International Superstar Rihanna Set to Electrify The '2012 MTV Video Music Awards'

The Wanted, Andy Samberg, Rashida Jones, 2 Chainz and Ke$ha Added To Line-Up of VMA Presenters

Since the first MTV “Video Music Awards” aired in 1984, the VMAs instantly earned its reputation for delivering the most popular bands and artists to create the loudest, most influential and at times, the most controversial, annual live celebration of music in the world. No other award show has been responsible for creating more memorable or bigger musical moments in pop culture history than the MTV “Video Music Awards.” From Madonna, Michael Jackson, Guns N’ Roses, Eminem and Nirvana to Britney Spears, Kanye West, Beyoncé, Florence and the Machine and Taylor Swift, an appearance on the VMA stage can forever change the trajectory of an artist’s career in a single night.

The “2012 MTV Video Music Awards” will air across MTV’s global network of more than 60 channels reaching more than 600 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive COMMUNITY, via MTV’s more than 200 digital media properties around the world.  Ratings for the 2011 VMAs were up +30% YOY internationally, and the show was one of MTV’s top performers in key markets across Europe, Latin America, Asia and Australia.

Jesse Ignjatovic/Den of Thieves is the Executive Producer for the “2012 MTV Video Music Awards.” Amy Doyle, Garrett English and Dave Sirulnick are Executive Producers. Joanna Bomberg, Jen Jones and Lee Lodge are Co-Executive Producers. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.

Official Sponsors of the “2012 MTV Video Music Awards” are 5 Gum™, adidas Originals, Bing, COVERGIRL, Kia Motors America, Orbit Gum™, Pepsi®, Samsung Galaxy S® III, State Farm®, Taco Bell®, Trojan® Charged™ Condoms and Verizon Wireless.