FOX Notches 8 of the Top 20 Programs Among Adults 18-49 For Week Ending August 26

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via press release:

NATIONAL NIELSEN RATINGS FOR THE WEEK OF AUGUST 20 – 26, 2012

 

 

Averaging a 1.4/4 among Adults 18-49, FOX delivered a very close third-place finish in the core demographic last week, only one tenth behind first-place CBS and NBC (1.5/5).  FOX ranked No. 1 last week among Adults 18-34, thanks to strong performances by HELL’S KITCHEN, MASTERCHEF and new Gordon Ramsay hit HOTEL HELL. Overall, last week FOX had:

 

·         8 of the Top 20 programs among Adults 18-49: HELL’S KITCHEN-MON (No. 2), MASTERCHEF-TUE (No. 5), FAMILY GUY (No. 9 tie), HOTEL HELL (No. 9 tie), FAMILY GUY-SUN 9:30PM (No. 12), THE SIMPSONS-SUN 8:30PM (No. 13), THE SIMPSONS-SUN (No. 14) and SO YOU THINK YOU CAN DANCE (No. 19).

 

·         10 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 2), FAMILY GUY-SUN 9:30PM (No. 3 tie), MASTERCHEF-TUE (No. 3 tie), THE SIMPSONS-SUN 8:30PM (No. 5), HELL’S KITCHEN-MON (No. 6), THE SIMPSONS (No. 7), HOTEL HELL (No. 10), SO YOU THINK YOU CAN DANCE (No. 13), THE CLEVELAND SHOW (No. 14) and MASTERCHEF-ENC 8P (No. 19).

 

·         9 of the Top 20 programs among Teens: FAMILY GUY-SUN 9:30PM (No. 1), FAMILY GUY (No. 2), THE SIMPSONS-SUN 8:30PM (No. 3), THE SIMPSONS (No. 5), HELL’S KITCHEN-MON (No. 9), THE CLEVELAND SHOW (No. 12 tie), MASTERCHEF-TUE (No. 12 tie), HOTEL HELL (No. 18 tie) and SO YOU THINK YOU CAN DANCE (No. 18 tie).

 

·         2 of the Top 20 programs among Total Viewers: HELL’S KITCHEN-MON (No. 11) and MASTERCHEF-TUE (No. 12).

 

Nightly and Program Highlights

 

MONDAY

8:00-9:00     HOTEL HELL: (Adults 18-49: 2.0/6, 5.2 Mil Total Viewers)

9:00-10:00   HELL’S KITCHEN: (Adults 18-49: 2.6/7, 6.2 Mil Total Viewers)

8:00-10:00   FOX PRIME: (Adults 18-49: 2.3/6, 5.7 Mil Total Viewers)

 

FOX won Monday night in Adults 18-49, Total Viewers, Adults 18-34 and Teens and outperformed the No. 2 nets of the night by +77% in Adults 18-49 (2.3 vs. 1.3 for each CBS and NBC).

 

HELL’S KITCHEN and HOTEL HELL were the top two-rated programs of the night in Adults 18-49 and Adults 18-34.

 

At 8pm HOTEL HELL delivered a 2.0/6, up +5% from the previous week’s debut in Adults 18-49 and up +2% in Total Viewers (5.2 vs. 5.1 Mil).  HOTEL HELL was the No. 2 program of the night in Adults 18-49 and Adults 18-34, behind only HELL’S KITCHEN, and ranked No. 1 in its 8pm hour in Adults 18-49, Total Viewers, Adults 18-34 and Teens (tie).

HELL’S KITCHEN followed with a 2.6/7.  HELL’S KITCHEN was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 18-34 and Teens and won its 9pm hour in those same demos.


TUESDAY

8:00-9:00     MASTERCHEF (R): (Adults 18-49: 1.3/4, 3.3 Mil Total Viewers)

9:00-10:00   MASTERCHEF: (Adults 18-49: 2.4/7, 6.0 Mil Total Viewers)

8:00-10:00   FOX PRIME: (Adults 18-49: 1.9/6, 4.7 Mil Total Viewers)

 

On Tuesday, FOX ranked No. 2 for the night among Adults 18-49 and won the night in Adults 18-34, outperforming the No. 2 network, NBC, by +14% (1.6 vs. 1.4) in that demographic.

Following an encore MASTERCHEF (1.3/4) at 8pm, and original MASTERCHEF at 9pm posted a 2.4/7 among Adults 18-49, up +5% in Total Viewers (6.0 vs. 5.7 Mil.)  MASTERCHEF was the highest rated program of the night in Adults 18-34 and Women 18-49 (tie).
WEDNESDAY

8:00-10:00   SO YOU THINK YOU CAN DANCE: (A18?49: 1.5/5, 4.5 Mil Total Viewers)

 

FOX ranked No. 2 on Wednesday night among Adults 18-49 (tie) and No. 1 in Adults 18-34 and Women 18-49 (tie).  SO YOU THINK YOU CAN DANCE posted a 1.5/5 among Adults 18-49 and was the highest rated program of the night in Women 18-34.

THURSDAY

8:00-8:30        RAISING HOPE (R): (Adults 18-49: 0.7/3, 2.0 Mil Total Viewers)

8:30-9:00        NEW GIRL (RS): (Adults 18-49: 0.8/2, 2.0 Mil Total Viewers)

9:00-10:00      GLEE (R): (Adults 18-49: 0.7/2, 1.9 Mil Total Viewers)

8:00-10:00      FOX PRIME: (Adults 18-49: 0.7/2, 2.0 Mil Total Viewers)
On Thursday, FOX ranked fourth for the night in Adults 18-49 and third in Adults 18-34 with encores of RAISING HOPE (0.7/3), NEW GIRL (0.8/2) and GLEE (0.7/2).
FRIDAY

8:00-9:00        BONES (R): (Adults 18-49: 0.8/3, 3.0 Mil Total Viewers)

9:00-10:00      BONES (R): (Adults 18-49: 0.9/3, 3.1 Mil Total Viewers)

8:00-10:00      FOX PRIME: (Adults 18-49: 0.9/3, 3.0 Mil Total Viewers)
FOX ranked third among Adults 18-49 and Adults 18-34 on Friday night with encores of BONES (0.8/3 at 8pm and 0.9/3 at 9pm).

 

SATURDAY

8:00-8:30        COPS (R): (Adults 18-49: 0.7/3, 2.4 Mil Total Viewers)

8:30-9:00        COPS 2 (R): (Adults 18-49: 0.8/3, 2.7 Mil Total Viewers)

9:00-10:00      MOBBED (R): (Adults 18-49: 0.5/2, 1.6 Mil Total Viewers)

8:00-10:00      FOX PRIME: (Adults 18-49: 0.6/2, 2.1 Mil Total Viewers)

 

FOX ranked third on Saturday among Adults 18-34 and placed fourth in Adults 18-49 with encores of COPS (0.7/3), COPS 2 (0.8/3) and MOBBED (0.5/2).

 

SUNDAY

7:00-7:24     NFL OVERRUN (S): (A18?49: 2.7/10, 7.7 Mil Total Viewers)

7:24-7:30     NFL POST-GUN (S): (A18?49: 2.2/7, 5.7 Mil Total Viewers)

7:30-8:00     THE CLEVELAND SHOW (R): (A18?49: 1.2/4, 2.7 Mil Total Viewers)

8:00-8:30     THE SIMPSONS (R): (A18?49: 1.7/5, 3.7 Mil Total Viewers)

8:30-9:00     THE SIMPSONS (R): (A18?49: 1.8/5, 3.9 Mil Total Viewers)

9:00-9:30     FAMILY GUY (R): (A18?49: 2.0/5, 4.0 Mil Total Viewers)

9:30-10:00   FAMILY GUY (R): (A18?49: 1.9/5, 4.0 Mil Total Viewers)

7:00-10:00   FOX PRIME: (A18?49: 1.9/5, 4.3 Mil Total Viewers)

 

On Sunday, FOX ranked No. 2 for the night in Adults 18-49 and Adults 18-34 and No. 1 among Teens and Women 18-34.  FOX posted its highest rated Sunday night since 5/27/12 (Nascar Race: Coca-Cola 600) among Adults 18-49 and Total Viewers.

 

FOX aired encore comedies following a live NFL Over-run (2.7/10): THE CLEVELAND SHOW (1.2/4), THE SIMPSONS 8pm (1.7/5), THE SIMPSONS 8:30pm (1.8/5), FAMILY GUY 9pm (2.0/5), FAMILY GUY 9:30pm (1.9/5).

 

AUGUST 20 – 26, 2012

 

TOTAL PRIMETIME

ADULTS 18?49           ADULTS 18?34           VIEWERS (Mil)

FOX    1.4/4                FOX    1.3/5                FOX    3.8

ABC    1.1/3                ABC    0.8/3                ABC    4.1

CBS    1.5/5                CBS    0.9/3                CBS    5.8

NBC    1.5/5                NBC    1.0/4                NBC    5.1

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