TV Ratings Friday: 'America's Next Top Model' Premiere Flat, 'Dateline' Up as Preseason Football Wins Night

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August 25th, 2012

Adults 18-49: Rating/Share 1.7/6 1.4/5 1.0/4 1.0/4 0.4/1
Total Viewers (million) 5.838 5.606 3.941 3.353 1.000


Due to the nature of live sports programming the ratings for CBS (NFL Preseason Football) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS won the night with adults 18-4 and total viewers.

On CBS, NFL Pre-Season Football scored a  preliminary 1.7 rating among adults 18-49, though this number will change when the final ratings are released on Monday.

On NBC, Dateline garnered a 1.1 rating among adults 18-49, up from last week's 1.0.

On ABC, a 20/20 featuring an update to Diane Sawyer's interview with Jaycee Duggar rose from a 1.4 adults 18-49 rating in its first hour to a 1.5 in its second.

On the CW, the season premiere of America's Next Top Model scored a 0.5 adults 18-49 rating, matching the premiere of the previous cycle on February 29, 2012.

Pre-season NFL football aired on local affiliates in many markets, so expect adjustments to the numbers when the final ratings are released on Monday.

Overnight broadcast primetime ratings for Friday, August 24, 2012:

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NFL Preseason Football (8-11PM) - Live 1.7/6 5.84
ABC Shark Tank - R 1.2/5 4.96
NBC America's Got Talent - R 1.0/4 4.22
FOX Bones - R 0.9/4 3.36
CW America's Next Top Model - Premiere 0.5/2 1.26
9:00 ABC 20/20 1.4/5 5.51
FOX Bones - R 1.0/3 3.35
NBC Grimm - R 0.9/3 3.18
CW Nikita - R 0.2/1 0.74
10:00 ABC 20/20 1.5/5 6.35
NBC Dateline 1.1/4 4.43

In late-night metered-market households Friday night:

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Dennis

    lol at Nikita :)

    Haha – I bet seasn 3 premiere’s with 0.3

  • Tessa

    I hope the CW realizes they have squeezed all they can from ANTM and makes this the last season of the show.

  • Greg

    I think .5 is actually quite decent, all things considered (Fridays, Summer, CW).

  • cromi

    @greg +1
    i’ll take it if i were cw

  • RJ

    Not awful for Top Model.

  • s0303

    i don’t know why, but it seems a lot of people don’t take in the friday factor for the cw…heard the same thing all year about nikita also…

  • Juan

    Good fOr ABC and for that Grimm repeat, I really hope that Nikita comes back well, I don’t wath it but I hate the people here who cheer for it to fail

  • Hod

    ANTM matched Oh Sit! premiere. COnsidering the age of the show, Friday factor, Summer, no advertisement. It even cracked the million viewer mark.

  • Tony

    Grimm’s total viewers is very good, Nikita’s are embarrassing

  • Brandy

    0.5 & over a million viewers is pretty good for Top Model considering Fri, new timeslots, summer.It & a couple OhSits have been the best rated/highest rated originals all summer.Top Model was great last night. It looks like premiering Top Model against not as much competition helped its ratings.It did better than most repeats, La Complex,The Next,Catalina,Breaking Pointe.I like the college edition theme & having Rob on.

  • Jamie

    Good for ANTM. I don’t think it makes a good lead-in for Nikita. Nobody seemed to check out that rerun. Shamem

  • Jon23812

    @Tony, there’s no point of comparing The Big Four with the CW. CW will always have bad ratings compared to the other four. But an 0.2 is an okay for CW standards so there’s no embarrassment.

  • http://tvbythenumbers.com Bill Gorman

    Lots of local NFL pre-emptions on Friday night. Expect many adjustments.

    Atlanta @ Miami – 7:30 PM ET
    Falcons broadcast:
    (Tim Brant, Charles Davis)
    WGCL 46 (CBS; Atlanta)
    WABM 68 (MyTV; Birmingham)
    WFXG 54 (FOX; Augusta GA)
    WXTX 54 (FOX; Columbus GA)
    WGXA 24 (FOX; Macon)
    WTGS 28 (FOX; Savannah)
    WSST 55 (Cordele) Dolphins broadcast:
    (Dick Stockton, Brian Griese, Nat Moore)
    WFOR 4 (CBS; Miami)
    WTVX 34 (CW; West Palm Beach)
    WZVN 7 (ABC; Fort Myers)
    WRDQ 27 (Orlando)

    New England @ Tampa Bay – 7:30 PM ET
    Patriots broadcast:
    (Don Criqui, Randy Cross)
    WBZ 4 (CBS; Boston)
    WMUR 9 (ABC; Manchester NH)
    WTNH 8 (ABC; New Haven CT)
    WNAC 64.2 (MyTV; Providence)*
    *Cox 811; FiOS 14
    WWLP 22 (NBC; Springfield MA)
    WMTW 8 (ABC; Portland ME)
    WFVX 22 (FOX; Bangor ME)
    WVNY 22 (ABC; Burlington VT)
    KFVE 5 (MyTV; Honolulu) Bucs broadcast:
    (Chris Myers, John Lynch)
    WTSP 10 (CBS; Tampa) – tape delay
    WFTV 9 (ABC; Orlando) – tape delay
    WFTX 4 (FOX; Fort Myers)
    WTLH 49 (FOX; Tallahassee)

    Philadelphia @ Cleveland – 7:30 PM ET
    Eagles broadcast:
    (Scott Graham, Brian Baldinger)
    WPVI 6 (ABC; Philadelphia)
    WOLF 56 (FOX; Scranton)
    WPMT 43 (FOX; Harrisburg)
    WHVL (MyTV; State College) Browns broadcast:
    (Jim Donovan, Bernie Kosar)
    WKYC 3 (NBC; Cleveland)
    WBNS 10 (CBS; Columbus)
    WYTV 33 (ABC; Youngstown)
    WHIO 7 (CBS; Dayton)

    Chicago @ NY Giants – 8:00 PM ET – CBS
    (Greg Gumbel, Dan Dierdorf)

    Will not air on the following CBS affiliates:
    Fresno, CA
    Los Angeles, CA (will air on KCAL 9)
    San Diego, CA (will air on MeTV 8.2)
    Miami, FL (will air on My-33)
    Atlanta, GA
    Topeka, KS (will air on My-TV)
    Boston, MA (will air on TV-38)
    Kansas City, MO (will air on KSMO 62)
    Columbus, OH (will air on WBNS weather channel)
    Dayton, OH (will air on WHIO weather channel)
    Tulsa, OK (will air on CW-12)

    San Diego @ Minnesota – 8:00 PM ET
    Chargers broadcast:
    (Dan Fouts, Billy Ray Smith)
    KFMB 8 (CBS; San Diego)
    KCBS 2 (CBS; Los Angeles)
    KLAS 8 (CBS; Las Vegas) – tape delay
    KPSP 2 (CBS; Palm Springs) – tape delay
    KBFX 58 (FOX; Bakersfield)
    KKFX 11 (FOX; Santa Barbara)
    KGPE 47 (CBS; Fresno)
    KGMB 9 (CBS; Honolulu) – tape delay Vikings broadcast:
    (Paul Allen, Pete Bercich)
    KARE 11 (NBC; Minneapolis)
    WDIO 10 (ABC; Duluth)
    KAAL 6 (ABC; Austin MN)
    WKBT 8.2 (MyTV; La Crosse WI)
    KCWI 23 (CW; Des Moines)
    KGAN 2 (CBS; Cedar Rapids IA) – tape delay
    KPTH 44 (FOX; Sioux City IA)
    KPTM 42 (FOX; Omaha)
    KVRR 15 (FOX; Fargo ND)
    KNDX 26 (FOX; Bismarck ND)
    KXND 24 (FOX; Minot ND)
    KSFY 13 (ABC; Sioux Falls SD)
    KOTA 3 (ABC; Rapid City SD)

    Seattle @ Kansas City – 8:00 PM ET
    Seahawks broadcast:
    (Curt Menefee, Warren Moon)
    KCPQ 13 (FOX; Seattle)
    KPTV 12 (FOX; Portland OR)
    KAYU 28 (FOX; Spokane)
    KCYU 41 (FOX; Yakima WA)
    KFFX 11 (FOX; Tri-Cities WA)
    KEVU 23 (MyTV; Eugene OR)
    KFXO 39 (FOX; Bend OR)
    KMVU 26 (FOX; Medford OR)
    KIVI 6 (ABC; Boise)
    KTBY 4 (FOX; Anchorage)
    KHNL 8 (NBC; Honolulu) Chiefs broadcast:
    (Paul Burmeister, Trent Green)
    KCTV 5 (CBS; Kansas City)
    KQTV 2 (ABC; St. Joseph MO)
    WIBW 13 (CBS; Topeka)
    KOZL 27 (Springfield MO)
    KMIZ 17 (ABC; Columbia MO)
    KODE 12 (ABC; Joplin)
    KSCW 33 (CW; Wichita)
    KDSM 17 (FOX; Des Moines)
    KOTV 6 (CBS; Tulsa)
    KNWA 51 (NBC; Fayetteville AR)

  • Kissan


    I agree. ANTM IS old, the season premeire had no promotion, and it’s on a Friday in the summer on the CW. So by all that, that’s pretty good for a show that’s almost been on for a decade. I’m surprised a lot of people still watch Top Model.

  • Jon23812

    That’s a lot a pre-emptions. How come local areas don’t make a local channel, where they can show sporting events and not pre-empt programs on national networks.

  • Avery16

    Thats a good number for GRIMM. It’s up versus last week’s repeate. If it can hold steady for it’s move back to Friday, that’d be great.

  • Tony

    With all those pre-emptions I wonder in Nikita will be adjusted down even further?? lol

  • joss

    good for grim

  • david

    I think ANTM did good last night. But, i think it will go down a little bit in the finalies because there were a few premtions. As i said before i think it is good the CW is holding season three of Nikita until October 19 because the two shows dont really go together and by the time ANTM will be ending shortly after that. I do agree they really did not promote Top model that much. I only saw promotion for it a few times over the week.

  • Christian

    I swear, everytime I’m flipping channels I come across a Top Model marathon. If Tyra’s willing, I could see new episodes being produced for Bravo or Oxygen if The CW decides to cancel it.

    And you guys are right that there was ZERO promotion. I watch The L.A. Complex and I don’t remember one single commercial being devoted to Top Model and I’m one of the few who’s DVR-less so I do watch commercials mostly. The CW can’t be too disappointed with the ratings.

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