Cable News Ratings for Tuesday, August 28, 2012

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August 29th, 2012




For more on RNC special coverage, click here.

Live + Same Day Cable News Daily Ratings for August 28, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC    1,994        438         893
CNN      545        173         235
MSNBC      604        168         253
CNBC      151         44           75
FBN        97         31           59
HLN      238         81         129
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC    5,166     1,175       2,332
CNN    1,201        369         562
MSNBC    1,317        338         557
CNBC      210         87         106
FBN      313        122         203
HLN      328        126         186
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends    1,271        306         667
CNN Early Start/Starting Point      236         79         112
MSNBC Morning Joe      422        159         223
CNBC Squawk Box      119         32           61
HLN Morning Express w/ Meade      222        119         149
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AEHQ: ROLL CALL VOTE    2,404        427         906
FNC FIVE, THE    2,302        432         878
CNN SITUATION ROOM      419        140         149
MSNBC HARDBALL WITH C. MATTHEWS      686        125         237
CNBC FAST MONEY      149         26           88
HLN EVENING EXPRESS      213         65         107
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER    2,817        555       1,129
CNN SITUATION ROOM      465        158         179
MSNBC POLITICS NATION      772        173         308
CNBC MAD MONEY      103         16           25
HLN EVENING EXPRESS      215         62         121
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH    2,535        545       1,008
CNN AMERICAS CHOICE 2012      615        198         279
MSNBC MSNBC SPECIAL COVERAGE      896        232         351
CNBC KUDLOW REPORT      178         47           59
HLN JANE VELEZ-MITCHELL      384        107         218
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    3,924        818       1,623
CNN AMERICAS CHOICE 2012      960        321         489
MSNBC MSNBC SPECIAL COVERAGE    1,193        300         504
CNBC COCA-COLA: THE REAL STORY      215         71           85
HLN NANCY GRACE      423        160         257
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY    4,649     1,025       2,095
CNN AMERICAS CHOICE 2012    1,168        372         543
MSNBC MSNBC SPECIAL COVERAGE    1,288        301         540
CNBC AMERICAN GREED      230         96         129
HLN DR. DREW      307        144         174
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AMERICAS ELECTION HQ: RNC    6,879     1,680       3,263
CNN AMERICAS CHOICE 2012    1,474        413         653
MSNBC MSNBC SPECIAL COVERAGE    1,468        412         626
CNBC CNBC SPECIAL REPORT      186         94         104
HLN NANCY GRACE      253         73         128
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AMERICAS ELECTION HQ: RNC    4,987     1,192       2,243
FNC ON THE RECORD W/GRETA    2,484        700       1,234
CNN AMERICAS CHOICE 2012      988        371         445
MSNBC MSNBC SPECIAL COVERAGE    1,331        410         596
CNBC CNBC SPECIAL REPORT      118         39           57
CNBC MAD MONEY        61         15           29
HLN SHOWBIZ TONIGHT      217         60         135

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • XYZ

    Wow, the only time Fox BUSINESS ever gets ratings is when they host political coverage…

  • Coffee Steve

    As the convention gets bigger each night, look out

  • Ratboy

    If I were in management at Comcast I would be scheduling meetings with HR and programing because this is just plain embarassing!! We have all taked on this site for a year now about election coverage and getting positoned for it etc. And MSNBC FAILED miserably! CNN have their own troubles and they have jjust plain fell apart!

    If I had to guess, if Obama loses and the R’s win the senate, MSNBC changes their entire programing because lefty kissing and righty bashing will not be watched by near as any that are watching it now and that aint many!

  • AppleStinx


    Look! Seven (7 – not 6) hours with averages above 2 million. :smile:

  • HRJ

    Can’t we all just get along?

    The speech last night by Mrs. You People was not a home run. It was an OK speech, thats all. With the riches of the family, it is hard for me to believe that the family did not have a maid. As fuusy as she is I can not picture her as being the average stay at home mom. Be that as it may; she did touch the hearts of most mothers with kids, dirty clothes, running noses, a dog, homework and a husband. I give her credit for showing up and telling America that her husband is a good man.

  • Coffee Steve


    If I had shares in Comcast, I’d be asking some stinging questions about managment and why the entire managment staff hasn’t been fired as of Yesterday

  • Coffee Steve


    I’ll be looking foreward to your un-biased revieww of Mrs O’s speech next week

  • Ratboy

    @ Coffee Steve
    Posted August 29, 2012 at 2:16 PM

    If I had shares in Comcast, I’d be asking some stinging questions about managment and why the entire managment staff hasn’t been fired as of Yesterday

    These are the kinds of situations when my phone rings at weird hours and the guy on the other end says name your price cuz we got problems come help fix em. Now granted I dont work with the media I work in buisness and industry but this is classic panic mode when you get embarresed like this.

  • Coffee Steve

    I’m on the stupid mini laptop again, wife is playing farmville, kid on the other one

    Fax me a bigger laptop, I can’t even read what I’m typing :-)

  • Coffee Steve


    I guess the majority of Comcast stock holders are liberal, honest truth Rats, I cannot believe if you held stock in them you’d be a happy camper

  • Coffee Steve

    In that division I mean, I’m sure Universal is doing well


    THe only speaches I thought were great by Mia Love and arthur davis


    Speeches go I hate the touch screen

  • HRJ

    Can’t we all just get along?

    @@@@@ Coffe Steve

    You can bet that I will give an honest write of Mrs. O’s speech next week.
    I already know that she didn’t have a maid.

  • RealityChick

    Mitt and Ann Romney are stiff in front of the camera and large crowds. That’s not what is important. Their character, smart business sense, living sensibly, core family values that are appealing. But we can always go for the used car salesman type president and hypocritical Marie-Antoinette like wife with questionable friends. All they need is a leisure suit and cigar and cake.

  • mike

    Msnbc are biggest collection of idiots on tv i have ever seen!!!

  • Letmethink

    I guess everyone has their own opinion of the speeches last night. I thought Mrs. Romney was extremely articulate and showed a lot of class. Wow–to think she is 62. Guess that is what good clean living will do for one. I understand that is totally without any fine tuning by a cosmetic surgeon. I admire them for being successful and if they have the honestly earned money to do whatever they want—I say go for it. It is also well documented that they are charitable and giving.

  • Coffee Steve

    I get so confused

    *Ed Schultz Deems Himself Fortunate to Remain Employed in ‘Obama Economy’

    Interview with Robert Gibbs

    SCHULTZ: Robert, good to have you back with us.

    GIBBS: Ed, sir, how are you?

    SCHULTZ: Well, I’m still working for a living in the Obama economy. That’s a good thing.

    GIBBS: That is, that’s a darn good thing. And how, everything is good with you and the family?


  • Snap Tie

    MSNBC needs to reevaluate the channel. Chris Matthews has lost it.. (his Obama worship)http://www.realclearpolitics.com/video/2012/08/29/matthews_obama_has_done_everything_anybody_ever_asked_blacks_to_do.html

  • Letmethink

    Coffee–I think what schultz said is code talk for “I shill for obama to keep my job even though 23 million have lost their jobs”

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