Cable News Ratings For Saturday-Sunday, August 25-26, 2012

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Live + Same Day Cable News Ratings for Saturday & Sunday, August 25-26, 2012

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         906            201            388
CNN         367            115            168
MSNBC         305            138            139
CNBC           61             27             34
FBN           28               8             14
HLN         314            135            191
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,119            135            324
CNN         423             95            170
MSNBC         270            138            137
CNBC         236            106            116
FBN           62             21             28
HLN         362            129            195
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         993            216            420
CNN         443            117            174
MSNBC         421            203            213
CNBC           58             34             36
FBN           14               4               7
HLN         327            140            207
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,423            213            497
CNN         763            192            270
MSNBC         596            288            339
CNBC         151             82             92
FBN           26               6             13
HLN         406            137            245


For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs


Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

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