Univision Has Ranked as the #2 Network or Higher Among Adults 18-34 for the 15th Consecutive Week

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via press release:

 

Univision Has Ranked as the #2 Network or Higher Among Adults 18-34 for the 15th Consecutive Week

Network is #1 Among Adults 18-49 at 10 p.m. Monday through Friday and #1 Among Adults 18-34 for the Entire Night on Wednesday, Thursday and Friday

 

Univision Broadcast Prime Highlights – Week of August 20, 2012 to August 26, 2012

 

  • Univision was the #2 network during primetime last week among Adults 18-34, out-delivering ABC (+57%), CBS (+26%), and NBC (+15%). For the 15th consecutive week, Univision has ranked as the #2 network or higher among Adults 18-34.

 

  • During the summer months, Univision ranks as the #2 broadcast network among Adults 18-34 beating FOX (+7%), ABC (+25%), and CBS (+106%.)

 

  • Univision out-delivered two or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights among Adults 18-34 and Adults 18-49.

ü  Based on the current 2011/2012 season to date, Univision has out-performed NBC during broadcast prime 72% of the time (247 out of 343 days) among Adults 18-34 and 50% of the time (172 out of 343 days) among Adults 18-49.

ü  Additionally Univision has out-performed ABC on 128 nights, CBS on 109 nights, and FOX on 100 nights among Adults 18-49. Furthermore, among Adults 18-34, Univision has out-performed ABC on 223 nights, CBS on 255 nights, and FOX on 135 nights.

ü   Moreover, Univision out-delivered one or more of the English-language broadcast networks on five out of seven nights last week among Total Viewers 2+.

 

  • Univision kicked off the week on Monday as the #2 network among Adults 18-34 and #3 network among Adults 18-49, out-delivering ABC and NBC in both demographics.  Univision’s entire primetime lineup ranked among the top 10 programs for Adults 18-34.

 

  • On Tuesday night Univision maintained its rank among both Adults 18-49 (#3) and Adults 18-34 (#2) demographics. Univision’s entire primetime lineup ranked among the top 10 programs for both demographics.

 

  • For the second consecutive Wednesday, Univision was #1 network among Adults 18-34.  Univision’s entire primetime lineup ranked among the top 5 programs for Adults 18-34, with “Abismo de Pasion” (Abyss of Passion) in the top spot.

 

  • On Thursday, Univision finished as the #1 network among Adults 18-34 and #2 among Adults 18-49. Univision’s entire primetime lineup ranked among the top 5 programs for both demographics.

 

  • On Friday night Univision retained the #1 spot among Adults 18-34 and #2 among Adults 18-49.  Univision’s entire primetime lineup ranked among the top 5 programs for both demographics.

 

  • On Saturday night, “Sabado Gigante” averaged 2.0 Million Total Viewers 2+, 701,000 Adults 18-49, and 296,000 Adults 18-34. “Sabado Gigante” also ranked among the top 10 programs among Adults 18-49 and Adults 18-34.

 

  • On Sunday night Univision ranked as the #3 network among Adults 18-34.

ü  At 7 pm, Univision aired singing superstar Jenni Rivera’s concert special “Jenni Rivera… En El Teatro De La Ciudad” which averaged 1.7 Million Total Viewers 2+, 787,000 Adults 18-49, and 337,000 Adults 18-34. 

ü  Following “En El Teatro” at 8:13PM, “Pequeños Gigantes 2” (the talent competition) averaged 3.1 Million Total Viewers 2+, 1.4 Million Adults 18-49, and 739,000 Adults 18-34. “Pequeños Gigantes 2” ranked among the top 10 programs for the evening among Adults 18-34 and helped Univision rank as the #1 network for the week among Kids 2-11.

 

  • At 8 p.m., Univision’s novela “Por Ella Soy Eva” (For Her, I’m Eva) helped Univision rank as the #1 network for the hour (M-F) among Adults 18-34 and #2 among Adults 18-49.  “Por Ella Soy Eva” averaged 3.5 Million Total Viewers 2+, 1.8 Million Adults 18-49, and 960,000 Adults 18-34.

 

  • Univision’s 9 p.m. novela “Abismo de Pasion” (Abyss of Passion) helped Univision rank as the #1 network for the hour (M-F) among Adults 18-34 and #2 among Adults 18-49.  “Abismo de Pasion” averaged 4.1 Million Total Viewers 2+, 2.0 Million Adults 18-49, and 1.1 Million Adults 18-34.

 

  • In its second week, Univision’s 10 p.m. novela “Amor Bravio” (Fierce Love) helped Univision rank as the #1 network for the hour (M-F) among Adults 18-49 and Adults 18-34. “Amor Bravio” averaged 3.3 Million Total Viewers 2+, 1.6 Million Adults 18-49, and 892,000 Adults 18-34.
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