Soap Opera Ratings: 'Days of Our Lives' Returns With Highest Ratings in 8 Months Among Women 18-49

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August 24th, 2012


via Soap Opera Network:

Week of August 13-17, 2012

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

NOTE: DAYS #s compared to three weeks ago


Total Viewers
1. Y&R 4,311,000 (-3,000/+203,000)
2. B&B 3,071,000 (-97,000/+102,000)
3. DAYS 2,699,000 (+218,000/+203,000)
4. GH 2,463,000 (+147,000/-235,000)

1. Y&R 3.2/10 (same/-.1)
2. B&B 2.3/7 (same/+.2)
3. DAYS 2.0/6 (+.2/+.2)
4. GH 1.8/5 (+.1/-.1)

Women 18-49 Viewers
1. Y&R 824,000 (+25,000/-60,000)
2. B&B 626,000 (+8,000/+83,000)
3. GH 591,000 (-8,000/-199,000)
4. DAYS 583,000 (+43,000/-84,000)

Women 18-49 Rating
1. Y&R 1.3/9 (+.1/same)
2. B&B 1.0/6 (same/+.2)
3. GH 0.9/6 (same/-.3)
3. DAYS 0.9/6 (+.1/-.1)


Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • JayTN

    I don’t know when the ratings will be posted here, but Soap Opera Network already has them up. Y&R, B&B, and “Days” all saw increases (or stayed the same) across the board. GH was down (or stayed the same) in every category except the male demographic – where all soaps were up.

    Here are the total viewer totals:

    The Young and the Restless – 4,505,000 (+194,000 / +92,000)
    The Bold and the Beautiful – 3,284,000 (+213,000 / +357,000)
    Days of Our Lives – 2,771,000 (+72,000 / +331,000)
    General Hospital – 2,446,000 (-17,000 / -22,000)

    These numbers are from SON, so if there are any mistakes (such as Y&R initially being up year-to-year last week when they were really down) is on their part.

    The ratings for “Days” are the highest viewership since the end of January 2011.

  • Kayla Rae

    Days is rockin’ the house!!! Hooray!!!

  • Richard

    Days made it in the 2’s for each daily rating. That is the first time in a long time they were able to accomplish that. Last year for the same week they hit a 1.6 for the Friday rating. Definitely doing better this year.

    Y&R’s rating up form last year is right this time. Y&R last year had 4,413,000 viewers which was a new low for them at the time. They also set a new low last year in the 18-49 for the same week.

    GH lost 17,000 in the key 18-49 demo. They are slowly losing all in the 18-49 they had gained back during the Olympics.

    Next weeks ratings should be interesting as you have some areas that the shows were preempted due to the hurricane and also there was another shooting in one area. Wonder if the preemptions will effect the ratings.

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