Cable News Ratings for Tuesday, August 28, 2012

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August 29th, 2012




For more on RNC special coverage, click here.

Live + Same Day Cable News Daily Ratings for August 28, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC    1,994        438         893
CNN      545        173         235
MSNBC      604        168         253
CNBC      151         44           75
FBN        97         31           59
HLN      238         81         129
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC    5,166     1,175       2,332
CNN    1,201        369         562
MSNBC    1,317        338         557
CNBC      210         87         106
FBN      313        122         203
HLN      328        126         186
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends    1,271        306         667
CNN Early Start/Starting Point      236         79         112
MSNBC Morning Joe      422        159         223
CNBC Squawk Box      119         32           61
HLN Morning Express w/ Meade      222        119         149
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AEHQ: ROLL CALL VOTE    2,404        427         906
FNC FIVE, THE    2,302        432         878
CNN SITUATION ROOM      419        140         149
MSNBC HARDBALL WITH C. MATTHEWS      686        125         237
CNBC FAST MONEY      149         26           88
HLN EVENING EXPRESS      213         65         107
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER    2,817        555       1,129
CNN SITUATION ROOM      465        158         179
MSNBC POLITICS NATION      772        173         308
CNBC MAD MONEY      103         16           25
HLN EVENING EXPRESS      215         62         121
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH    2,535        545       1,008
CNN AMERICAS CHOICE 2012      615        198         279
MSNBC MSNBC SPECIAL COVERAGE      896        232         351
CNBC KUDLOW REPORT      178         47           59
HLN JANE VELEZ-MITCHELL      384        107         218
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    3,924        818       1,623
CNN AMERICAS CHOICE 2012      960        321         489
MSNBC MSNBC SPECIAL COVERAGE    1,193        300         504
CNBC COCA-COLA: THE REAL STORY      215         71           85
HLN NANCY GRACE      423        160         257
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY    4,649     1,025       2,095
CNN AMERICAS CHOICE 2012    1,168        372         543
MSNBC MSNBC SPECIAL COVERAGE    1,288        301         540
CNBC AMERICAN GREED      230         96         129
HLN DR. DREW      307        144         174
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AMERICAS ELECTION HQ: RNC    6,879     1,680       3,263
CNN AMERICAS CHOICE 2012    1,474        413         653
MSNBC MSNBC SPECIAL COVERAGE    1,468        412         626
CNBC CNBC SPECIAL REPORT      186         94         104
HLN NANCY GRACE      253         73         128
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AMERICAS ELECTION HQ: RNC    4,987     1,192       2,243
FNC ON THE RECORD W/GRETA    2,484        700       1,234
CNN AMERICAS CHOICE 2012      988        371         445
MSNBC MSNBC SPECIAL COVERAGE    1,331        410         596
CNBC CNBC SPECIAL REPORT      118         39           57
CNBC MAD MONEY        61         15           29
HLN SHOWBIZ TONIGHT      217         60         135

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Coffee Steve

    I found this funny when I read this story awhile ago from 1979

    Carter, after winning the Democratic nomination, attacked Reagan as a dangerous right-wing radical. For his part, Reagan, the former Governor of California, repeatedly ridiculed Carter, and won a decisive victory; in the simultaneous Congressional elections, Republicans won control of the United States Senate for the first time in 28 years. This election marked the beginning of what is popularly called the “Reagan Revolution

    attacked Reagan as a dangerous right-wing radical :-)

  • Jeff


    That was actually snoring, cause you both are boring! :lol:


    Speaking of boring, this woke me up!!

    Romney’s fatal car accident: This could be huge (Update: Photo evidence suggests Team Romney lied to reporters)
    This investigation could alter the election.

    A while back, I published a story about a fatal 1968 car crash in which a young Mitt Romney, driving a car carrying other Mormon missionaries, smashed headlong into a vehicle driven by a Catholic cleric. Romney claims that the other driver — a priest named Albert Marie — was at fault (possibly due to drunkeness) and that the priest died from his injuries.

    One of the missionaries in Romney’s car, Leola Anderson, also died.

    In more recent times, a Daily Kos researcher (along with a few other bloggers) claimed that Romney was the one at fault, that “Albert Marie” is fictional, and that the man driving the other car was actually Bishop Jean-Félix-Albert-Marie Vilnet, a beloved French cleric who is still alive. (He’s now in his 90s.) The allegation is that in 1968, Romney’s “protectors” put together a false story — one designed to avert any potential scandal that might involve the son of George Romney, who was widely considered a likely future Republican presidential nominee. Allegedly, this cover-up necessitated telling a false story to the family of Leola Anderson.

    The first version of my post told the “Vilnet” story, as published by Daily Kos and other liberal-ish venues. In an update to that story, I backtracked on my original account — at least to a certain degree — because a reader brought to my attention a New York Times investigative piece published in 2008. Here’s the relevant section from that piece:

  • Coffee Steve

    Afternoon Jeff, you got the quakes, were about to get whats left of Issac over the weekend :-)

  • Jeff

    I think that the public would forgive Mitt Romney if he were the driver at fault back in 1968. Everyone understands that young drivers make mistakes. I even think the public might forgive a 1968 effort by George Romney loyalists to keep a lid on the story. Conceivably, the cover story was put in place during the period when Mitt was lying in a coma in that hospital. Conceivably, Mitt Romney may sincerely believe a false story.

    But most of the American public would never forgive the creation and distribution of a fake newsclip in the 2007/2008 period.

  • Ratboy

    @ Speaking of boring, this woke me up!!

    Romney’s fatal car accident: This could be huge

    The Cannonfire blogspot????? Daily Kos????? :lol: :lol: :lol: :lol: :lol:

  • Coffee Steve

    Coffee Steve’s Newshound Flashes

    *O’Reilly On Christie’s RNC Speech: ‘Maybe He Should’ve Worn A Romney T-Shirt’

    *Al Gore: Bush-Era Was So Bad, Can’t Blame Him For Everything :shock:

    *NBC’s Chuck Todd: ‘Democrats Wish They Had The Diversity’ Of The GOP shock: shock: shock:

    *Chris Matthews Claims to Live in ‘Black Majority’ DC, Resides in Md. Village Less Than 1% Black (Mathhews Nose grew 6 feet overnight)

    *AP’s Wagner Sees ‘Slow Improvement in the Job Market’ in ‘Unchanged’ Initial Jobless Claims “hmmm..Un-changed now means slow improvment huh?”

  • Coffee Steve

    @d.d. I just read a report from Fitch, they are getting real serious again about some warnings

    *New Fitch Warning: Credit downgrade looming if Congress fails to act, says Fitch

    *Hillary Clinton to leave the hemisphere during Democratic convention
    (Clinton will visit the tiny Cook Islands, skip DNC)


  • d.d.

    Improving schools

    I went to a Catholic grade school which leaned heavily on essay writing . My high school did as well , but, I never had critical thinking until I was in college . Although I did well in the course , I’m a concrete thinker ,& , real innovation comes from abstract thinking. That’s not to say we don’t need both because we do. I will agree with you , but, there is much more that needs to be present in the schools.

    Discipline should not be an old school premise.

    Changing the focus on what is taught would help , i.e, trigonometry isn’t used much, but, statistics is. Some English Lit . courses are giant snores. As a student , I didn’t get much out of Shakespeare.

    Learning is pretty easy if you are making connections to your every day life. When I’ve made associations , I remembered what I wanted to.

    I thank the teacher who told us we couldn’t possibly remember everything , &, gave us the tools to know where to look, for this is a live long skill.

    Students now have so much more information available via the Internet . They need assistance in how to assimilate this into knowledge .

    I’m not in favor of the heavy emphasis on self esteem . While I believe in it, I feel it should be earned & children need to learn to succeed or fail.

    We need longer school hours. We have fewer school hours per year than most western nations. Japan goes to school 243 days a year. We go 180, down near the bottom.

    Of course the usual still apply, like parental involvement , quality teachers, emphasis in the schools on science & math . Math is boring but it can be fun if played like games like the Lure of the Labyrinth tournament.

    There will be fewer teachers in the future due to the interactive process with computers . Who would have thought years ago you could ever take classes from elementary school through post grad. online? Or that there would so many different school options as a way to learn ?

    Personally, I don’t think education should be tied to the Federal government & I don’t think teachers should be required to join a union. Unions serve the teachers , but, I don’t see them doing much for the children.

    Educators need to get busy , put politics aside , & start to work toward our children’s success. If they would do this, we would all win.



  • Ratboy

    Maybe this guy is really FOR Romney so he is acting like an absolute idiot to turn the left off!!…………………Nah, he just really is and idiot or very very sick and disturbed! :shock:

    Chris Matthews Ridiculously Asks Condoleezza Rice About Birtherism

    Following Condoleezza Rice’s inspirational convention speech, MSNBC’s Chris Matthews decided to hurl a ridiculous question about birtherism to the former Secretary of State.

    Continuing with the racist narrative on MSNBC, Mr. Matthews decided to ignore the crux of Ms. Rice’s speech and instead drag up an issue that numerous Republicans have disavowed since the beginning.

    Matthews felt that his question was so important that he had to interrupt colleague Andrea Mitchell with his rude question. While Matthews did compliment Rice for her speech, he then immediately began his smear of Republicans by asking, “was it kind of a rejoinder to all the birtherism and the narrowness that she’s heard in her party?”

    Read more: http://newsbusters.org/blogs/jeffrey-meyer/2012/08/30/chris-matthews-ridiculously-asks-condoleezza-rice-about-birtherism#ixzz253hV46eT

  • Hillbilly

    FNC wins again. Wheres Steve Perry to tell us cable news is dead? :grin:

  • Hillbilly

    Mark – Ok so where did the first set of tax cuts happen? Anyplace I see the terms sequester it’s tied to the Budget Control Act(which is the thing both sides put up something they would find so vile to cut they expected they would find middle ground elsewhere)


    The Budget Control Act goes something like this. To get the debt ceiling raised the R’s wanted cuts to raise it. (without going to look it was $900+ billion) That’s where the first cuts ($450 billion) comes from. Then they had to agree to the “Super Committee deal.” (another $1.2-$1.5 trillion) If that failed the sequestration deal kicks in. That’s the second round. (another $500-$600 billion) They also had to vote on a balance budget amendment. If you want to base your vote on Nobama wanting more than the $450 billion…then he’s your guy.

  • Hillbilly

    Coffee Steve – All Matthews and other have done is use this word so freely and so often, it is demeaning the word now.


    Partly agree. Folks who aren’t news junkies will still react IMO.

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