TV Ratings Saturday: NFL Pre-Season Football Beats NASCAR

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August 26th, 2012

Scoreboard CBS ABC NBC FOX
Adults 18-49: Rating/Share 1.8/6 1.6/6 0.7/3 0.7/3
Total Viewers (million) 5.84 6.10 2.67 2.53

Due to the nature of live sports programming the ratings for CBS (NFL Preseason Football) and ABC (NASCAR Sprint Cup) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

CBS was number one among adults 18-49  while ABC was on top in total viewers.

On CBS, NFL Pre-Season Football, Houston versus New Orleans, scored a preliminary 1.8 adults 18-49 rating.

On ABC, NASCAR Sprint Cup earned a preliminary 1.6 adults 18-49 rating.

Note: Sorry, we only have half hours ratings today. In the meantime, averaging these half hours into ratings for each show will often lead to errors.

Broadcast primetime ratings for Saturday, August 25, 2012

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 ABC NASCAR Sprint Cup (Live) 1.5/6 6.13
CBS NFL Preseason Football (Live) 1.5/6 5.49
FOX Cops - R 0.8/3 2.75
NBC America's Got Talent - R 0.5/2 2.23
8:30 CBS NFL Preseason Football (Live) 1.7/7 5.95
ABC NASCAR Sprint Cup (Live) 1.4/5 5.76
FOX Cops - R 0.9/3 3.12
NBC America's Got Talent - R 0.5/2 2.22
9:00 CBS NFL Preseason Football (Live) 1.8/7 6.20
ABC NASCAR Sprint Cup (Live) 1.5/5 6.21
NBC WrestleMania 0.8/3 2.60
FOX Mobbed - R 0.6/2 2.08
9:30 CBS NFL Preseason Football (Live) 1.9/6 6.02
ABC NASCAR Sprint Cup (Live) 1.6/5 6.03
NBC WrestleMania 1.0/3 2.85
FOX Mobbed - R 0.7/2 2.75
10:00 CBS NFL Preseason Football (Live) 2.0/7 6.13
ABC NASCAR Sprint Cup (Live) 1.6/5 6.17
NBC Law & Order: SVU - R 0.7/2 2.75
10:30 ABC NASCAR Sprint Cup (Live)
1.7/6 6.32
CBS NFL Preseason Football (Live)
1.7/6 5.24
NBC Law & Order: SVU - R 0.8/3 3.40


Saturday's Ratings Via TV Media Insights
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • http://tvbythenumbers.com Bill Gorman

    Lots of local NFL pre-emptions on Saturday too. Expect plenty of adjustments.

    Indianapolis @ Washington – 4:00 PM ET – NFL Network
    Colts broadcast:
    (Don Fischer, Jim Sorgi)
    WNDY 23 (MyTV; Indianapolis)
    WFFT 55 (Fort Wayne)
    WCWW (CW; South Bend)
    WTWO 2 (NBC; Terre Haute)
    WTVW 7 (Evansville)
    WMYO 58 (MyTV; Louisville) Redskins broadcast:
    (Sam Rosen, Joe Theismann)
    Comcast Sportsnet Mid-Atlantic
    WRC 4 (NBC; Washington)
    WJZ 13 (CBS; Baltimore)
    WTKR 3 (CBS; Norfolk)
    WRIC 8 (ABC; Richmond)
    WSLS 10 (NBC; Roanoke)
    WVIR 29 (NBC; Charlottesville)

    Pittsburgh @ Buffalo – 7:00 PM ET
    Steelers broadcast:
    (Bob Pompeani, Edmond Nelson)
    KDKA 2 (CBS; Pittsburgh)
    WTAJ 10 (CBS; Altoona)
    WLYH 15 (CW; Harrisburg)
    WQCW 30 (CW; Charleston WV)
    WYTV 33.2 (MyTV; Youngstown OH)*
    *Time Warner 373 Bills broadcast:
    (Ray Bentley, Steve Tasker)
    WKBW 7 (ABC; Buffalo)
    WHAM 13 (ABC; Rochester)
    WTVH 5 (CBS; Syracuse)
    WBNG 12.2 (CW; Binghamton)

    Detroit @ Oakland – 7:00 PM ET
    Lions broadcast:
    (Matt Shepard, Rob Rubick)
    WXYZ 7 (ABC; Detroit)
    WTOL 11 (CBS; Toledo)
    WNEM 5 (CBS; Saginaw)
    WSYM 47 (FOX; Lansing)
    WXMI 17 (FOX; Grand Rapids)
    WFQX 32 (FOX; Traverse City)
    WJMN 3 (CBS; Marquette) Raiders broadcast:
    (Greg Papa, Tom Flores)
    KTVU 2 (FOX; San Fran/Oakland)
    KCRA 3 (NBC; Sacramento)
    KTLA 5 (CW; Los Angeles)
    KGPE 47 (CBS; Fresno)
    KFVE 5 (MyTV; Honolulu)

    Houston @ New Orleans – 8:00 PM ET – CBS
    (Ian Eagle, Phil Simms)

    Will not air on the following CBS affiliates:
    Fresno, CA
    Saginaw, MI (will air on My-TV)
    Cape Girardeau, MO (will air on CW)
    Syracuse, NY (will JIP after Bills game)
    Oklahoma City, OK
    Tulsa, OK (will air on CW-12)
    Altoona, PA
    Pittsburgh, PA (will air on CW-19)
    Dallas, TX (will air on KTXA 21)
    Laredo, TX

    St. Louis @ Dallas – 8:00 PM ET
    Rams broadcast:
    (Andrew Siciliano, Marshall Faulk, Orlando Pace)
    KTVI 2 (FOX; St. Louis)
    WQWQ (CW; Paducah KY)
    KQFX 22 (FOX; Columbia MO)
    KRBK 49 (FOX; Springfield MO)
    KFJX 14 (FOX; Joplin MO)
    KYOU 15 (FOX; Ottumwa IA)
    KHQA 7.2 (ABC; Quincy IL)
    WBUI 23 (CW; Springfield IL)
    WAOE 59 (MyTV; Peoria)
    WTVW 7 (Evansville IN)
    KWTV 9 (CBS; Oklahoma City)
    KTUL 8 (ABC; Tulsa) Cowboys broadcast:
    (Bill Jones, Babe Laufenberg)
    KTVT 11 (CBS; Dallas)
    KMYS 35 (MyTV; San Antonio)
    KEYE 42 (CBS; Austin) – tape delay
    KWKT 44 (FOX; Waco)
    KJTL 18 (FOX; Wichita Falls TX)
    KTEN 10 (NBC; Sherman TX)
    KFXK 51 (FOX; Tyler TX)
    KBTV 4 (FOX; Beaumont)
    KVCT 19 (FOX; Victoria TX)
    KRIS 6 (NBC; Corpus Christi)
    KRGV 5 (ABC; Harlingen)
    KVTV 13 (CBS; Laredo)
    KSAN 3 (NBC; San Angelo)
    KRBC 9 (NBC; Abilene)
    KWES 9 (NBC; Odessa)
    KMYL 14 (MyTV; Lubbock)
    KCIT 14 (FOX; Amarillo)
    KFOX 14 (FOX; El Paso)
    KOCB 34 (CW; Oklahoma City)
    KOTV 6 (CBS; Tulsa)
    KARK 4 (NBC; Little Rock)
    KFTA 24 (FOX; Fayetteville AR)
    KTAL 6 (NBC; Shreveport LA)
    KARD 14 (FOX; Monroe LA)
    KASY 50 (MyTV; Albuquerque)

  • a p garcia

    In my area the NASCAR race was relagated to one of the cable networks, not a digital channel which made it difficult for me.

  • American

    NBC released this on their website, their fall preview: http://www.nbc.com/movies-specials-more/video/2012-primetime-preview/1414196/

  • Nick

    This must be the slowest day TVBTN has had in years. No comments (now one) on the only post of the day? Gosh.

  • Nick

    Oops didnt refresh. Still three is low.

  • Old Man

    My post would make it four, but this is quite low

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