Cable News Ratings for Tuesday, August 28, 2012

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August 29th, 2012




For more on RNC special coverage, click here.

Live + Same Day Cable News Daily Ratings for August 28, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC    1,994        438         893
CNN      545        173         235
MSNBC      604        168         253
CNBC      151         44           75
FBN        97         31           59
HLN      238         81         129
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC    5,166     1,175       2,332
CNN    1,201        369         562
MSNBC    1,317        338         557
CNBC      210         87         106
FBN      313        122         203
HLN      328        126         186
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends    1,271        306         667
CNN Early Start/Starting Point      236         79         112
MSNBC Morning Joe      422        159         223
CNBC Squawk Box      119         32           61
HLN Morning Express w/ Meade      222        119         149
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AEHQ: ROLL CALL VOTE    2,404        427         906
FNC FIVE, THE    2,302        432         878
CNN SITUATION ROOM      419        140         149
MSNBC HARDBALL WITH C. MATTHEWS      686        125         237
CNBC FAST MONEY      149         26           88
HLN EVENING EXPRESS      213         65         107
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER    2,817        555       1,129
CNN SITUATION ROOM      465        158         179
MSNBC POLITICS NATION      772        173         308
CNBC MAD MONEY      103         16           25
HLN EVENING EXPRESS      215         62         121
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH    2,535        545       1,008
CNN AMERICAS CHOICE 2012      615        198         279
MSNBC MSNBC SPECIAL COVERAGE      896        232         351
CNBC KUDLOW REPORT      178         47           59
HLN JANE VELEZ-MITCHELL      384        107         218
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR    3,924        818       1,623
CNN AMERICAS CHOICE 2012      960        321         489
MSNBC MSNBC SPECIAL COVERAGE    1,193        300         504
CNBC COCA-COLA: THE REAL STORY      215         71           85
HLN NANCY GRACE      423        160         257
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY    4,649     1,025       2,095
CNN AMERICAS CHOICE 2012    1,168        372         543
MSNBC MSNBC SPECIAL COVERAGE    1,288        301         540
CNBC AMERICAN GREED      230         96         129
HLN DR. DREW      307        144         174
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AMERICAS ELECTION HQ: RNC    6,879     1,680       3,263
CNN AMERICAS CHOICE 2012    1,474        413         653
MSNBC MSNBC SPECIAL COVERAGE    1,468        412         626
CNBC CNBC SPECIAL REPORT      186         94         104
HLN NANCY GRACE      253         73         128
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC AMERICAS ELECTION HQ: RNC    4,987     1,192       2,243
FNC ON THE RECORD W/GRETA    2,484        700       1,234
CNN AMERICAS CHOICE 2012      988        371         445
MSNBC MSNBC SPECIAL COVERAGE    1,331        410         596
CNBC CNBC SPECIAL REPORT      118         39           57
CNBC MAD MONEY        61         15           29
HLN SHOWBIZ TONIGHT      217         60         135

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Snap Tie
  • club

    Wow!!! Almost 5 million for FOX…. even 1 million + for the Loser networks…. What was cspan??/ That’s what I was watching…

  • club

    Wow!!! Almost 5 million for FOX…. even 1 million + for the Loser networks…. What was cspan??/ That’s what I was watching…

  • Coffee Steve

    Congrats to General Powell

    This past Saturday, Aug 25th, General Powell and his wife Alma celebrated their 50th Wedding Anniversary!

    Come back to us General, we miss ya :-)

  • RealityChick

    Agree whole-heartedly…I still watch some of CNN for their take, but MSNBC is unwatchable. It took ten seconds into watching Matthew’s show to bring up race. It’s unreal. I mean, if other stations were to do this, their viewers would tune out. Where do you start? Loud mouth Matthews, Maddow has diarrhea of the mouth-does she ever shut up?, Sharpton sounds like an uneducated fool with marbles in his mouth, then there’s the weekend/daytime line up…Melissa Harris “everthing is about race” segments..Chris Hayes who I think is really the alter-Rachel Maddow ego which is weird.

  • Coffee Steve


    I so agree with you about Ed

  • Coffee Steve


  • Snap Tie

    Senator Mitch McConnell said the president hasn’t been working to earn re-election, but instead has been working to earn a spot on the Professional Golf Association tour. And what does MSNBC have to say about it? Yup – he’s a Racist.. http://www.realclearpolitics.com/video/2012/08/29/msnbc_mitch_mcconnell_saying_obama_wants_to_be_in_pga_is_racist.html

  • Jeff

    Another 4.1 Coffee Steve!! Outside the city :/

  • RealityChick

    Laughable…CNN’s Wolf interviewed Anna(?)someone republican Hispanic representative and Donna Brazile about Obama campaigning during the hurricaine. The very nice Anna says would it kill Obama to be in the office and stop for 48hrs while the crisis boils over and of course Donna defends O saying he has everything under control.
    My point is the guy HAS NEVER STOPPED CAMPAIGNING!!! How can you get anything accomplished when you are either on tv talk shows jammin” or playing basketball or golf or fundraising with your 1% Hollywood hoodies.

  • Coffee Steve


    Real quick, forecast for you and us are now anywhere from 4-8 inches of rain


    Dude I tell you what, something is buliding for you guys, the GSA is really worried about this swarm. While not un-usual these seem to be stronger, you better stay safe, Apple too and anyone else out there on here

  • Matthew

    You have to be physically occupying the oval office if you want to do President Stuff (whatever that is)

  • Doug Z

    Chuck Todd is nothing if not a helluva race-baiting shill for Obama.

    Then NBC did something truly amazing….

    No, really; it was truly amazing….

    Not one speech by a person of color was broadcast on MSNBC.

    Not a single one.

  • Mark

    @Doug Z


    Both networks aired the speeches by NH Senator Kelly Ayotte, Ohio Governor John Kasich, Wisconsin Gov. Scott Walker, Virginia Gov. Bob McDonnell, Ann Romney, and NJ Gov. Chris Christie.

    But for minority speakers, here’s a handy guide to how the rival networks broke down coverage:

    Mia Love: MNSBC was in commercial; Fox aired Shepard Smith‘s coverage of Hurricane Isaac from New Orleans.

    Brian Sandoval: MSNBC aired hurricane coverage; Fox’s Sean Hannity interviewed Rep. Eric Cantor.

    Ted Cruz: MSNBC cut to panel analysis of the convention; Fox went to commercial and returned with a Scott Walker interview.

    Artur Davis: MSNBC aired panel discussion, mentioned his speech 5 minutes in, but didn’t air it; Fox aired the entirety of the speech.

    Nikki Haley: both MSNBC and Fox News aired the speech.

    Lucé Vela Fortuño: MSNBC aired more roundtable discussion; Fox News cut away to discussion by Bret Baier and Megyn Kelly.

    So with the exception of former Rep. Davis, MSNBC did not omit any speeches that Fox News did not also omit.

    It should also be pointed out Nikki Haley is considered a minority

  • Snap Tie

    The job of many liberal journalists these days apparently is to shout out racism wherever they can find it – or make it up.

    The Washington Post’s Harold Meyerson, for instance has a tired column today asserting that “today’s Republican Party represents the worst traditions of the South’s dankest backwaters.” Basically opposing tax hikes shows the GOP’s roots in white racism, or something
    The Liberal media is playing straight out of the book – Rules for Radicals, and Obama taught it in Chicago when he was a Community Organizer.

  • Mark

    @Snap Tie

    It should be pointed out Rules for Radicals was on many Tea Party must read lists before the likes of Glen Beck starting talking it down. lol

  • Mark

    I personally never get what was so bad about Saul Alinsky(republican boogie man). I will say I see the same thing done now with Ayn Rand on the left(who is now becoming a Democrat boogie woman)

  • Lynn

    Snap Tie

    Matthew’s, orgasm/love fest with Obama shows how mentality unstable he is and is just plain weird.Normal people don’t act like that.Matthew’s did achieve his main goal yesterday on Morning Joe ‘get the race card out early and play it offend.’
    If Obama loses in Nov ,I believe for his own protection, they’ll have to put him on a suicide watch 24/7.The man is a ticking time bomb. In all reality, I don’t think the suicide hot line could help Chris. The man is a nut case.

  • Jeff

    Its like someone sprinkled cat nip on the Fox News numbers and you righties are rolling around and going wild, it’s kinda cute!
    It’s your RNC convention enjoy it!! Stop complaining about the coverage and try to enjoy what’s important.

    Then next week you will all be In Heat screaming and clawing and going nuts as the Democrats Energize and unite and tell the country about Mitt Romney since the RNC is failing to do so.

    PS. Brit Hune and Megan talked all through the National Anthem on Fox, that pretty rude and disrespectful, if ya ask me.

  • Jeff

    You’ve probably seen that last night an RNC convention attendee was ejected from the hall for pelting a black CNN camerawoman with nuts and saying the words “this is how we feed animals.”

    Follow up reports this morning say actually two people were ejected.

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