tenure at GL (both as a producer and executive producer) give credence – in my opinion – to the suspicion that Proctor & Gamble wanted out of the soap opera business and didn’t really try to save either soap. Personally, if P&G was really invested in the long term survival of ATWT and GL, neither Goutman nor Wheeler would have been allowed to stay as long as they did.

    I’ve never bothered to do any research, but primetime is likely just as guilty of recycling writers/producers as daytime is, except with primetime you have more product being put out so it is less obvious. Take Ryan Murphy, for example. He had a bona fide hit (by cable standards) in FX’s “Nip/Tuck”, yet it seemed to wane creatively after the first few seasons. Similar complaints have arisen at Fox’s “Glee”, also created by Murphy. He once again struck gold with FX’s “American Horror Story” and has the upcoming NBC comedy “The New Normal”. Murphy’s spotty track record when it comes to writing and producing his series have not kept the networks from working with him as “Glee” is returning in the fall, as is “Horror Story”.

  • David

    Richard as usual continues his hatred, apparently he has something against OLTL and now he continues to bring that hatred to GH.

    Wasn’t Duke Lavery originally a villain then reformed into a good guy. I am avoiding spoilers on this one because this return is awesome. This return along with the whole Anna/Luke searching for Robin has been awesome.

    Jerry put something in the water and effecting all of Port Charles is going to make for an awesome couple of weeks leading into the time slot change.

    I have heard rumblings that Ian Buchanan isn’t the only surprise return they have kept under wraps. Over at one site it has been reported that this story will bring Stuart Damon back as Alan. Nothing confirmed on it but seems possible and would really enjoy his return.

    GH is on fire, and little by little it is making ratings improvement. Hopefully with the stuff going on now it will be interesting to watch.

    Of course no matter how good it is Richard will continue to complain and hate on Frank V, Ron C, and anything he don’t like. I wonder if he would find something to complain about if they brought his favorite Jackie Zeman back. You know the one who will save GH’s ratings!

  • Kayla Rae

    DAYS has been absolutely fabulous these past two weeks! Go Days!!! Keep up the great work…I enjoy DOOL so much more than any of the other soaps!

  • Kayla Rae

    Days will be renewed, I am sure. It is getting sooooooooooooo good!!!

  • Richard

    Jay, I think of primetime as a little different because rarely do the big time producers really get hired for a job as to making pilots for shows and selling them to the network.

    There was a time when writers and producers in daytime did that, but now in the last few years no network has been interested in new daytime properties. And no one has really tried new blood but one show is cancelled and they just move the so called talent from that show straight on to one of the others.

    And what is sad is it is not like there is not good talent out there that they are not using. And some of them want to work but just can’t get hired.

    As with my other statement, I think some folks are better suited for some things. Like I said some people can write great scripts. I have heard many OLTL fans say that Ron C. was a great script writer when he was doing that at OLTL. Many of those say he was a better script writer than he is as a head writer. Maybe Goutman is a better director than a producer.

    Many at Days say that Tomlin is a better writer than he is a producer.

    Some folks are not set out to be the leader.

    I think there just comes a time when someone has got to say lets give some new blood a chance. Soaps have discovered some great backstage talent over the years, but they had to take a chance. The folks running these soaps haven’t taken a chance in so many years now. They would just rather keep doing the same old same old with the same tired execs and head writers. I mean what if back in the late 1970s someone had done the same old thing with GH and just hired another recycled producer. But they didn’t, they gave Gloria Monty a chance — a lady who up to that time had only been a director on soaps. They took a chance and struck gold.

    The same with Douglas Marland who had very little head writing experience, but he came on to GH and he and Monty changed that soap.

    I just think the status quo isn’t working so why not think outside the box a little. But I guess that is giving the folks at these networks a little too much credit.

    And as far as Murphy, I loved his Nip/Tuck until it petered out. I hated Glee from the beginning, but loved American Horror Story last year. Eventually if Murphy keeps failing in later seasons of his shows it will catch up with him too. But as long as he can produce at least 1 or 2 good seasons the networks will continue to deal with him just for that reason.

  • David

    American Horror story was one of the worst shows on television. And the ratings flopping proved it. That was one of the biggest fails in FX Network History

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