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TV Ratings Sunday: NFL Preseason Football Beats 'Big Brother' On Night of Mostly Repeats

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Written By

August 27th, 2012

 

Scoreboard NBC FOX CBS ABC UNI
Adults 18-49: Rating/Share 2.5/7 1.8/5 1.4/4 0.9/3 0.8/2
Adults 18-34: Rating/Share 2.0/7 1.8/6 0.8/3 0.7/2 0.8/3
Total Viewers (million) 7.695 4.039 6.399 3.383 2.363

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Due to the nature of live sports programming the ratings for NBC (NFL Pre-season Football) and FOX from 7-8 pm are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC was number one in adults 18-49  and among total viewers.

On NBC ,the Madden NFL 13 Pigskin Pro-Am special earned a 1.4 adults 18-49 rating. NFL Preseason Football scored a preliminary 2.9, the same as last year's Game 2 fast national (2.9/7 on 8/28/11, 8-11pm).

On CBS, Big Brother earned a 2.5 adults 18-49 rating, up a tenth from last week's 2.4.

Broadcast primetime ratings for Sunday, August 26, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM FOX NFL Overrun -Live
2.0 7 5.347
NBC Madden NFL 12 Pigskin Pro-Am 1.4 5  4.326
CBS 60 Minutes 1.2 4 8.433
ABC America's Funniest Home Videos -R 1.2 4 5.342
7:30 PM FOX NFL Overrun/Cleveland Show -R 1.2 4 2.873
8:00 PM NBC NFL Pre-Season Football (8-11) -Live 2.9 8  8.818
CBS Big Brother 2.5 7 7.318
FOX The Simpsons -R 1.7 5 3.800
ABC Once Upon A Time -R 0.8 2 3.226
8:30 PM FOX The Simpsons -R 1.8 5 3.942
9:00PM FOX Family Guy -R 2.0 5 4.172
CBS The Good Wife-R 0.8 2 4.338
ABC Extreme Makeover: Weight Loss Edition (9-11) -R 0.8 2  2.482
9:30 PM FOX American Dad -R 1.9 5 4.103
10:00PM CBS The Mentalist -R 1.0 3 5.506

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Noelle

    I’m thinking the Big Brother episode on Thursday is about to be really good.

  • http://tvbythenumbers.com Bill Gorman

    “The NFL is so hot that not only will NBC’s Sunday-night games and ESPN’s Monday-night games will win their respective nights in overall viewers and key demos each week this Fall, but I think the NFL Network’s Thursday-night games (although available to fewer homes than NBC or ESPN) might top the Thursday-night numbers in total viewers and key demos.

    That would wreck the most important night of the prime-time week for the broadcast networks”

    And there are 14 Thursday night games on (13 on NFLN, 1 on NBC) beginning this year (up from 8 last year). 6 more Thursdays for the NFL to punish entertainment ratings.

  • tv_viewer

    If what I heard about what happened in the big brother last night comes true, this Wednesday and Thursday episodes of Big Brother will be epic!

  • Charlie Sheen

    I think Sunday Night Football is in for another huge year as these preseason ratings are really high this year, the FOX and CBS ones were constantly peaking around 5-7 million. The match-ups to start the year are all going to clear 20 million so we could be looking at Sunday Night Football as the top rated program on broadcast television for the second year in a row. Giants and Cowboys along with Peyton Manning and the Steelers should both be able to get close to 30 million to open up the season.

    ABC should’ve been repeating Revenge to get people caught up to speed or bring in new audiences.

  • Charlie Sheen

    “The NFL is so hot that not only will NBC’s Sunday-night games and ESPN’s Monday-night games will win their respective nights in overall viewers and key demos each week this Fall, but I think the NFL Network’s Thursday-night games (although available to fewer homes than NBC or ESPN) might top the Thursday-night numbers in total viewers and key demos.

    That would wreck the most important night of the prime-time week for the broadcast networks”

    Yeah you might be right on that one as this is the first time that Thursday Night Football started this early. I noticed that ever since Sunday Night Football moved to NBC, the shows on Sunday for the other networks tumbled a lot including CBS. Desperate Housewives wasn’t putting up the numbers it was putting up during 2004-06 so Thursday nights could ruin a lot of networks this fall.

  • Joseph A

    Great numbers for Big Brother , and with one more week of preseason they should have solid numbers again next week. As for game play , yea , a mistake that Ian who has the 1st of the 2 vetos was not nominated, it would have let him backdoor either Dan or Shane if he wanted.
    ++
    As for The Good Wife , good numbers for them in a repeat , I have found myself watching the show the last few weeks since the Olympics are done and we are mostly in repeats.

  • Joseph A

    @Charlie Sheen
    I agree , ABC missed an opportunity to expose Revenge to those that might check it out before it starts in the new time slot.

  • Charlie Sheen

    @ Joseph

    Yeah with the show in a prime timeslot it needed all of the extra viewers that it could get so if the show disappoints and bleeds too much out of Once Upon a Time then they have no one to blame but themselves.

  • Colin

    Repeat numbers means nothing to how the show will air in fall. People like myself, doesn’t like watching episodes we already seen

  • bluejoni

    Huge fireworks coming on Big Brother !! I LOVE this show !!

  • K

    @Joseph

    So true. NBC is going to win Sundays in Sept, easily.

  • SZL

    Wasn’t it 1 hour of The Simpsons and 1 hour of The Family Guy last night? I don’t think American Dad was on last night.

  • http://tvbythenumbers.com Bill Gorman

    “So true. NBC is going to win Sundays in Sept, easily.”

    September through December, that is.

  • Ultima

    @Charlie Sheen
    ABC should’ve been repeating Revenge to get people caught up to speed or bring in new audiences.

    They’re doing a mini-marathon (three episodes) two weeks before the season starts and repeating the season finale in its old timeslot during premiere week (or so the schedule says, it may end up being a season recap special).

  • 728huey

    @Joseph

    I may disagree with you a little bit about NFLN football telecasts topping the night in total viewers, since not everyone can get NFLN on basic cable (many have to fork out additional $$$ for it), but I do believe it will top many Thursday nights in demos.

  • Networkman

    Big Brother is starting to see an increase and that is all in part due to Frank. He is a great competitor. And I must admit he has earned my respect. It is really annoying to see the entire house against him. He is so good at competitions so whenever he is not eligible to play for HOH, he has to be nominated. It is ridiculous. So everyone would rather see a weak player, a floater who hasn’t won any competitions end up winning the entire game. It is crazy. And why would they want to see Dan win again?

    Anyways, nice numbers for FOX. And I feel many have gotten use to The Mentalist’s new timeslot. Regarding Revenge, I feel ABC is banking on its loyal audience to simply return. Also I feel the show stood on its own despite following mediocre numbers from Happy Endings. So, ABC may feel that with it simply being after Once Upon A Time, its bound to catch new viewers and improve on its numbers from last year.

  • bob

    @Noelle,
    You mean Wednesday night….Big Brother is on Sunday, Wednesday and Thursday.

  • Joey

    @Networkman

    Frank doesnt make the ratings increase. Its ALL the houseguest not just Frank the guys isnt special. Plus Frank WILL get evicted within the next few weeks since he cant compete in the next 2 HoHs and nobody is going to have his back.

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