TLC’s ‘Here Comes Honey Boo Boo’ is Number 1 Basic Cable Program Among All Key Women Demos
via press release
TLC’S ‘HERE COMES HONEY BOO BOO’ SAYS GOODBYE TO GLITZY AND HELLO TO MORE VIEWERS
–Third week of HERE COMES HONEY BOO BOO was a season high and watched by 2.3M P2+–
(New York, NY) – America’s favorite family may have said goodbye to its beloved pet pig “Glitzy,” but they welcomed new viewers. The week three premiere of TLC’s HERE COMES HONEY BOO BOO delivered the highest ratings for the series on Wednesday night at 10 PM (ET/PT), garnering a 1.7 HH rating, a 2.3 W18-34 rating and a 2.0 W18-49 rating.
HERE COMES HONEY BOO BOO was the #1 program in ad-supported cable on the night with all key women demos (W25-54/18-49/18-34) and #3 among P18-49/18-34. Additionally, HERE COMES HONEY BOO BOO saw digital success with 13 trending topics on Twitter, nabbing the # 1 spot on Trendrr.tv’s top social chart.
HERE COMES HONEY BOO BOO follows Alana and her family: stay-at-home mom June, chalk-mining dad Sugar Bear, and sisters 12-year-old Lauryn “Pumpkin”, 15-year-old Jessica “Chubbs”, and 17-year-old pregnant Anna “Chickadee.” From family outings to loud and crazy family get-togethers, HERE COMES HONEY BOO BOO takes us off the pageant stage and into the unapologetically-outrageous family life of the Honey Boo Boo clan.
HERE COMES HONEY BOO BOO returns Wednesday at 10 PM (ET/PT) with a brand new episode.
Source: Nielsen, 8/22/12. Cov Rtg/(000s).