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TV Ratings Friday: 'America's Next Top Model' Premiere Flat, 'Dateline' Up as Preseason Football Wins Night

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August 25th, 2012

Scoreboard CBS ABC NBC FOX CW
Adults 18-49: rating/Share 1.7/6 1.4/5 1.0/4 1.0/4 0.4/1
Total Viewers (million) 5.838 5.606 3.941 3.353 1.000

 

Due to the nature of live sports programming the ratings for CBS (NFL Preseason Football) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS won the night with adults 18-4 and total viewers.

On CBS, NFL Pre-Season Football scored a  preliminary 1.7 rating among adults 18-49, though this number will change when the final ratings are released on Monday.

On NBC, Dateline garnered a 1.1 rating among adults 18-49, up from last week's 1.0.

On ABC, a 20/20 featuring an update to Diane Sawyer's interview with Jaycee Duggar rose from a 1.4 adults 18-49 rating in its first hour to a 1.5 in its second.

On the CW, the season premiere of America's Next Top Model scored a 0.5 adults 18-49 rating, matching the premiere of the previous cycle on February 29, 2012.

Pre-season NFL football aired on local affiliates in many markets, so expect adjustments to the numbers when the final ratings are released on Monday.

Overnight broadcast primetime ratings for Friday, August 24, 2012:

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NFL Preseason Football (8-11PM) - Live 1.7/6 5.84
ABC Shark Tank - R 1.2/5 4.96
NBC America's Got Talent - R 1.0/4 4.22
FOX Bones - R 0.9/4 3.36
CW America's Next Top Model - Premiere 0.5/2 1.26
9:00 ABC 20/20 1.4/5 5.51
FOX Bones - R 1.0/3 3.35
NBC Grimm - R 0.9/3 3.18
CW Nikita - R 0.2/1 0.74
10:00 ABC 20/20 1.5/5 6.35
NBC Dateline 1.1/4 4.43

In late-night metered-market households Friday night:

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Ultima

    @Jon
    That’s a lot a pre-emptions. How come local areas don’t make a local channel, where they can show sporting events and not pre-empt programs on national networks.

    Because the rights to air sports are expensive and in a given market they are usually split amongst several broadcast and cable networks. This is necessary because there are multiple major sports airing throughout the year, with multiple local teams playing at the same time (especially in Chicago, NY and LA).

    Also, for the NFL in particular (because it usually airs on the big four), the local ratings are massive and completely dominate whatever the national network is airing, so of course the local affiliates are happy to preempt for preseason games, or even better, the local broadcast coverage of cable primetime games during the season.

  • Tony JJ

    That’s good for Top Model. I don’t see Mark dropping it yet. It’s still a decent performer, and if they wanna start really programming summer they can use it as a placeholder in one of the slots and will definitely help for promoting new shows.

  • thesnowleopard

    Not a bad start for Top Model. Not its former levels and the demo isn’t impressive for nearly-fall, but the audience is decent. Of course, we’ll see how it works out in finals after all the preemptions.

    That photo is hideous. Those outfits aren’t the least bit flattering.

  • iggy

    20/20 was a rerun from July.

  • Mark Wood

    Robert & Bill

    Why the aren’t you comparing the fall numbers for Top Model to the late Summer numbers. Both started pre official Fall season, the difference is what three weeks. Instead you are comparing to much lower Spring startup’s.

    Last Fall Top Model started (pre start of fall season in early September with 1.9 million and a .9 in adults 18-49.

    This time with many markets preempted it did 1.2 plus .5 (.5 8p,m, .4 8:30). With the preemptions its very likely the numbers will go down to .4 (I doubt lower, but its certainly possible) and the viewers will drop, possible under a million.

    And yes its Friday (but all shows that moved to Friday on the CW were shown in comparison to their fall numbers (only one show didn’t have an initial drop versus its last September numbers).

    Most sites are well aware that Spring numbers for both reality and scripted shows are depressed versus Fall numbers. With the CW most of their line up as at one time or another started weeks earlier then the official season. Heck they have done as easily as the first week of September, hardly that much different then the last week of August.

  • JJA

    Based on the CW ratings from LAST year, the Top Model premier did fine. I seriously doubt anyone at the CW is talking about canceling the show–not now anyway.

    Also, there were hardly any CW affiliates on the list of preemptions, so my guess is that the CW numbers will stay as they are. CBS and FOX is where the adjustments will be noticed.

    Plus enough with the juvenile Nikita bashing!! The new episodes don’t start ’till mid-October. Just GET OVER the fact that Secret Circle was canceled!!

  • Greg

    The fact that ANTM/Nikita aren’t compatible doesn’t mean anything. Nikita has been a self-starter since last season, with no lead in to help its ratings go up. So if its ratings go down when it returns, it’s not ANTM’s fault, it’s just the show getting older.

    I see Nikita getting a fourth season for syndication purposes and then a final 10-episode season like Gossip Girl just so it reaches the 100-episode mark.

  • William Haney

    Pretty wild how all those announcers, like training for them, gets them ready for NFL. Add Sam Rosen for the Bears games.

    Solid win by CBS, aided by teams from two of the top three markets. Little surprised how close ABC was.

    Thursday night will be interesting with pre-season NFL, college football starting, and Mitt Romney speaking. That will be interesting the ratings. I could see the football games, NOT trying to make any political statement here, could draw better numbers than Mitt’s exceptance speech. Obama is lucky the NFL game was moved the following week. If I was the president, I owuld have moved my speech to late afternoon on Thursday and the game played Thursday night. Thus the real world superpower… the NFL.. LOL..

  • Mark Wood

    Greg

    Just because there is no national network show on at 8pm, it doesn’t mean that Nikita (or for that matter any 8pm show) is a self starter.

    In fact the CW is the rare example where the syndicated programming that airs from 7pm to 8pm actually out performs all but Supernatural and VD last year (90210 was close to a tie).

  • Mark Wood

    JJA

    How did AMNTM do fine in comparison to last years number. Last year its opener scored 1.96 million and and .9 adults 18-49. 1.5 women 18-34.

    Fast Nationals which should actually decrease with finals for this year.

    1.263 million viewers .5 (.5/ .4 for the half hours) adults 18-49 and a .7 in women 18-34.

    How is that a good thing.

    Historical comparison for the CW for shows moving to Friday let start with Smallville
    Last year on Thursday
    4.34 million viewers
    1.8 adults 18-49
    1.7 adults 18-34
    Start on Friday
    2.573 million viewers (down 41%)
    1.0 adults 18-49 (down 45%)
    1.1 adults 18-34 (down 35%)

    Next we had Supernatural
    Last opener on Thursday
    3.399 million viewers
    1.4 adults 18-49
    1.4 adults 18-34
    First Friday
    2.895 million viewers (down 15%)
    1.3 adults 18-49 (down 7%)
    1.4 adults 18-34 ( Flat)

    Then we have Nikita (admittedly Nikita should have larger drops as its the only one where we are comparing to its first episode (first episode historically have much higher sampling).
    3.570 million
    1.4 adults 18-49
    1.3 adults 18-34
    First Friday
    1.849 million (down 49%)
    .6 adults 18-49 (down 58%)
    .6 adults 18-34 (down 54%)

    Thats the performance for the last three years on the CW (and remember shows that are older shouldn’t drop as hard as Nikita did which is dropping versus its very first episode).

    In adults 18-49 Top Model most likely is going to drop more then 50% ( 56% as I think a .4 is the best we could hope for in Finals)
    Its dropped 54% if its w 18-34 number holds (we probably wont get finals for this measurement for this time of the year).

    So no matter what (even if the fast nationals hold, they wont) Top Model is already doing worse then SPN, and Smallville, with only Nikita doing a little worse (and again it should do the worst based on being a new program).

  • Mark Wood

    JJA

    Another thing to remember is that unlike every other production on the CW, Top Model isn’t produced by Warners or CBS so neither of its partners earn revenue from anything besides its tv broadcast and its showing on the CW online site.

  • Media Idiot

    It should be pointed out here that Tyra and company did publicity all week for their Cycle 19 premiere, something Tyra hasn’t done for a long long time. If a 0.5 is the best they could do, time to put this show out to pasture. Fans have tuned out since Tyra made the show her propaganda machine. Bring back The Jays!

  • Larry

    I’m a cablevision customer in New York and we no longer have the CW. The CW has been off the air for about most of this week that I know of, something about not renewing their contract and they are still negiotiating. The style network has been on in its place. Is cable vision in new york a big enough market that it could effect the cw numbers?

  • Gus Broder

    I lost respect for Tyra and the show when she fired all of the on-air talent and kept Kelly Cutrone. What was Tyra thinking? Kelly Cutrone is not good tv. The heart and soul of the show left with Mr. Jay, Miss J. and Nigel.

  • JJA

    @Mark Wood–Chill!! All I said was that Top Model did fine; I didn’t say it was a hit.

    The Top Model premier last Friday did about as well as the Cycle 18 premier & its finale (both on Wednesdays). The Top Model premier (on Friday) did better than every new episode of any CW show that aired this Summer. Plus, last season’s season finales of Supernatural and Nikita were a .7 and a .4, where Supernatural was the third highest rated show of last season.

    So I stand by what I said. Based on these dreadful numbers, the Top Model premier was OK.

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