‘ABC World News’ Only Newscast to Grow Week-to-Week

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via press release:

‘ABC World News’ Only Newscast to Grow Week-to-Week

 

‘ABC World News’ Scores Smallest Weekly Viewing Gaps with ‘NBC Nightly News’ in Five Weeks

 

ABC Newscast Continues to Slash Year-to-Year Gaps with ‘NBC Nightly News’

 

For the week of August 20, 2012, “ABC World News with Diane Sawyer” averaged 7.05 million Total Viewers and a 1.5 rating/6 share/1.79 million in Adults 25-54, according to Nielsen Media Research.  “ABC World News” was up over the prior week in Adults 25-54 by +2% (1.79 million vs. 1.76 million).  “World News” stood as the only evening newscast to grow week-to-week as both “NBC Nightly News” (-3%) and “CBS Evening News” (-2%) saw losses.

 

For the third consecutive week, “World News” decreased its margins with “NBC Nightly News” versus the prior week in both Total Viewers (-2% – 757,000 vs. 769,000) and Adults 25-54 (-26% – 307,000 vs. 416,000) to score its smallest gaps with the NBC program in 5 weeks – since w/o 7/16/12.

 

“World News” slashed its year-to-year margins with “NBC Nightly News” by double-digits in both Total Viewers (-30% – 757,000 vs. 1.08 million) and Adults 25-54 (-33% – 307,000 vs. 455,000). 

 

Season to date, “World News” is narrowing its gap with “NBC Nightly News” in Adults 25-54 (-17%), delivering its smallest news demo margin (391,000) with the NBC program in 3 years – since the 2008-09 season.

 

“World News” outperformed the “CBS Evening News” by 1.60 million Total Viewers and 199,000 Adults 25-54, delivering its largest Total Viewer advantage over the CBS program in 5 weeks – since w/o 7/16/12.

 

NOTE: On Friday, “CBS Evening News” was retitled due to NFL Preseason Football and is excluded from all averages.

 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

 

EVENING NEWS (Week of August 20, 2012)

 

  Total Viewers     Adults 25-54 Households

 

ABC    7,050,000 1.5/6; 1,794,000   4.8/10
NBC   7,807,000 1.7/7; 2,101,000   5.2/11
CBS   5,450,000 1.3/5; 1,595,000   3.7/ 8
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