TV Ratings Friday: 'America's Next Top Model' Premiere Flat, 'Dateline' Up as Preseason Football Wins Night

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August 25th, 2012

Adults 18-49: Rating/Share 1.7/6 1.4/5 1.0/4 1.0/4 0.4/1
Total Viewers (million) 5.838 5.606 3.941 3.353 1.000


Due to the nature of live sports programming the ratings for CBS (NFL Preseason Football) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS won the night with adults 18-4 and total viewers.

On CBS, NFL Pre-Season Football scored a  preliminary 1.7 rating among adults 18-49, though this number will change when the final ratings are released on Monday.

On NBC, Dateline garnered a 1.1 rating among adults 18-49, up from last week's 1.0.

On ABC, a 20/20 featuring an update to Diane Sawyer's interview with Jaycee Duggar rose from a 1.4 adults 18-49 rating in its first hour to a 1.5 in its second.

On the CW, the season premiere of America's Next Top Model scored a 0.5 adults 18-49 rating, matching the premiere of the previous cycle on February 29, 2012.

Pre-season NFL football aired on local affiliates in many markets, so expect adjustments to the numbers when the final ratings are released on Monday.

Overnight broadcast primetime ratings for Friday, August 24, 2012:

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NFL Preseason Football (8-11PM) - Live 1.7/6 5.84
ABC Shark Tank - R 1.2/5 4.96
NBC America's Got Talent - R 1.0/4 4.22
FOX Bones - R 0.9/4 3.36
CW America's Next Top Model - Premiere 0.5/2 1.26
9:00 ABC 20/20 1.4/5 5.51
FOX Bones - R 1.0/3 3.35
NBC Grimm - R 0.9/3 3.18
CW Nikita - R 0.2/1 0.74
10:00 ABC 20/20 1.5/5 6.35
NBC Dateline 1.1/4 4.43

In late-night metered-market households Friday night:

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • http://tvbythenumbers.com Bill Gorman

    ” If Tyra’s willing, I could see new episodes being produced for Bravo or Oxygen if The CW decides to cancel it.”

    It could work on cable, assuming everyone involved agreed to take the broadcast to cable paycut.

    As for its longevity on the CW. It’s the only show on the CW not produced by CBS or Warner Brothers.

    If Pedowitz is serious about expanding his show production time, forget Sundays and summer, look at the hour of ANTM as his first stop for a new hour of CBS/WB programming.

  • True Facts

    Pre-emptions all over the place including the Giants-Bears game on CBS.

    Top Model did pretty well on a new night but they need to go on ahead and let it move to cable after this season. It helped Smackdown when they moved it off broadcast.

  • david

    Interesting thoughts Bill. That will give them another for scripted shows. I posted an article from Broadcasting and Cable out here that said he is still working on bringing comedies back to the network. I think it could work having new episodes on a cable channel like Bravo if they agree to it. From what it sounds like Pedowitz is working on alot of scripted shows now. In wanting to bring more scripted shows to the network i mean.

  • Gary A

    Although numbers are okay for pre season Football, you don’t see those really big numbers until the regular season. I still think, and it’s not my personal opinion, is that with the regular season comes gambling and that inflates the numbers. And with fantasy leagues, more people are tuning in.

    Just a thought

  • Load

    If living with one father is horrible, can’t imagine living with two…

  • Oliver

    I was under the impression that ANTM was under contract for a certain cycles and this was effectively The CW’s way of burning them off.

  • Melanie

    I enjoyed ANTM last night and have been a fan since Cycle 1.

  • joel

    @ [i]”‘America’s Top Model’ Premiere Flat”[/i]

    Not unlike the models.

    Thank you, I’ll be here all week.

  • Dillan

    So Top Model gets the same rating in the Summer as Nikita got when it was on last year in the fall..

  • Tyson

    There will be a few NFL exhibition games this weekend. There will be a full slate of games Wednesday and Thursday. The exhibition season ends Thursday so there will be no NFL-related preemptions next Friday.

    The TV rights for all NFL regular-season and postseason games are controlled by the league office. Only the exhibition games are handled differently. Affiliates deal with teams for the August contests.

    If an affiliate thinks a particular game will generate better ratings–and more money–than normal programming, said affiliate can contract with a team to broadcast the game. That’s why you see CBS, Fox and MyNetwork stations, for example, all airing the same game.

  • Jared

    Why would the CW ever cancel ANTM with those ratings?..the show does better than some of its series..and im sure it’s much cheaper to produce. If anything make it a summer series..it would do better than anything that aired over the summer on the CW. It would have been a good lead in for The Next if there was a Summer cycle.

  • Getmilk

    Tyra needs to hang up her weave and do something else.

  • Michael

    Mark Pedowitz will continue renewing ANTM. After 19 cycles, the show is still the highest rated reality show on the CW! Has the show aged? Absolutely! However, the show is extremely successful and has reached international stardom worldwide! I believe there’s a “Top Model” in almost every country.

  • Kissan

    I don’t think Mark Pedowitz will cancel ANTM any time soon. Didn’t this show used to get high 1’s or even 2 million viewers last year?

  • someone

    CW should to produce some summer scripted original series and try to get some results. But they put a lot of reality shows and it sucks!

    Why ABC Family and MTV can, and they don’t?

  • Michael

    @Someone, LA Complex is an original scripted summer series and that show is struggling to even maintain a 0.2!

  • rob60990

    I don’t think Bones & Shark Tank’s total viewer at 8pm are correct.

  • someone

    @Michael But LAC have something missing. Maybe if made by CW, would be another story. I mean, I think an original production could work.

    And LAC is the same theme of Melrose Place, for example. I believe that an CW’s original show should work.

  • someone

    @ Michael *** I mean, a new show with fall season quality

    I’m dying to know how an couple of new Vampire Diaries’s episodes would to performance on summer

  • http://tvbythenumbers.com Bill Gorman

    “I don’t think Bones & Shark Tank’s total viewer at 8pm are correct.”

    A number of viewership averages were typos. They have been fixed.

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