USA is Again Number One in Cable Primetime Adults 18-49 & Primetime Total Viewers, Disney Continues Total Day Reign For Week Ending August 26, 2012

 

USA beat both Disney and ESPN among adults 18-49 during primetime.

USA was also the top network among total viewers during primetime, beating TBS and ESPN.

Disney was the top network in total day viewing, beating Nickelodeon and Cartoon Network.

Prime-time Average Viewers (Live+SD) Week  Ending August 26, 2012:

Network (000s)
USA 3023
DSNY 2625
ESPN 2048
HIST 2042
FOXN 1979
TBSC 1795
TNT 1774
A&E 1525
LIFE 1342
HGTV 1330
SYFY 1309
FX 1248
FOOD 1216
ADSM 1210
TRU 1140
FAM 1048
DISC 1041
TLC 1028
MSNB 906
SPK 888
NKJR 863
AMC 859
NAN 877
TVLD 828
MTV 814

Prime-time Adults 18-49 (Live+SD)

Network (000s)
USA 1051
TBSC 985
ESPN 897
HIST 818
A&E 727
FX 653
SYFY 584
LIFE 567
TNT 565
FOOD 555
FAM 544
TRU 538
ADSM 532
DISC 515
DSE 60
MTV 484
SPK 472
DSNY 466
HGTV 456
VH1 451
TLC 446
EN 441
CMDY 429
BRAV 407
AMC 381

Total Day Average Viewers (Live+SD)

Network (000s)
DSNY 1805
NICK 1630
ADSM 1272
FOXN 1201
USA 1175
TOON 1163
TNT 968
HIST 939
NAN 925
A&E 870
ESPN 779
TBSC 740
HGTV 706
FX 692
ID 606
NKJR 577
FOOD 606
DISC 593
TVLD 590
LIFE 582
TRU 565
SYFY 524
TLC 518
SPK 511
FAM 507

-Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR – Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

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