Disney Junior’s ‘Yo Ho Let’s Go’ Summer-Long Event on Disney Channel Drives Block to Best Summer Ever

Categories: Press Releases

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August 28th, 2012

via press release:

 

Disney Junior’s ‘Yo Ho Let’s Go’ Summer-Long Event on Disney Channel Drives Block to Best Summer Ever in Total Viewers, Preschoolers and Moms

 

“Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse” Are Cable TV’s Top 3 Series Across Kids 2-5, Girls 2-5 and Boys 2-5, and the Top 3 Preschool Cable TV Series with Moms

 

August Marks Block’s 6th Consecutive Month with the #1 Cable TV

Series Among Kids 2-5 and 8th Straight Among Boys 2-5

 

Disney Junior: Summer 2012 Highlights:

 

Securing the Top 3 cable TV series across target preschoolers and the Top 3 preschool cable TV series with Moms, Disney Channel’s Disney Junior block set all-time Summer highs in Total Viewers (1.70 million), Kids 2-5 (514,000/3.1 rating), Girls 2-5 (260,000/3.2 rating) and Women 18-49 (321,000/0.5 rating). Moreover, the block has delivered the #1 cable TV series in Kids 2-5 for the past 6 consecutive months and for the 8 past straight months in Boys 2-5.

 

Disney Junior towered over Nickelodeon head to head in the competitive preschool hours by 52% in Total Viewers (1.73 million vs. 1.13 million), by 44% in Kids 2-5 (483,000 vs. 336,000), by 43% in Girls 2-5 (244,000 vs. 171,000), by 45% in Boys 2-5 (240,000 vs. 165,000), and by 33% in Women 18-49 (312,000 vs. 234,000).

 

  • With “Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse,” the Disney Junior block held the summer’s Top 3 cable TV series in Kids 2-5, Boys 2-5 and Girls 2-5, and the Top 3 preschool cable TV series in Women 18-49:
 
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