via press release:
Disney Channel Earns Historic Summer Win – Cable TV’s #1 Network
in Total Day in Total Viewers and TV’s #1 Network in Kids 2-11;
Closes Out Summer on 12-Week Win Streak
~TV’s #1 Network in Total Day Among Tweens 9-14 for the
7th Consecutive Summer and for the 4th Straight Among Kids 6-11
“” and “Jessie” Are the Top 2 TV Series in Kids 2-11, Kids 6-11 and Tweens; “ ” and “Gravity Falls” Are the Top 2 Animated TV Series
Disney Channel – Summer 2012
During Summer 2012, Disney Channel scorched the competition, ranking as the #1 cable TV network for the first time in the network’s history in Total Day in Total Viewers (1.95 million) and as TV’s #1 network in Kids 2-11 (1.12 million/2.7 ), closing out the summer on a 12-week streak. Disney Channel ranked as TV’s #1 network for the 7th consecutive summer in Tweens 9-14 (676,000/2.8 rating) and for the 4th straight summer in Kids 6-11 (805,000/3.3 rating), and is on a current 62 week win-streak in the demos.
Fronted by “Top 2 TV series across Kids 2-11, Kids 6-11 and Tweens 9-14, with “ ” and ”Gravity Falls” the Top 2 animated TV series of the summer in the target demos. In fact, on the final Friday this summer, “ ” hit a series high in Tweens 9-14 (1.65 million/6.9 rating).” and “Jessie,” Disney Channel delivered the
Paul DeBenedittis, senior vice president, Programming, Disney Channels Worldwide, said: “Our multiplatform summer plan catered to our viewers by showcasing unique and compelling stories and characters and attention-worthy programming events that they love. We have a diverse group of hit series to work with, and connected with kids age 2-14 and their families with content that is relevant and entertaining to them.”
Source: NTI, U.S. ratings, most current; Summer 12: 5/28/12-8/26/12; Summer 11: 5/30/11-8/28/11; Total Day ranks includes ties based on rating. Kids 6-11/Tween 9-14 program ranks based on trackage level data, minimum 5 telecasts.